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Why work on your digital identity


Why work on your digital identity

What you claim to be is no longer relevant if it doesn’t appear on Google as well. Within the Master’s program in Direct and Digital Marketing at UPF Barcelona School of Management , students must consider creating their own VP Maintenance Email Lists identity , that is, the trace that remains of what they say about themselves plus interactions with others .W hat appears on the Internet when you write your name? Is your findability high? Is what appears related to what you want to show, to what defines you? These are just some of the questions you should ask yourself to create your digital identity . It is that as professor Albert García Pujadas said in class on the subject: “We are social animals, we interact and express ourselves; and the trace of this activity is now digital and therefore indexable and recoverable ”.

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Because it is necessary
According to data provided by Forbes magazine , 92% of recruiters recognize that they look for the profile on social networks before deciding on a candidate for a job, while 87% said they looked on LinkedIn. Added to this, Betting Email List your name is practiced by about 8 out of 10 employers. If you have no more doubts, it’s time to get to work! Follow these steps and create your digital identity:
CHECK WHAT APPEARS FROM YOU: look at the number of results and your competition in indexing, deciding with this if you will position yourself with your name or with a nickname.
SWOT: Think about who you are and who you want to be. According to that, carry out an analysis of your weaknesses, strengths, threats and opportunities. IDENTIFY YOUR BRAND TERRITORY: What are the characteristics of “your product” and the alternatives around it; the functional and emotional needs of your consumers and their interests.
A good idea to define these concepts, which you will finally integrate into your content strategy, is to search for trends through Google Trends or Google Adwords .

PLAN YOUR DIGITAL ECOSYSTEM: Create a matrix with the digital contact points where you will have a presence and the content associated with each of these platforms.
NETWORKING: Weave a network of useful relationships and interesting connections according to your objectives.
GENERATE VISIBILITY: Take advantage of the showcase that the online world gives you by always keeping your profile updated and generating relevant and attractive content. With this you will improve your networking and build a greater presence.
MEASURE YOUR RESULTS: Use analytics tools to periodically review the indicators that show you how well you are doing: reach, visibility, influence and quality versus quantity are some examples.

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