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Why isn’t Facebook working for my business

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Why isn’t Facebook working for my business

Facebook does not work for your company for many reasons. Do you know them? We give you a guide of 10 reasons and what you can do to improve.
What will you find in this content?

10 reasons why Facebook isn’t working for your business
1. You don’t have a real goal
2. You think you know your audience, but you don’t
3. This is not a game of chance
4. You publish all your content manually, really?
5. The other extreme … programs everything
6. Your community needs answers
7. You have become a yo-yo
8. You don’t spoil them enough
9. It’s really not you
10. You disposed of the scale
11. You don’t invest a penny
Facebook is not good for my business … Help! With all the changes Facebook is implementing, the organic reach of many posts is plummeting. Those days when this network guaranteed a large audience and relatively easy conversions are long gone. Should we abandon our business pages and turn our attention to other social media?If this is the question you’ve been asking yourself, stop. Before you make a rash decision, you may want to reassess your options and take a look at the possible reasons why Facebook may not be working for your business. Do not despair! Take a new perspective, experiment a bit, and buckle up because you’ll have to step out of your comfort zone for Facebook to work for your business .After all, Facebook is visited by a billion people every day, that’s almost one in three internet users on the planet, so why wouldn’t there be business opportunities for you in that space? Pay attention to this and find out what you can still improve.

10 reasons why Facebook isn’t working for your business
1. You don’t have a real goal
Let’s start at the beginning, before trying to achieve your goals, you need to clearly establish them and keep them in mind at all times. Sometimes there are lucky accidents, but even if you may think otherwise, success is not achieved by accident. So if you want to achieve results through Facebook you need to define a destination and then trace the route to reach it.I ‘m very sorry about disappointing, but although engagement sounds good in your head and is a very valuable asset for any brand, it is not really a business objective. You need measurable goals to then make them achievable. What do you hope to find through Facebook engagement? It can be a wider audience, a stronger community of followers, increased traffic to your website, visits to a landing page, or whatever comes to your mind. The more specific the goal, the easier it is to trace the route to reach it. Searching for likes and comments is fine but it is not enough to make money.Take, for example, how American Express uses the network for social media engagement but also to clearly pursue business objectives.
Why Facebook is not workingWhy is Facebook not working for me?

2. You think you know your audience, but you don’t
Forget everything you know about the segmentation rules of traditional Marketing Directors Email Lists ; Its principle can still be useful in defining a target market, but knowing the gender, age and geographic location of your consumers will not do you any good on Facebook. The social network knows much more than that about your followers.Did you know that it is said that it could even predict when a romantic relationship will end , before those involved know it?That is practically the level of knowledge that you must reach about your audience if you really intend to connect with them. Find out what their interests, concerns and fears are; see what kind of content they respond to, find out what exactly they are looking for and take care of putting it on their screens.Publications such as Men´s Health show that they have a perfect knowledge of their audience and they see it post by post.How to make Facebook workWhy am I not getting results on Facebook

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3. This is not a game of chance
Wow, look! Another amazing kitty video that Betting Email List has thousands of views! Take a deep breath and hold on. Beat the temptation to post randomly or jump on any trend and ask yourself how the content you share right now contributes to achieving the goals you have set for your campaign. If it doesn’t, you’d better leave your emotion to your personal account or the family WhatsApp group; Engagement is built around your brand’s values ​​and identity, not random content shared. In this site we talk about what is the mame trainand if we should get on or not. The central question is, does it benefit the brand and my users? If the answer is positive, go ahead, if not, stop posting nonsense. The Interjet example is a great example of how to DO get on a trend.How to do newsjacking

4. You publish all your content manually, really?
There is no time to lose! Especially if you are a small or medium business. There are too many things to do in the day and there is not enough time to search for the appropriate content and publish it at the right time. How do you expect someone to do all of that? We’ll tell you a secret: you don’t have to do it alone.Before launching your Facebook campaign it is very useful to find ways to automate what you can. Technology is there to help you. Take advantage of tools at your fingertips like Buffer , HootSuite, and Networked Blogs . All of them can help you schedule updates to your Facebook, Twitter, and LinkedIn accounts. In this way you will be present on the screens of your followers without having to be attached to the networks 24 hours a day.How to generate audience

5. The other extreme … programs everything
Okay, all those tools are wonderful, but if you start programming everything you will be lost. Building and executing a quality Facebook strategy requires regular maintenance and sometimes specialist help.Consumers sense when an account is too automated; they feel it distant, alien and mechanical. Brands that program everything lose their human character, their voice, and therefore the opportunity to build a solid and trusting relationship with their audience.Scheduling all content is a risky practice; the world changes all the time and your brand needs to be aware of these changes to avoid appearing disinterested or insensitive to what is happening in its environment. A clear example of this is the mistake that BuzzFeed made after the death of Carrie Fisher, letting go of a post that was already scheduled. His followers didn’t seem very happy with his post.

6. Your community needs answers
It may seem obvious to a Facebook user, but it is really very important. As social networks become part of the daily lives of users and become a form of daily interaction, the line that separates them from reality becomes blurred and more and more people lose the courage to respond through of them.When your followers express their concerns through your page, they expect a quick response that gives them the feeling of a real conversation instead of an automated promotion. This encourages them to continue interacting with the brand both in the online world and outside of it.Always México responds to the comments of its audience regardless of whether they are positive or negative, although its response time can extend even to a couple of days, which can often frustrate its followers.Quite the opposite of the AT&T account that does not even respond when annoying users make a complaint, like this one, where even though they got the message about their own advertising, they completely ignored the call. A clear example of when your social networks are only channels for dissemination and not for dialogue.Why you fail on Facebook

7. You have become a yo-yo
No matter what industry you are in, your followers don’t want to know what you do but what there is for them in the middle of all that. So make your Facebook page become a space of interest for them, only then will you be able to keep their attention.Ask yourself what interests them, what keeps them motivated and how all of this can be linked to your brand. If you sell, for example, photographic equipment; your followers will want to see images, learn tips to better capture their own photos and even know the best places to print professionally in their city. Are you ready to solve those doubts?The latest posts from Pantene, Argentina are all about their products. Does this really generate engagement?

8. You don’t spoil them enough
Just as your followers want to find content of interest on your brand page, they also want incentives that, in addition to attracting them there again and again, have an effect on the offline world. Offer them exclusive benefits, promotions that they cannot find elsewhere, discounts or gifts.In this way you can not only get a wider audience, you can also have more real conversions. In addition, when you execute this type of actions only for Facebook, it is easier to track their reach and profitability.How to use Facebook in my business

9. It’s really not you
Either your publications are highly automated or simply the person behind Facebook does not seem the same behind Twitter, much less behind your website.It doesn’t matter if each platform is managed by someone different; to execute a successful social strategy it is necessary that all have the same identity and the same voice.

10. You disposed of the scale
If you’ve focused so much on engagement that you forgot to set a measurable goal, you’d better go back to the beginning; But if you have already managed to find a clear objective, what follows is to measure your progress and not stop until you reach it. Would you forget to have a scale at home if your goal was to lose weight?As with any project, you need to use measurement tools to monitor progress and make any necessary adjustments. Use Facebook insights to see what content is doing well, what is being shared the most, and what is disliked. Then take that information and adjust your strategy as necessary.

11. You don’t invest a penny
Yes, we said 10 but take this as a bonus, because we cannot forget that Facebook has closed the organic reach to almost nothing, so if you want to open it up a bit and even recover fans who no longer see your page, you need to drop a bit. of money to do this and target some posts well, including the fans of your page.Errors on FacebookDo you have other mistakes that are made on Facebook and want to share them? leave us a comment; Would you like to receive these tips in the comfort of your email every week? Subscribe to the contents ; we love to be in contact with you.

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