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What is the ideal size of an influencer’s audience?


What is the ideal size of an influencer’s audience?

Have you ever wondered, what is the ideal size of an influencer’s audience? Find out why some don’t need millions of followers!What will you find in this content?Figures: what is its power?The importance of value What is the ideal size of an influencer’s audience? Say NO to the masses!Why are social networks NOT means of communication?Rare is perfectSuper holly Micromedia and microtargeting Restlessness, another example of a tailored audience How to hire an influencer then How to find the right influencer? Dear Marketer: I am going to tell you a secret that you may have heard before. What I have to say may not be to your liking, but here it goes anyway. Size does not matter. Every time you wonder what the ideal size of an influencer’s audience is, remember it very well. Everything you have is irrelevant if you don’t know exactly what to do with it.

It seems like a no-brainer. However, saying so is necessary. Too often, when brands undertake an influencer COO Email List strategy, they set about finding the right people to make alliances and targeting those with the largest number of followers. The biggest number! Thousands, tens of thousands, and even millions. A number that, no matter how large, means nothing … Does the number of followers of an influencer mean nothing? Read on and find out why.Influencer photographersFigures: what is its power?
Let’s dive a little deeper into the power of numbers, will you?Imagine that one person offers you a million dollars as a gift, and another offers you exactly the same amount in euros if you decline the first gift. Which of the offers would you choose? It is exactly the same number, only by this point you may have already started evaluating the value of the coin. It’s not like that?Now let’s move on to a more crude and real example. You walk down the street, you have a sandwich in your bag, and you find a couple of children who are probably homeless. You think you can give them the food you carry, but just then, your child shows that he is very hungry. Then you remember that it is late, just got out of school and hasn’t eaten yet. Who do you give the sandwich to? How many factors influence that decision? Did you take the figures into account?

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At first glance you would believe that the examples are crude. However, there is a very clear relationship between those two choices and what is the ideal size of an influencer’s audience. It’s called value.The importance of valueBefore making any decision, people evaluate the value of each of our options beyond the numbers. This value can be practical, symbolic or emotional and is defined through a long series of factors.The influence of a person on an audience does not depend so much on its size, as on their ability to play with all these factors to directly impact their perception of value .Noted guru Seth Godin notes that “Betting Email List  on a very large scale runs the risk of sacrificing what makes you special in the first place.” The more massive something is, the less value it has. The more unique, the more valuable.audience of an influencerIt means that instead of betting on massiveness, companies should bet on precision. Find the smallest viable audience of fans and build meaningful communities. Communities dedicated to offering value practically tailored to you.Find the smallest viable audience of fans and build a meaningful community.What is the ideal size of an influencer’s audience? Say NO to the masses!
Unlike traditional media, social media is not intended for the masses. They are made to build relationships; that makes them intimate by nature. That is the main reason why you need to forget about the masses and start talking to people who belong to the same tribe.

To meet this goal, your best allies are not the influencers who have millions of followers and who “everyone” follows. They are the micro-influencers .Micro influencers”Micro influencer” is a relatively new term that describes industry experts who don’t go after the bigaudience. They choose quality over quantity, and that is why their followers are sometimes more attractive than those of macro influencers. Micro influencers try to connect with as many of their followers as possible on a personal level.A recent article in Social Media Today refers to a presentation by Seth Godin in New York. In it the guru carefully examines the true promise of social media, to understand human communities.As marketers we can’t just use that promise to its full potential. It is our responsibility to understand them to improve value creation. Although that is a sermon for another space and surely another audience.As Godin points out, social media offers an incredibly powerful vehicle for engaging with groups of people around their interests, values, and emotions.Shouldn’t companies tailor their content to the specific interests of those audiences, or should they try to please everyone?Answering this question involves a balancing act between appealing to a wider audience of people and targeting smaller audiences.The experience, Godin points out, is a lot like Tinder. You can scroll through all the available profiles and wait for a match, or you can channel your energies into dating that can lead to a longer connection.Tinder. An example of searching for a specific audience.Then. How should marketers harness the power of social media to create meaningful connections?Why are social networks NOT means of communication?
Knowing what the ideal size of an influencer’s audience is depends largely on understanding that social networks are NOT media. They are not spaces in which brands can impose a message on consumers. They are not designed to push products. BUT ALMOST NO BRAND AND NONE OF ITS MARKETERS UNDERSTAND IT.Social media metrics have to do with numbers. Your followers, your likes, your clicks. So it’s easy to be tempted to look at those numbers wanting to see them grow at virtually any cost… as if they were money, which is an absurd fallacy.

The race for mass pushes you to create more ads, targeting wider audiences to reach more people. Any comment then seems too important and generates the impulse to transform something … although perhaps the comment was made by someone who does not even care about your brand.All of that dilutes your power.Rare is perfectIf you do something that everyone wants, you have to be normal. – Seth Godin.To be normal. It means aiming for the average, in a medium that if used correctly can attract truly passionate people. Being normal means stopping being different and giving up a good part of what will make you, as a brand, connect with your consumers. It is a tremendous waste of power.If it were normal, it is likely that Yuya would have stopped doing his tutorials a long time ago; because people believed that his high-pitched voice was acted out or edited. Natural or not, that is the hallmark that has made it unique. Okay, sweeties?Okay, maybe it wasn’t the best example because Yuya has over 23 million followers, but he started with just a handful. Let’s look at a more ad hoc case.Super hollyWhat would you think, for example of SuperHolly ? She is an American girl who has lived in Mexico andcreates content about learning English, Spanish… and Nahuatl!Her channel has barely 10% of the followers that Yuya currently has… and yet, if you had a language school, and you consider doing an influencer marketing campaign, she would definitely be your best option between the two. The mass does not matter.

The mass media as we knew it is gone. Now social networks are focused on micro-media. Instead of promoting a product or message by imposing it on a wide audience, as in the days of television or radio, today it is about connecting with audiences defined by specific interests, through content that responds to those interests.This phenomenon has led to what we now call micro-media and micro-targeting.
Micromedia and microtargetingThe accessibility of digital media has generated that these days there is a bewildering number of small media with an infinite level of personalization. Virtually anything you search on the net is available on a blog, YouTube channel, or even a Twitter account.Restlessness, another example of a tailored audience Do you know Restlessness ?Fabiola Cuevas is a psychologist. She could have made a site with content on all kinds of ailments. One in which you can find from tips to deal with your teenager, to how to treat Obsessive Compulsive Disorder. There are dozens on the web.

Instead he decided to speak to a specific tribe: people who live with anxiety.Through Depression, it offers text and video content on what anxiety is, how to learn to live with it, what to do when an attack occurs and how to treat this disorder.His videos have thousands of views. And more importantly, they usually have comments similar to these:what is the ideal size of an influencer’s audienceThe comments reflect the interest perceived by the audience and a deep understanding of their needs. Could you deny it?
True gold marketing is no longer about finding what most people like. Instead, it’s more valuable to know exactly which niche to target.These tribes, as Godin calls them, not only have the same interests; they also speak the same language. They are groups of people who care about similar topics and love the same weird things as you. Those are the people who are in sync with your brand and your product.
How to hire an influencer thenWhen someone wants to hire influencers and to do so they want to know what the size of their audience is, it is worth pointing out that it is more important to know how in sync the audience is with your content. How difficult would it be to replace him with any other influencer on the net? It all depends on the focus, the specificity of your audience and the relevance.

The number of followers is easy to get and to replace; the level of influence is irreplaceable.Focus on user and community. That is the best policy when doing content marketing and when looking to lean on an influencer.Work with micro-influencersBy taking this approach, you make it easy to build a lasting group of followers, not from your networks, but from your ideas and your brand values. You are not looking for a mass of eavesdroppers; you are looking for a select group of passionate and dedicated people to join your tribe and become its ambassadors.Anyone can find great influencers; the real challenge is choosing the right one.To find the big influencers, just take a look at who has the largest numbers of followers and views on Instagram or YouTube. The real challenge for brands today is finding the right influencer. The one that speaks to a specific niche that the brand wants to target. The one who shares your values, interests and aesthetics. The one that best suits the product, the brand and the audience.In this sense, micro-influencers can be the most accurate and profitable alternative . They have greater authority on specialized topics and interests, and as a result, their opinion of brands and products tends to carry greater weight with the audience.By being more authentic and deeply engaged with your audience, your ties to brands are less likely to appear strained and uncomfortable. A risk that is often taken when doing influencer marketing.All of this translates into greater engagement and a level of influence, not broader, but deeper.

How to find the right influencer?
Now that you know all of this, you will likely pause before asking yourself again what is the ideal size of an influencer’s audience. Yes, it is a fact that choosing the right one becomes much more complicated when the number of followers is not the only factor to consider.Before embarking on an influencer marketing strategy for your brand, you will need to evaluate some candidates. Make sure his personal brand or those chosen as ambassadors aligns with your brand values.In addition to this, you should evaluate the authority and credibility they enjoy when dealing with topics of particular interest to your audience. All this will help you to know in detail the exposure potential they represent for your campaign.Don’t forget to consider factors such as:Social footprint of the influencerRelevance of your brand to your audiencePotential for amplifying the message through different platformsProximity of the influencer to the market desired by the brandAnalyzing all of these factors can take time and means stopping to review complex and often confusing data. But is it worth it. By doing so you can create a profile of the desired micro-influencers for your business.Yes, someone has to be a Kardashian, but that doesn’t mean your brand should hire her. After all, creating meaningful connections depends on having a strong value proposition and a truly inspiring story; then deliver them practically from person to person. Is your brand ready for it?If you want to keep up-to-date with articles like this one, which explain marketing and communication strategies in detail, and be part of the community, you can receive them at your email door … And if you need advice for your business or training in digital marketing give us a shout out We love hearing from you.

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