You have probably already heard the term eBook. Today, we are going to analyze what it is and why it has become an essential. Tool in digital marketing campaigns. Ebook marketing. What is an eBook? An eBook is a compilation of digital information; words more, words less: an e-book. It provides information in the same way as a traditional book does. But it has multiple advantages that make it even more attractive. Such as the possibility of interactivity, to name a few. Furthermore, since it is not a physical representation, its lifespan becomes infinite. As we have mention in past publications. Inbound Marketing is base on the generation of valuable content that attracts new potential prospects. we invite you to review the 10 data that confirm the effectiveness of Inbound Marketing .
How is it used in a digital marketing campaign?
Currently, an eBook can constitute a valid value offer for all 3 stages of the purchase decision process. It has a low production cost .An ebook does not require print runs to offer it to the leads that come to the website. In addition, it is not a limit. Because it Phone Number Database can be offer to as many people as you want. Contact information is obtain from the prospects. Once the prospects reach the landing page of your website, to download the valuable content (eBook). You can obtain the contact information of said prospect. Exponential distribution: There is no single distribution point. It can be share from the website, social networks, mailing, blog. Additionally, leads who download it can save it and share it with other people. If you are one of those who like numbers to understand in a quantifiable way how Inbound Marketing would help your company.
Surely you are wondering, in addition to this, what makes an EBook special?
Likewise, according to the business of other companies. you can create alliances with them and reach more people. “Premium” Content: The eBook is a clear Inbound tool. Through them you can inform. Offer solutions to your prospects and Bettinge Maillist clients. gaining their trust. So that they themselves make a decision base on hard data and alternatives that you offer them. That is, you give them the courage and to make the best decision. Remember that the creation of eBooks as a digital marketing campaign. Must be create base on planning, with well-define objectives. Although the eBook can contain a vast compilation of information. In campaigns it is recommend to have a filter and only offer the most relevant content that your buyer persona is willing to read.