The effort to optimize the content that we want search engines to find sometimes leads us to consider SEO from its roots. This process begins with the concern of someone who decides to go online to find answers.Your search begins with a query, which is the spring that starts any attempt to adjust our inbound Russia Phone Number List strategy , if what we want is to better adapt to the user’s intention.list_altIndex of contents
What is a query?Why is the concept “query” key to SEO?
Differences between query and keyword
Query examples and how to use it
Query typesImportance of the query in the marketing strategy
What is a query?The concept query refers to the term or concept that we write in Google or other search engines when performing a search by keyword or keyword .This query will result in a SERP, which is the acronym for Search Engine Result Page (in Spanish, search results page). This is neither more nor less than the page resulting from a Google search with its various entries.
To make it even simpler: what you searched on Google yourself to get to this article.Therefore, we could say that a query is a question or query. Now that you have the concept clear, you will ask yourself: “And what can it do for me in my digital marketing strategy? Would it be the same as a keyword?” Read on to understand how you can use this term to benefit the SEO positioning of your blog or website.Why is the concept “query” key to SEO?
In the algorithm Betting Email List will be applied many features, but none of them has to do with concepts such as stiffness, unmovable, unchangeable or the like. On the contrary, the formula for searching and ordering the entries after user searches is constantly evolving, becoming increasingly complex, sophisticated and sensitive to new ways of using the internet , such as searches (often directly by voice) via mobile devices.Perhaps the most important change in this algorithm is that the user’s intention is increasingly important when it comes to searching. What does this mean for the query or search query? Well, for Google it is no longer so relevant that said query exactly matches the keyword when classifying it in the SERP.
The question that now comes to mind is: by this we mean that keywords no longer have influence for SEO and that, therefore, they do not have to be valued in our positioning strategy?Of course they are still very important, what happens is that the need for the exact match of the keyword is probably losing some weight in the Google algorithm. But it still counts, and a lot. In fact, a Moz study puts the percentage of score given to keywords in the latest version of Google at 13% .Do you like what you are reading? Subscribe to the blog!
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Benefits of using the query in your marketing strategy
For the avoidance of doubt, below we summarize the advantages of using the query in digital marketing :Your website will appear before others. Paying more attention to queries and not neglecting SEO helps you gain positioning. Thus, when you combine both perspectives in your marketing strategy, you make your website appear in the first search results.You will expand the scope of your marketing strategy. Queries help you not to limit your options to specific queries when it comes to the Google results page. This means that you pass through industry and subject filters, sneaking in where other web pages cannot.
You will improve at the SEO and SEM level . As you know, Google’s algorithm changes frequently. In one of its latest transformations, it has prioritized campaigns that know how to integrate queries with traditional keywords. If you are one of the brands that achieves it, you will notice the advantages soon.
You will reach your target audience. If you do your research to find out which questions your audience are most interested in, you will have a lot to win. When, in addition, you manage to integrate these queries in the context of your ongoing marketing campaigns, the good results multiply.
It is true that you need to be clear about things to take advantage of the potential of queries. But, once you understand what your audience is looking for, conversions will increase. Investing some time in discovering what interests your target audience is the most effective way to achieve better search engine results.
Differences between query and keyword
When defining “query” we have named other concepts such as “keyword” or “search query”. Are they, therefore, synonymous concepts? Not really, since, although they are often used interchangeably, there are some differences between them:
The keyword or keyword would be the ideal concept, the terms that, in theory, users use to perform certain searches on the Internet.
The term “query”, “search query” or “search query”, on the other hand, appeals to the word (in most of the queries, to the words) that, when push comes to shove, the user ends up typing in the search engine . Words that are sometimes misspelled, with misspellings or without accents. In other words, the search query is the actual application to a more theoretical concept.
Query examples and how to use it
As we have commented in the previous section, we can conclude that a good way to use queries is taking them into account in your keyword search .
A query may have spelling mistakes, but it will help you understand what the user is actually consulting and, therefore, what is the best keyword to work with.
What’s more, it will help your content have a language much closer to the consumer, speak their same language.
We will understand it better with an example . Suppose we want to launch a campaign combining organic positioning and paid ads (SEO and SEM) for a brand of women’s pants. In this case, the ideal keyword would probably be “skinny jeans”. However, user queries will surely include, in addition to the exact keyword, other words, such as: “tight jeans” and various variations (both in English and Spanish): “tight jeans”, “skinny jeans”, “jeans tight “or” skinny jeans for women. ”
In short, search queries or search queries constitute a broader set of keywords or keywords.
You may be wondering: “how can I find out which are the most wanted wants?
A good way to do it is through Google Search Console, in the “performance” section select “search results”. In this section, you can find the queries for which users are clicking (clicks) or viewing (impressions) your site in the results. This can be very useful to optimize your content.
If what you are looking for is information about new content queries , you can consult the volume of searches in Keyword Planner to get an idea.
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As we have mentioned, a query is a question or query, but its definition may vary a bit depending on the context we are talking about. Although in this article we have relied on search engine queries, which are important for SEO.
Next, we give you more information about other types of existing and widely used query in computer terms.
What types of queries can be seen in search engines
When we talk about search engines, a query is the actual term that we type in a search engine like Google, a query that will later lead to a SERP. Not all are the same, in fact, up to three different groups of queries can be distinguished:
Navigation. They work almost like a direct access, since whoever launches the query knows which page they want to reach. Perhaps you do not remember the domain or a specific section, but you are clear that you want, for example, to check the news in a certain online newspaper or make the purchase online at your usual supermarket.
Information . This group includes most queries. They represent the need to find an answer to a concern. In this case, the user, when launching the query, has no idea where they will end up browsing. An example of these would be the search for “best products for long hair” or “flu symptoms”.
Transaction. It seeks to complete an action with the help of the search engine. The query is very directed to a specific objective such as “download yoga app” or “claim points online”.