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What does a professional community manager do

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What does a professional community manager do

What functions does a professional community manager have? These are the 11 basic tasks. What does it do and what does it do it for?What will you find in this content?So what does a professional community manager do?
11 tasks of professional community managers
1. Ask what for
2. Consistent identity
3. Weekly calendar
4. Post scheduling
5. Response to comments
6. Monitoring conversations
7. Manage followers
8. Management of non-free tools
9. Manage contests …
10. Reports
11. Stay up to date
When social networks became an attractive medium for brand advertising, many wanted to specialize in their management; some thinking that being on social media simply meant posting content to Facebook, Twitter, and Instagram. However, as social hours continue to grow, Payroll Directors Email Lists have been able to see that if you really want to see results, you need much more than that … MUCH more.It seems incredible but MANY businesses have not realized that the role of a community manager can NOT fall into the hands of the owner’s nephew because he has many followers on Facebook; or in Toño, who is the one who brings us the part of the web and systems … or in NO OTHER SUBSPECIALIZED PROFILE.We will make it that easy: If you want results in social networks in a business, you need a professional … or you will lose money.So what does a professional community manager do?A professional community manager needs to be a marketer, a communication scientist or similar, with vast knowledge of web 2.0, some touches of psychology and sociology, in addition to possessing a constant learning dynamic.If you are a professional community manager and need to explain to your boss what you do, in addition to posting updates on Facebook, this list is for you; And the same, if you have a small business, and you plan to hire a person to manage the networks, these are some of the tasks that must be carried out … what a pro, not a junior, calls out.

Payroll Directors Email Lists

11 tasks of professional community managers
1. Ask what for
Before venturing to open a Betting Email List account on any social network and write posts as an addict, it is important to have a well-defined strategy in mind. A professional community manager needs to know what you want to achieve, it can be about increasing traffic to your website, increasing sales or making the brand known to new people.Once the objective has been defined, the professional community manager should use it as a guide to select the content step by step. Of course, for the strategy to be more precise it is important to have correctly defined the audience and to know it in depth; For this, it is convenient to use a content matrix that helps to define more clearly the mix of content that should be offered.content matrix
Content that entertains
Inspiring content
Content that educates
Content that convinces
2. Consistent identity
A professional community manager reviews all the channels of the brand and makes sure that the brand is consistent in each of them. Use the same version of branding, and see that the cover images clearly show the unique selling proposition of the business.It also uses images of the correct measurements to place on covers and avatars.You must also ensure that users find basic information about the brand in any of the networks where they can find it; It should integrate links to the main site, the location of the main points of sale and an alternative means of contact, such as an email.

3. Weekly calendar
Instead of posting the first thing that comes to mind, a community manager integrates structure to activities through a weekly posting plan . This helps the posts to be consistent and speak through the same voice; at the same time it facilitates the verification of each one of them to avoid spelling and grammatical errors.Some even recommend a monthly calendar; although during this time it is very likely that some topics will lose their validity; In any case, it should be remembered that this constitutes a guide that will have to be adjusted periodically.To keep this calendar accurately, you can turn to custom templates or digital tools like Trello , designed to help with project management.

 

4. Post scheduling
It is not always feasible to sit all day in front of the computer and post every so often on the different networks; especially if you are stuck in a meeting or out of the office. Having a whole team is often not an option; But it is a fact that social media management is a full-time job.Fortunately, a good community manager handles tools like Buffer and Hootsuite that can help schedule posts in advance to ensure that content is on your different platforms when it should; But do not trust yourself, remember that there is still a large part of the work done manually as it happens in real time.

 

5. Response to comments
Does your brand respond to all messages or comments from your followers within a reasonable period? Doing so strengthens the relationship between the brand and its consumers and helps to have a more engaged community. The response time expected by 70% of followers is less than 30 minutes. A good community manager knows it and won’t let it go.For him and for his team – if he has one – he has a sheet with sample responses to help everyone give the correct information and speak with the same voice. When the community manager cannot solve a problem, he requests contact information to channel it to the right person.

6. Monitoring conversations
Responding promptly to the comments that people send to your organization through social networks is not enough. You need to become an excellent spy; listen to the conversations your consumers have without you being present. How? A good community manager monitors keywords that relate to your brand, industry, and competitors, using tools like Google Alerts, TweetDeck, Twitter Advanced Search, Hootsuite, and Sprout Social.hootsuiteBecoming a great spy is useless if the information is not used in your favor. Look at this example from Telcel, which as a result of its monitoring was able to detect one of my tweets about a bad service experience with AT&T and sent me this response.

 

7. Manage followers
Keeping track of followers can be a difficult task. To facilitate this, good community managers create lists on Twitter for industry news, clients, influencers and opinion leaders or whatever best suits their needs. Then he adds them to Hootsuite to facilitate spying or social listening; in this way, they are aware of what is said in each one of them and find the opportunities they have to join the conversation faster.

8. Management of non-free tools
While creating a strong content strategy goes a long way to getting people to reach social media organically, advertising should also be considered to help us achieve your goal, especially if it’s related to brand visibility. To do this, a good community manager suggests a budget, defines the target audience well and monitors the ads regularly to optimize their performance.Not everything is in investing more; The results obtained also depend on the quality of the ads, the value that the user finds in them and the precision with which you have defined the target audience.

 

9. Manage contests …
Ask yourself if the contests are suitable for your brand and audience, is it participatory, or does it not like interacting too much? Is your page focused on too serious content?Contests and giveaways tend to be very popular on social media and can help increase engagement levels, increase followers, and even build your email database. A good community manager directs them to a suitable audience and reviews the guidelines carefully before publishing; it also ensures that the instructions and conditions are clear.One of the most popular failures in this regard was the contest launched by Saba a Women’s Day, in which they invited their consumers to take a creative photo with their product. The most creative photo in the opinion of the staff would be the winner. This certainly resulted in various unpleasant comments on social media, due to the intimate nature of the product, but it also violated Facebook rules and put the fanpage at risk of suspension.

 

10. Reports
Making monthly reports and checking that the strategy is on the right track also involves the community manager; a good one is not satisfied with checking the likes and shares of some publications; Analyze what the audience is most interested in, which posts bring the most traffic to the website, and which language is most attractive. It also takes all this information and turns it into opportunities for improvement. Any social strategy is dynamic and can adjust to changing times and audiences; nothing is final.

11. Stay up to date
That same dynamism is what forces social media managers to keep up to date on the latest news, not only in terms of content and trends, but also in new tools, algorithm changes, best practices and a long etcetera. A good community manager does not stagnate with what he knows, he learns daily, reads news and updates as well as requests training to be able to continue managing networks at the first level.
As you will see if you are a community manager, you can already talk with your coordinator so that he does not think that you spend it watching memes on Facebook, and if you have a small business, perhaps this will help you understand that what you need is not an apprentice, but a professional. Do you have any comments or experiences? Share it with us below, on the Facebook page or better yet, subscribe to the content so we can stay in touch. We love hearing from you.

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