Web usability and UX, two of the terms that are charging the most value today.
The web usability is studied design a website with the aim to improve and facilitate user navigation by it. These are closely related elements that in a certain way come into contact at a certain point.
The user experience or UX is related to the point where the user is and the web page itself, giving rise to a series of favorable or unfavorable perceptions and ideas about said Kazakhstan Phone Number List .
The fight for traffic
Since the Internet began to be used as a means of buying and selling products and services, competition has grown disproportionately. Companies compete day after day to attract a large number of users to their web pages through different recruitment strategies, SEO, SEM, email marketing, social networks, etc.
Once the battle for said traffic is won, that is, when we finally get a large number of users to enter our website, we seek to achieve the next goal, conversion. Conversions, usually sales or leads, can be easily tracked through Betting Email List Analytics tags or events. These events allow us to know when a user has carried out an action of value to the company.
Google Analytics is, in fact, the best free tool that we can use to measure the degree of satisfaction or UX of the visitors of our page. By choosing the right KPI’s we can easily see what factors we should work on to increase conversions.
Below we summarize a series of elements considered key to direct users towards the achievement of objectives, making it as easy as possible to navigate our website.
1. Web search engine. The vast majority of the web pages that we visit today have a search engine that, in theory, makes it easier for users to navigate. With Google Analytics we can analyze the quality of our search system in: Behavior / Searches on the site / Overview
The analysis that we find on this page will not only tell us what users are looking for in our search engine. From it we can draw more conclusions such as, what searches do they do for which they do not find results, percentage of users who leave the page after the search, number of clicks after the search, etc.
We must bear in mind that if a user comes to our website, perhaps even at a certain cost through Adwords, and does not find what they are looking for, they will go back and continue searching on Google. Facilitating your navigation must therefore be a priority for us.
Through the analysis of searches on the site, we can also discover what products users have tried to find on the web that we may not sell and could include in our offer.
2. Registration forms. Forms are another key element if the conversion we want to achieve is in the form of a registration or lead. In addition, in many cases the users who register is to later make a purchase. A poorly crafted registration questionnaire can be an easy way to lose those hard-to-catch users. The questionnaires should be carried out taking into account a number of key elements:
A B2C registration questionnaire should not have more than 4 fields to fill out. You should never ask anything that is not strictly necessary for said registration. B2B registration questionnaires are usually longer, thus reducing the number of times we ask our target companies for information and denoting seriousness.
Short and easy-to-understand sentences should be written
When asking for age, if necessary, the format dd / mm / yyyy will be required, in this way it is easy to keep the file of said user updated.
If you want to send commercial communications, you must let the user know that this will be the case or ask for their consent.
You can also see through Google Analytics the number of users who come to the questionnaire and the percentage of them who fill it out.
3. E-commerce conversions. They are the conversions to sales that occur within our website. This section should be regularly visited in Conversions / Electronic Commerce
From the conversion analysis we can discover which are the most attractive products for our users. Once we know these products we can place them prominently in the Home or next to other products as suggestions.
4. Conversion funnel, this funnel is ideal to discover at what exact moment of the purchase process we are losing our users. It can be due to the malfunction of the page at a certain moment, to requesting data in a form that users are not willing to give us, to the lack of accelerators or calls to action, etc.
It can be analyzed in: Conversions / Goals / Funnel Chart
In summary, and as you have seen, one of the great advantages of the digital world is the ease we have for measuring data. A little more complicated is the extraction of conclusions and hypotheses as well as the implementation of modifications. In any case, I hope that these KPIs help you optimize your conversion rates by acting directly to improve the UX.