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What is Google My Business and how does it work?

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What is Google My Business and how does it work?

Did you know that 3.8 million searches are performed on Google every minute ? Millions of people are looking for restaurants, shops, cafes … in short, businesses, companies.Having a tab in Google My Business with the details of your business can make your company stand out and turn those searches into customers. Interesting, right? Well, keep reading because I want to tell you what Google My Business is and how it can help you improve your business .list_altIndex of contents
What is Google My Business?
Google My Business: utilities and advantages
What are the main advantages?
How can I sign up for Google My Business?
What is Google My Business?
Google My Business is a free tool created by Google to help companies manage their presence on the internet. It allows to link a business with the how to usa phone number , that is, through a single panel it allows a more efficient and simple management so that you can add information related to your business, such as, for example, a brief review type “who are we”, information about contact, where your company is located, opening and closing hours, etc.Basically, the objective of Google My Business is to offer greater visibility to your business and that your customers can find you more easily , so from a single management interface, Google MyBusiness brings together several tools (Google Places, Google Maps).

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Google My Business: utilities and advantages
Google, today, also positions based on the location of the user and the nearby businesses related to the search that he does . Google My Business is a way to help you appear in the top positions.But being able to appear in searches based on location isn’t the only cool feature of Google My Betting Email List . As a business owner you can keep track of the reviews that users leave on Google, know the ratings with the platform’s star system and carry out a multitude of tasks related to the physical presence of your establishment on the internet. As a tool to make a real environment visible and facilitate the approach to users it is, without a doubt, something totally indispensable.Thus, we could summarize the utilities of Google My Business saying that it is capable of:Show reviews and ratings made by your customers, as well as the ability to respond to these ratings.
Receive information from your customers: users’ contact with your business is facilitated.
Give information to your customers: it helps communication between the user and the business.
Track your business and statistics: you will be able to see clicks, visits, search locations … Data that will help you redirect your marketing actions.
Carry out virtual tourist tours of your business.
➡ Click here to download the guide “Blogging for business”
What are the main advantages?
Manage your information
With Google My Business you can manage the data that Google users see when they are looking for your company or the products and services you offer.Also, include photos that show what you do on your file . Businesses that add photos to listings receive ” 42% more requests for directions on Google Maps and 35% more clicks on their websites than those that don’t.”Interact with customersRead and respond to customer reviews. According to a survey conducted by BrightLocal , 91% of respondents are guided by the reviews they find on the internet as much as if the recommendation was from a known person. This very high percentage reveals that, without any doubt, taking care of the reviews and adding them to the marketing strategy as an improvement tool is key to optimizing results.Expand your presence
You can view statistics on how customers have searched for your company and where they come from . In this way, you will be able to improve SEO positioning and, through Google My Business, you will be able to appear in searches made through Google from any device (computer, tablet or smartphone).How can I sign up for Google My Business?To register in Google My Business you must follow these steps:Have a Google account
Login and access this link
Fill in all the fields
Click “continue”
Fill in the rest of the information requested by Google
Verify account
10 Tips to optimize your business listing
Create a good profile , complete and with details.
Make a description adjusted to your business (use keywords).
Add a virtual tour if you have a physical business.
Expose all possible data (company name, address, telephone, email, hours …).
Answer and interact through the reviews.
Keep the information up to date.
Add images and labels.
Add your website.
Add your location.
It informs of the news in the option “publications”.
In short, Google My business is a platform that has become essential and ideal for those who want their business to be visible on the web, with a good number of features and tools.In this way, Google My Business makes it easy for you to update your business information in Google Search or Google Maps, and unify both platforms in one.If you want your online business to start once and for all, do not hesitate to take advantage of this tool that Google puts in your hands. Do you already have a Google My Business account? Tell me in the comments section how it has helped your business!

 

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