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What is social selling; examples and guide to do it

Content

What is social selling; examples and guide to do it

What is social selling, examples and guide for each social network.

What will you find in this content?

What is social selling?
Example of what social selling is NOT
How to do social selling? A practical guide.
First steps to do social selling
3 reasons why your business should worry about doing social selling
1 Social selling allows your team to build real relationships
2 Your customers are already engaged in social buying
3 Your main competitors are already using social selling
Social selling best practices
1 Introduce yourself
2 Listen strategically to identify prospects
3 Provides value
4 Build meaningful relationships
How to start with social selling on each social network
LinkedIn
Twitter
Facebook
Conclution
We’ve all heard of social selling , but we may not be entirely sure what it means. Is it the same as social media Guatemala Phone Number List ? Does it involve putting up ads? Paying for promotion? The answer is no, but if it’s not that, then what is it? Is it just another buzzword that will soon be relegated to the virtual garbage dump?

Social selling , also called social selling, may be a buzzword, but trust me, it’s not a passing thing at all.

What is social selling?
Social selling (or social sale) is the art of using social networks to find, connect, understand and foster relationships with potential customers. It is the modern way to develop meaningful relationships with your sales prospects in order to keep you and your brand in mind, being the natural contact option when your potential customer is ready to buy.

Guatemala Phone Number List

The goal of those who practice social selling is to attract the attention of their own industry and achieve continuous and lasting engagement that brings them closer to closing sales.

If you have a Facebook page, LinkedIn profile, or Twitter account used for professional purposes, you’re pretty much already involved in the basics of social selling, even if you’ve never used the term to describe your online activities.Even though any social network can serve as a tool to do social selling, the social network par excellence to achieve this is Linkedin, for the simple reason that, unlike most networks, which are for leisure, Linkedin is a professional network .

Example of what social selling is NOT
Social selling is not about bombarding strangers with unsolicited messages from your promos, products or services. There is a name for it: spam. And you should avoid it! Here is an example of what you should never do on Linkedin .This is NOT social selling
How to do social selling? A practical guide.
Doing social selling means in practical terms in placing content that is of high interest to your target audience, gradually gaining notoriety and positioning as an expert on the subject. Once this positioning has been generated, it is feasible to start executing some approaches to detect opportunities, synergies and / or sales.

It’s about making connections and sharing high-quality content about your industry. This can be storytelling, statistics, tutorials, motivational content , that supports and improves your digital communication efforts .According to LinkedIn Sales Solutions , 92% of B2B buyers engage with professionals whom they think are leaders in their industries. Demonstrating knowledge and sharing insightful opinions is a great way to distinguish yourself as a trusted source.First steps to do social sellingIn order to successfully work on social selling actions, there are fundamental aspects to consider:

Identify your target audience, and what social media platforms they use.Create a professional brand or be endorsed by one. You need to be knowledgeable and accessible.
Create original content as well as share supplemental content from other trusted sources to affirm your credibility.
Achieve engagement with your audience. Positioning yourself as an industry expert and interacting with your target audience will keep your services on their mind.
In this example you can see how this Betting Email List expert mentions a post with original and current content that can serve the industry.

Keep in mind that your target audience will appreciate hearing from you if you can provide them with information that will help them in their business. This is the way you start to build an image of an expert, and of course, the same is the company you represent.What will happen? That when that audience for whom you build content, requires a service related to your expertise, alone without the need for ads, they will ask you …

3 reasons why your business should worry about doing social selling
The modern consumer is independent and informed. According to Hubspot, 74% of B2B buyers do more than half of their research online before making a purchase or even contacting a seller. LinkedIn data indicates that 78% of sellers who use social selling outperform their colleagues who do not.

1 Social selling allows your team to build real relationships
Let’s face it: Nobody likes cold calls (like the ones banks make to offer you cards you NEVER asked for); And the truth is, it’s not very effective anyway: 90% of top decision makers say they never respond to cold calls.The use of social tools to listen to conversations relevant to your industry, known as social listening, allow your sales team to identify potential opportunities and individuals who are already talking about your business, your competitors or your industry. Very useful information to know what content to create and for whom. Our recommendation is to use a platform like Socialbakers for this.In a recent survey by CSO Insights and Seismic, one in three B2B professionals said that social selling tools increased their number of customers. Even 39% said that social tools reduced the amount of time they spent researching accounts and contacts.With prospects socially sharing so much information about their needs, wants, and points of frustration in their public profiles, from your first point of contact it can be personalized, relevant, and helpful, rather than intrusive and cold.It is not for nothing that 31% of B2B professionals say that social selling tools allow them to build deeper relationships with customers, while 87% of buyers indicated that they would have a favorable impression of someone introduced through their professional network.

2 Your customers are already engaged in social buying
CEB found that customers advance, on average 57% of the buying process before engaging with a sales professional, while IDC found that 75% of B2B buyers use social media as part of their buying process.If you’re not actively involved in social selling, you don’t show up in their social shopping research – that’s a lot of potential lost sales.The good news is that, according to LinkedIn, 76% of buyers are ready to have a social media conversation with potential suppliers and more than 62% of B2B buyers respond to sellers connecting with them to share ideas and opportunities relevant to your business.Even better, 92% of B2B buyers are willing to commit to a sales professional who is a well-known industry thought leader – a reputation you can establish by consistently posting thoughtful and relevant content on social media.Take for example this post, where the Talwalker regional leader shares a study of her company, carried out in conjunction with Hubspot; a post that shows expertise, exposes your own company and is also useful to your audience.Beyond the initial sale, keep in mind that 53% of customer loyalty is driven by a seller’s ability to offer a unique vision, an ability that sellers can demonstrate through their social media content and confirm more. late through your social connections. Perhaps this is why teams involved in social selling have a client renewal rate seven percentage points higher than teams that have not adopted social selling tools.

3 Your main competitors are already using social selling
71% of all sales professionals – and 90% of top salespeople – are already using social selling.Among younger salespeople, the numbers are even higher, with 78% of all millennial sales professionals using social selling tools and 63% commenting that those tools are critical or extremely critical to their sales performance.If your sales team does not use social tools to generate contacts, they go back many years.Social selling best practices
Now that you know what social selling is, and why you should be concerned, let’s look at some of the best practices recommended by Hootsuite for implementing an effective social selling strategy.

1 Introduce yourself
You know it’s not very social? chatbots. You may be tempted to save time with automated commenting tools, but they do nothing to build a relationship. Yes, there are ways to incorporate social robots into marketing and customer service, but when it comes to building relationships, nothing beats a real, living human being.So: Appear. Commit yourself. It is present. Be yourself. Remember, the main point of social selling is to build relationships. The goal is to make you appear more human and approachable, not less.Make sure to optimize your social media profiles across all networks to maximize the impact of your social selling strategy. Look at your profiles from the point of view of a potential customer or customer. Do you present yourself as a credible professional who has valuable information relevant to your market? If not, make some adjustments to ensure that your profiles present you in the best possible light and that they have a consistent tone and message across all networks.What is social selling

2 Listen strategically to identify prospects
Your customers and prospects are sharing incredibly valuable information on their social channels, basically telling you exactly what they want and need. All you have to do is pay attention.Watch as Cabify’s Sustainable Impact Leader talks about inclusion and blends her brand well into it.Use social listening to monitor what people are saying about you, your company, your industry, and your competitors. Pay attention to points of frustration and requests for recommendations.Before contacting any potential customers you identify, check your follower lists to see if they have any mutual connections; If so, ask your shared contacts for an introduction.

3 Provides value
When interacting with prospects and clients through social media, it is important not to be “cheeky.” Rather than simply extolling the value of your product or service, your goal should be to contribute valuable information that can help establish yourself as an expert in your field. Write messages that share important knowledge, but don’t be afraid to share the relevant messages of others as well. When sharing content from others, ALWAYS add a brief comment on how the knowledge can be applied in your specific field.It’s certainly okay to mention your product or service in some of your social posts, but don’t make sales pitch or presentation out of your posts. Your goal in social selling is to build relationships that will eventually lead to a sale, not to make a sale on first contact. Which brings us to the last of our four best practices for social selling.

4 Build meaningful relationships
Stay in touch with your new social contacts over time. Pay attention to the content you are posting and occasionally jump in with a similar comment or comment to let them know that you have read and appreciated what they have to say.If a contact moves to a new position or company, send a quick congratulatory note. If you notice a contact asking for help or advice, provide a meaningful response, even if they aren’t directly promoting your product. Focus on how you can help your contacts or make their lives easier. If you can establish yourself as the go-to person in your industry, guess who are they going to call when they’re ready to make a purchase?And if you think that becoming an expert in social selling cannot catapult you to unsuspected heights, let us give you an example … Did you know that the now ultra-famous social guru, Gary Vaynerchuck, started on the web making videos to talk and sell wine from his family business? That’s right, you can see it here on his famous Wine Library TV which had over a thousand episodes. Just so you can see how this practice can take you much further than you think.How to start with social selling on each social network
With the above best practices in mind, here are some specific tips to get you started with social selling on LinkedIn, Twitter, and Facebook.Best practices of social selling
LinkedIn a professional social network, LinkedIn is the most obvious social network to engage in social selling, especially in the B2B space. After all, 50% of B2B buyers use LinkedIn as a resource when making purchasing decisions, and you need to be active on LinkedIn to position yourself as a player in those decisions. Here are three key ways to start using LinkedIn for social selling. Build your credibility Ask for endorsement and recommendations from connections with those you have a good relationship with. These are posted on your profile and can help you build instant credibility with new contacts. Make sure your profile highlights relevant experience for a potential customer. Highlight how you have helped previous clients achieve their goals.Expand your network
Use LinkedIn’s advanced search to discover potential new connections by leveraging existing relationships within the network. According to Fortune, an advisor to financial services firm Guardian Life received 35 referrals from a single client using LinkedIn. That rep’s business has doubled since he started searching social mediate social relationships in groups join LinkedIn groups that are relevant to your industry to start networking with your colleagues and prospects. Use the search feature on your LinkedIn home page to find new groups or select LinkedIn group suggestions that you might like.

You may also want to check out LinkedIn’s Sales Navigator, the network’s professional social selling tool.Twitter
Twitter is a great social listening network due to the ability to create lists to monitor the content of specific groups of people. Here are three key Twitter lists that you can use to get started with social networking. Existing ClientsUse this list to keep your existing customers close and see opportunities to reply or like their tweets so you can stay on their radar. Don’t overdo it though, and make sure your interactions with customers are meaningful – only “like” tweets that you really like, and only comment when you have something valuable to say. Unless you’re in a top-secret industry, you may consider making this list public so that prospects can get a feel for what kind of business you already have. Remember that social selling works very well for B2B but there is no rule that says it cannot be used in B2C. Look at this example. Prospectuses
As you identify future leads, add them to a private list; You don’t want to share this information with competitors, and you don’t want users to know that they have been identified as potential customers until the time is right. Keep a close eye on this list, but don’t engage with the same sense of familiarity that you engage with existing clients. Be especially interested in requests for help or pain point statements where you can reply with a helpful comment.

CompetitorsAgain, this list must be private. Adding competitors to a private list allows you to keep your eye on them without actually following them. This competitive intelligence can help generate ideas for your own social selling efforts.Twitter chats can also be an important part of your social selling strategy, allowing you to establish yourself as an industry expert and can serve as an important prospecting strategy. Join an existing chat that is relevant to your industry or start your own.Facebook
You have to be a little more careful with social selling on Facebook, since it is the most personal of the three social networks that we talk about in this post. Many people just don’t want to mix business and pleasure on Facebook, so sending friend requests to business contacts or prospects can seem creepy instead of helpful. You may want to create a Facebook business page and then use these strategies to start social selling.Participate with other companies
It is easy to reach through likes, comments and shares. If you provide thoughtful feedback and share valuable content, your reach will likely be reciprocated, putting your Facebook page in front of a new audience as your professional network grows and other companies share and like your content in return.

Achieve engagement with followers
Always reply to followers’ posts. Try asking a question to spark a conversation with your Facebook followers – posts that ask questions get 100% more comments than regular text messages. That allows you to join the conversation and interact directly with followers, creating a sense of rapport and helping you establish your experience. You could also ask followers about some of their most pressing issues, then create a whitepaper or even a Facebook post to address their concerns, including how your product or service can help.

But your question doesn’t need to be directly related to your product or service to be effective. Conclution Sales has always been about building relationships, credibility, and providing the right solution to the right prospects at the right time. Social selling doesn’t change that. It simply provides you with an additional set of tools to incorporate into your work so that you can focus on the most productive parts of the sales process and maximize the benefits of existing relationships and connections to build a broad network of prospects who actually want to hear from you. .If you want to keep up to date with articles like this one, which explain in detail how to create and communicate brands that inspire your audiences and develop better connections and conversions, you can receive the content delivered to your email door .And if you need content creation services , training in digital marketing or reputation marketing , or advice for your business, give us a shout. We love hearing from you.

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