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What to do when they speak ill of you in the network?

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What to do when they speak ill of you in the network?

Communication is no longer in the hands of brands, but of consumers. The ideal of online marketing is to get your consumers to speak GOOD of you , and even recommend you . Hence, the idea of generating content related to your brand and moving through social networks . In reality, your consumers (and even non-consumers) are going to talk about you whether you like it or not. They have their own means to do it: their Facebook, Twitter, YouTube phone mailing list … Communication is no longer in the hands of brands, but of consumers . For this reason, the marketing departments of large companies work on creating a digital brand reputation that generates a certain ‘ engagement ‘ with the client so that they are sympathetic to the brand. But there are two things that make brands shudder and especially managers who are not part of the marketing department: not controlling what is said about you and, especially, what to do when they speak ill of you.

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The rule is clear: never delete a negative opinion , since the response online can be much worse than the initial criticism. In fact, negative comments are a sign that what is said in the forum is real . And they are opportunities to improve the relationship with customers / users and the service or Betting Email List itself. In such situations, the best thing to do is give a quick, honest and respectful response to the negative comment and try to manage the incident, if there has been one, privately. There is no user / customer more angry than someone who is taken for a fool. Therefore, honesty, recognizing an error at the right time and trying to solve it in the most satisfactory way for the user is essential. How do you get a good online brand reputation? With daily work and a special dedication to creating sympathy with the consumer or potential consumer, or what is the same: investing in ‘ engagement ‘.

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