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What is a podcast and why are you interested in having one?

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What is a podcast and why are you interested in having one?

As if it were a living organism in constant evolution and learning, the structure of blogs continually changes to adapt to the fashions and the needs of clients and readers , at a dizzying pace.list_altIndex of contents
What is a podcast?
What is the competitive advantage of the podcast?
Why should I have a podcast?
How can you implement the use of podcasts in your marketing strategy?Bonus track: our TOP 5 marketing podcasts in Spanish
If a relatively short time ago it was essential to insert an infographic on your blog to stay up-to-date, today the same thing happens with podcasts, a tool that is in the acceptance phase and that is making its way among the new formats preferred by the users.Those who are proficient in running free telephone number search canada and offering engaging content have thousands of followers, one of the main targets in this segment.What is a podcast?Technically, a podcast is a digital audio or video periodical that can be downloaded from the Internet .It is simply a customizable and downloadable radio program that can be mounted on a website or blog , even on popular platforms such as iTunes, Spotify, SoundCloud or Ivoox, among others. The availability of technological tools and the existence of these platforms to store and share content is favoring the diffusion and expansion of podcasts.Although years ago podcasts could be listened to through iTunes on iPods, today they are hosted directly on websites and other types of media.Do you like what you are reading? Subscribe to the blog!
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The podcast is normally directed by a presenter, different collaborators and interviewees, who, during a period of time, expose and develop a specific theme to form different episodes that run on that or several subjects.

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One of the most popular examples of a Spanish-speaking podcast, which covers topics related to the marketing sector, is The Success Academy , by Víctor Martín. Through a player hosted on the web, you can listen to the interviews that Víctor Martín conducts with different guests, in different episodes. Each episode contains reflections and comments on a specific general theme, so that small “capsules” of content are generated for the user.Although there may be similarities with the radio concept, the main difference between podcast and radio is Betting Email List in time . You can listen to them when you are interested or it is good for you to do so, regardless of the temporality. Currently, radio stations already have their own podcasts, a recent fact that allows you to listen to the different programs they offer even if it is not live.What is the competitive advantage of the podcast?
The podcast format is its main advantage. At a time when we consider that lack of time prevents us from performing according to what type of tasks, finding methods to streamline and easily digest content is a good solution.Texts require special effort and attention, and although videos, a very popular content format that enjoy great acceptance, require visual and auditory attention, the effort is less, since they do not have to read.The merger of the advantages of text and video ormats into one has been the keys to developing podcasts, since although listening attention is required, the content can be consumed anywhere and at any time , even performing other tasks simultaneously, since it is the format that interferes the least and is the best alternative to learn about new topics and expand knowledge.CTA – Hire HubSpot with InboundCycle
Why should I have a podcast?
The most important reasons to have a podcast and thus create more digestible content in a new way are the following:Becase they bring words to life . Texts can be colder and more impersonal, while podcasts break down these virtual barriers: they give you a voice and bring you closer to your blog readers or your business customers.Because it positions you as an expert . Personal branding and business branding are two fundamental disciplines to better position yourself and differentiate yourself from the competition. Having a podcast will propel you to the pinnacle of expertise faster and more effectively than other content formats.
Because it helps you network . Interview podcasts are popular, entertaining, and more dynamic than those conducted in text-only format. They will help you forge alliances and get new contacts, more efficiently and productively.
Because it doesn’t “get in the way . ” The podcast is a format that can be listened to at any time and at any time without interfering with other activities and tasks.
Because it is cheaper . Creating a podcast is more affordable than making content in any other format. It is only necessary to have the correct sound equipment and the basic command of an audio editing tool.
Because there is less competition . Just as there are countless blogs and YouTube channels, the same numbers of podcasts are not yet recorded, especially in Spain and Latin America. It is worth taking the opportunity.
Because it is fashionable . It is one of the trends that allows you to develop content with better results of visits in a much shorter time than in the case of blogs.
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How can you implement the use of podcasts in your marketing strategy?
Podcasts can be included in different ways to create special content, complement texts, make specific collaborations or to promote the Q&A format. We detail it below:

Create special content . It is possible to convert a prominent or especially relevant post into a podcast, so that we can have our most read articles in different formats, to reach another type of audience.
Complement texts . A podcast can be added to text content as supplemental information. In any case, it is essential to avoid repeating the same content written in the podcast.
Making specific collaborations will multiply the quality of the content we offer, especially if we have the point of view and experience of experts in the sector or a recognized KOL (Key Opinion Leader) on the subject we are dealing with.
Promote the Q&A (Questions and Answers) format so that users of our platform can send their questions through comments or RRSS and thus be able to develop them in a podcast.
Bonus track: our TOP 5 marketing podcasts in Spanish
Discover our selection of the 5 best marketing podcasts in Spanish:

The Success Academy | Victor Martin
Borja Girón’s podcast
Hello SEO
The Online Marketing Academy | Oscar Feito
Caviar Online: communication and digital marketing
Knowing what a podcast is, what are the advantages of its use and the implementation of this tool in marketing strategies can mark a before and after in the creation of content, as a perfect complement to inbound marketing strategies and thus obtain better results, conversions and visits for your business. You dare?

 

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