Never, never, never … make this mistake on Linkedin.
Linkedin has become more relevant in recent years. As a professional social network it has matured a lot and it must be said, the possibilities of doing business have grown considerably. However, also the bad practices that are even committed due to ignorance, what should you NEVER do on Linkedin? I receive on my Linkedin requests to contact almost daily, but among them, at least
2 a week make a terrible mistake. Which? Try to do business immediately after contact is accepted. This is a good example. He sent me the request and after accepting, almost immediately he sent me this message: What you should NEVER do on Linkedin
It’s stupid! Why would you be interested in this? This is known as a cold offer and it is just what you should NEVER do on Linkedin, because it is like when banks call your home to offer you a new card or insurance. Everyone hates those calls! If you think this approach is far-fetched, let me tell you that as of late they are not even waiting for me to accept them as contacts. They make the proposal in the same request! The worst mistake you can make on Linkedin
It’s really like going to a party and saying to the first person you come across: Marry me! Who will accept? The irony is that many of these people have paid for tools or consultancies to locate managerial or ultra-segmented profiles … and instead of taking advantage of that base and first sending a request and then having some interactions (as social selling should be done), they are launched like sharks by the dam. I hope that with these two examples it has become clear what you should NEVER do on Linkedin; However… Do you want to have prospects on Linkedin? Content + social selling
Start by creating valuable content …Companies that really want to attract prospects on Linkedin should focus on creating content that attracts prospects who might be interested.
I know, you will tell me that the tools for business pages on Linkedin are very limited, and you are absolutely right. In fact, they can’t even post articles, just updates. But…What if the company creates the content and provides it to its collaborators or sales personnel so that they can publish it on their profiles and they are the ones who generate the contacts? That is a smart strategy! That is doing content Israel Phone Number List on Linkedin and good social selling! Social selling is the use of social networks to find, connect and foster relationships with potential clients and stakeholders. .. and Linkedin is the best network for it!That there is no one in the company to create good content? Hire an external content developer who can create articles for a blog, a paper, an e-book, infographics or any other format that may be attractive to your prospects! Statistically, employees are 14 times more likely to share content from their employers than other types of content on LinkedIn. Contributors are a critical part of the LinkedIn marketing strategy for a business.Can creating content really make a difference? To answer one piece of information is enough:There are more than 660 million users on Linkedin… and just over 3 million create content.It’s .5%! Don’t you think it’s a huge window of opportunity?
Linkedin is the network by definition of business influencers and social selling … but that is only achieved with: A clear vision of our niche and company Constantly creating and sharing useful content
Having an ethical personality Showing global business and future perspective Having the ability to detect trends What if we start today? If you want to keep up to date with articles like this one, which explain in detail how to create and communicate brands that inspire your audiences and develop better connections and conversions, you can receive the content delivered to your email door And if you need content creation services , training in digital marketing or reputation Betting Email List , or advice for your business, give us a shout. We love hearing from you.