The search segment is developing in a meteoric way thanks to voice search, the voice search.A search system that goes beyond applications on smart phones, due to the progress and improvement of personal assistants and the internet of things. Therefore, we can consider that voice search is one of the most relevant trends of 2019 . I’ll tell you more about her!list_altIndex of contents
Relevant facts about voice search
Voice search characteristics and SEO impact
Next Steps of Voice Search
According to the tech giant Google, “20% of mobile queries are voice searches. One fifth of people with mobile phones talk to their devices instead of typing. “And the trend does not remain solely in these data. We available cell phone numbers canada how voice search is developing in other areas of interest, what impact it will have at the SEO level and what will be the journey and the next steps of this search system in full swing.Relevant facts about voice search
Without a doubt, it is easier and more comfortable to speak than to write, especially for users of mobile devices such as smartphones or tablets , who in most cases are doing other activities simultaneously.In general, we can write an average of 40 words per minute, while through speech we can exceed 150. This considerable increase is already evident in conversations made through WhatsApp. The use of voice memos are replacing written messages; When it comes to explaining something longer, we prefer to express ourselves in a spoken way. You too?
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I explain some of the most relevant data about voice search, in figures and percentages:As forecast for 2020, 50% of searches will be done through speech or images, according to Comscore , so voice SEO needs to be properly developed.
Cortana, the virtual assistant created by Microsoft, has more than 133 million monthly users.
According to Betting Email List , “in 2020, about 30% of searches will be done without a screen .”
Also in 2020, “we estimate there will be 21.4 million smart speakers in the US,” as Activate predicts .
app-ticbeat-lab search by voiceTICbeatBased on all these data, it can be affirmed that voice search is in full expansion phase, and not only thanks to the use of smartphones, tablets and computers, since virtual home assistants or smart speakers will play a fundamental role . Although, for now, the impact of this trend is more evident in Anglo-Saxon countries, it is also beginning to gain special relevance in Spain. It’s just a matter of time!Home virtual assistants
Virtual assistants like Siri, the most popular and humanized, created in 2011 by Apple; Cortana, Microsoft’s smart assistant; Google Now or Bixby, the most recent, developed by Samsung, are only the first step in the segment of virtual assistants.Digital assistants for home use, such as Amazon Echo or Google Home, have arrived to make life easier and more comfortable for users in their own homes.Both play a key role in the transformation of search engine marketing and SEO methodology, which will have to adapt to this new paradigm to address the special characteristics of voice search.Do you like what you are reading? Subscribe
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Voice search characteristics and SEO impact
One of the most important differences between voice search and conventional search is that the user wants to solve specific questions or doubts . They are carried out as they would be posed to a person, so different factors intervene such as intonation, semantic richness, grammatical construction and the local nature of the search.These elements are essential to develop the adaptability of SEO at the voice search level, so that it is possible to adjust the way in which we generate online content. We analyze each circumstance particularly:
Intonation. The voice search implicitly involves the intonation of the user, a fact that clearly marks the difference compared to the written search. The intervention of artificial intelligence will be essential in the near future so that the devices can interpret the intention and the mood, analyzing the intonation that, by default, accompanies the voice.Semantic richness. Semantics takes on a special role in voice search, since in written searches we use a telegraphic language, without taking into account prepositions, articles, conjunctions, etc.
Long tails, more complete and complex grammar constructions. By using more natural semantics and language, in voice search the number of words we use increases.
Local strategy. This type of search is carried out mainly to obtain answers to day-to-day questions, therefore, geolocation will be essential for its correct development.
app-own resourceFactors such as the correct application of specific semantics for voice search and the use of structured data will allow the creation of effective voice SEO. Therefore, working with related keywords and long tails will be possible to properly position our content. In addition, it will be necessary to give greater importance to the speed of the web and its optimization .What is Google Hummingbird?
Due to the factors related especially to the type of language mentioned above, it has been necessary to create a specific algorithm that is faster, more precise and efficient to adapt to the evolution of voice search, known as Google Hummingbird.The new voice search format allows us to ask virtual assistants questions in a more natural way as “good restaurants to eat in Barcelona”, instead of the “good restaurant Barcelona” that we used until now.
This progress requires that search systems understand what we are looking for, in essence, more complex questions carried out with the use of voice. From this need arises Google Hummingbird.Next Steps of Voice Search
It is considered that in the next five years there could be a significant growth in devices with a voice assistant .Large companies specializing in technological development ae investing to carry out these types of tools that facilitate people’s daily lives.As Juniper Research , a British technology research company indicates , the commercialization of this technology will reach 80,000 million a year in 2023.
The evolution of Smart TVs and the new training of Smart Home Devices will address more serious daily tasks such as security in the home, the control of the lights and the temperature, among other applications, that will satisfy the vital and daily needs of the users.In addition, the use of voice search will be applicable in ecommerce businesses , a trend that allows buying even by voice, a utility that is still in the gestational phase, since only 2% of users who own devices with Alexa have bought something via voice search sometime in the year, as Forbes explains . In this same study it is clarified that, despite the low impact of purchase through voice search, “39% of consumers say that they trust the recommendations of ‘personalized’ products of their smart speakers.”
Adapting the systems and sales methodology of e-commerce companies will be essential for this option to achieve the planned goals, whose growth to a mass market will exceed 40,000 million dollars in the US and the United Kingdom in 2020.
Voice search is here to stay and transform our daily and professional lives thanks to the use of new technologies in a more efficient and faster way. Will it meet our expectations?