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What is global marketing and what are the best strategies?


What is global marketing and what are the best strategies?

Global marketing strategies are based on the idea of achieving brand recognition around the world . Although it seems an impossible goal to achieve, in the globalized world in which we live it is nothing more than an adaptation to the accelerated rhythms of the markets. What should we take into Colombia Cell Phone Numbers List when internationalizing products and services? Is it an expansion process only suitable for multinationals or does the concept of globalization offer more solutions?Here are some examples of how big brands developed the best global marketing strategies offering multilingual content and conquering the whole world.list_altIndex of contents
Global marketing so that your campaigns reach many more places
What is global marketing?
Advantages and disadvantages of global marketing
Global Marketing Strategies
Examples of global marketing strategies
Global marketing so that your campaigns reach many more places
If you are an online business and you are focusing your strategies only at the local, regional or national level, perhaps you had not yet stopped to think that you can aspire to more.

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The concept of global marketing has the objective of expanding the market dominance of a Betting Email List to different countries, increasing its brand recognition and taking advantage of all the advantages of globalization.Thanks to modern means of transport, new technologies and the use of digital as we have never conceived before, the opportunity for international expansion is increasingly feasible , not only for large companies but also for small ones . Surprised? Everything is possible if we employ a good communication strategy and use the appropriate channels and codes to reach a wider audience.The economy by which the new markets are characterized reduces the distances between countries, encourages their interaction and offers business opportunities in which, perhaps, we only have to overcome linguistic and / or socio-cultural barriers.Do you like what you are reading? Subscribe to the blog!
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What is global marketing?
Global marketing is the set of techniques based on a sales strategy for a product or service to access the global set of your target audience. This discipline tries to reach a global market, but for this it must integrate consumers with common needs and adapt the product so that it is perceived as attractive in other markets.A global marketing strategy requires adapting the brand to the communities of other countries , so you have to do a market study and decide in which countries it can be effective to develop a global marketing campaign.

Therefore, it must be taken into account that global marketing, rather than selling a product internationally, develops the different stages of planning, production, promotion and dissemination at an international level . This is why the product can sometimes change in shape, design, size or performance.Difference between global marketing and international marketing
Before we start talking about the strategies that we have to carry out for global marketing, it is important that you know their difference with respect to international marketing. Both terms are often confused, but they do not always have to be equivalent.Let’s take as an example that a company wants to export its products to a specific country because it considers that its market is also in that country. In this case, the company will need to apply an international marketing strategy .However, if the company wanted to expand its presence to many other countries, taking into account all the differences and / or political, social and economic similarities between them, then we would speak of global marketing . In this case, the intention is for the company to be recognized on a global scale.Some brands with global marketing strategies that we will talk about later are McDonalds, Nike or Coca-Cola. They are companies to consider as references, but there are many more.Advantages and disadvantages of global marketing
When it comes to marketing on a global scale, many questions have to be asked, taking into account what alliances we can establish or what competitors we face. Are we sure there are more advantages than disadvantages?These are the main advantages that global marketing offers:The company can take advantage of a global economy . At the same time, it takes the location into account to adapt to the particularities of each market .We develop a double level of reading in the campaigns, that of the particularity of a target and that of globality. In fact, it is possible to develop a communication message that identifies a global need in order to maintain a line of coherence in all markets.
Being present in many countries, we can buy the raw material in large quantities and save costs.
The value of the product increases . Global expansion increases competition, which, together with a greater need for adaptation, forces the company to improve the product or service.
Higher share of sales. We have access to more business opportunities in international markets.
Regarding the disadvantages, we cite the following:

It is necessary to be prepared for the regulations and laws existing in other countries.
It is necessary to invest in a good investigation of all the markets , since the needs of the consumers could be very different and that the strategies to be developed do not work in a proportionate way.
The method of distribution of the products could be very different in each country, so we should have a team in delegations located in different places.
Content transcreation : although it can be an advantage, it is necessary to consider the difficulty of going beyond the limits of the language when adapting content to different markets. It is not a mere idiomatic translation, but rather to maintain the tone, style, intention and context while considering the cultural values ​​of each country.
Global Marketing Strategies
So that you understand how to put global marketing into practice and what factors you should consider, we explain the strategies most used by companies.

Although it may seem like a difficult path, it is important to bear in mind that medium-sized companies can also trace it, even without an office in the country where they want to expand. It is up to that point that the power of a good strategy resides.

Adapt the code: campaigns in different languages
As we have commented, it is not only about translating the online marketing campaigns that we have developed into different languages. Adapting the language allows an approximation with the target audience.

In order for the message to reach the audience of all places, it must first be understood, but it must also have the ability to connect, identify with their needs. To connect, the message must adapt the code, that is, the way in which the brand decides to communicate with its buyer persona .

Adjusting to consumer habits and cultures
The characteristics of the buyer persona can vary greatly from one country to another, as can their customs, cultural values ​​and consumption habits.

To succeed in international and global marketing campaigns, we must consider the different ways in which the consumer can perceive each of the concepts that we communicate in our message. This adaptation of the message must respond to geographical diversity (for example, in relation to climate), diversity of ethnicities, races, social sensitivities or religions.

As in any marketing strategy, the objective is to attract the consumer, so we have to adapt to their tastes and needs as closely as possible. You have to show emotional empathy.

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