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What is social commerce and how is it applied in social networks?

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What is social commerce and how is it applied in social networks?

The social commerce is one of the strategies most effective online sales for ecommerce. Social Bolivia Phone Number Listand online stores are already integrated into the lives of consumers. That is why it is not surprising that brands use them to reach their ideal customer, thanks to the conversation and the humanization of the brand.We are going to talk about this concept and how to incorporate it into your online store planning, but first, let me tell you what it is.list_altIndex of contents
What is social commerce?
What are the differences between ecommerce and social commerce?
8 keys to a social commerce strategy
Advantages of social commerce
What can you do on social media to apply a social commerce model?
Examples of brands that do social commerce
What is social commerce?
You may be reading about this concept for the first time. And, as I said in the previous lines, it has to do with social networks and ecommerce.Let’s see what exactly it is …Social commerce is a form of online commerce that uses social networks as another sales channel , both for products and services.

Bolivia Phone Number List
Bolivia Phone Number List

The profiles on social networks that your brand has are an excellent scenario in which you attract potential customers (thanks to inbound marketing and content marketing ) and in which you have the opportunity to generate the necessary trust that every sale needs (thanks to Social Selling ).According to the regular studies carried out by IAB Spain on the usability of social networks, more than 80% of the Spanish Betting Email List between 16 and 65 years of age are Internet users and more than 70% are online shoppers.In other words, we have 16.5 million people, between the ages of 16 and 65, who make purchases online.Do you think your clients are there? Surely, right?Therefore, it is absolutely necessary to include social commerce in the sales strategy of any brand.Do you like what you are reading? Subscribe to the blog!
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What are the differences between ecommerce and social commerce?
The main difference between an ecommerce and social commerce is in the sales cycle.The sale in an online store is produced from a search by the user, who consumes directly in it.
The sale via social commerce comes through social relationships between users .
The product or service is purchased after it has gone through a route related to digital media: forums or networks, mainly.Positioning or advertising does not influence this sale. Here we talk about recommendations, content shared and disseminated voluntarily by users … who will end up becoming customers.In social commerce, it is essential to work on recommendations, digital reputation, brand ambassadors and brand lovers .8 keys to a social commerce strategy
There are important points of social commerce that we must not lose sight of if we want our strategy to be successful.

1. Correctly choose social networks
In most social networks, if not all, you can exploit its sales utility and put it at your service. But you have to choose it well.Obviously, it has to be the same one in which you develop your social media marketing plan , because that is where your target is.Some, like Facebook, Instagram or Pinterest , are ideal because they have already thought about that development of social sales. We will see them in this same post, below.2. Multidirectional web
It is convenient that you do not leave all the weight on the social network itself . In fact, remember that we have said that social commerce consists of a social selling cycle.Therefore, it is essential that on your website you favor this user journey through internal links or hyperlinks that it is vital that you incorporate into the content.3. Consumer with more knowledge
Always keep in mind that today’s consumers are much more experienced in online shopping and are better aware of the products and services they want.Before deciding on yours, they will have traveled and compared other similar ones. They won’t always buy you for who you are. Sometimes it is enough for them that the service provided is the one they need.4. Personalized sale
If you have an ecommerce, I already know that this part seems complicated to you. But don’t think about customizing only on price.

There are other ways to do it:With discounts.
With a referral program.
With membership.
In short, seek to retain your customer.5. Products sheet: open commentsThe recommendations that other customers make of your products generate a very powerful impact on the purchase decision of others.We know that people’s opinions are much ore valued than those of the brand, so it is vital that you leave a space for those who already know you to speak well of you. This is what we mean by leaving the comments open on the product page.

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6. Social rating
In addition to the comments that your customers can leave on the product sheets, I recommend establishing a scoring system , for example, with the typical stars ranging from 1 to 5.

This helps Google’s organic positioning, as it recognizes the value of your sale. Don’t hesitate to implement it!

7. Buttons to share on social networks
Here I talk about the possibility that you give your customers to share that specific product (not the entire page) with their friends and colleagues.

See, there are two readings with this:

Isn’t it true that when you buy a shirt you love to show it to everyone? Let your client develop the pride they feel for their good choice.
That pride gives you brand visibility. Do you want to waste it? I guess not.
hard-clean-inboundcycle-share-buttons

8. Boost reviews on Google
Google stands for organic positioning and visibility . And if the big G likes something, it’s the opinion of its users. This is where the reviews come in.

If, in addition to your ecommerce, you have a physical business, I suggest that you invite all the people who pass by to leave a review on your file.
If you only have one online store, invite them anyway, only this time you will do it via email, for example.

The important thing is that Google sees activity on your Google My Business listing and that the opinions are good. It’s easy to implement – the sooner you do it, the better.

Advantages of social commerce
Now that we have been talking about social commerce for a long time, would you dare to say what advantages do you see for it?

You can do it in the comments at the end, of course. In the meantime, let me detail some of them:

You generate greater trust between your community and your potential clients, since the recommendations that others make of you promote it.
Because of what we just said, your reputation increases . And that feeds back confidence and boosts sales.
Improve engagement on your social profiles, which makes you more visible on social media.
Even if you do not do direct sales social commerce, you push the sales of the products or services on your website.
It differentiates you from the competition , since most brands still do not have a defined strategy on this issue.

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