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Visual search: an essential tool for e-commerce.

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Visual search: an essential tool for e-commerce.

oday it is almost impossible for a company not to be present on the web and not to have an e-commerce. We can even say that if you are not on the Internet you do not exist.

E-commerce has revolutionized the Chile Phone Number List and the way to buy. Not only does it facilitate the buying and selling process, but it also allows us to purchase any product from anywhere on the planet. On the one hand, online commerce has triggered the income of many companies as they can reach a greater number of potential customers. On the other hand, due to the benefits obtained, it has also caused an increase in the number of online businesses, making it increasingly difficult to differentiate in a highly competitive market. Only the most creative companies will be able to succeed and sustain themselves in the long term.

One of the most relevant trends of the year 2019 is the visual search or virtual search. This tool presents a great opportunity, it is changing the way in which people interact with e-commerce and social networks.

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Thanks to this tool, consumers can easily find what they are looking for in a catalog full of thousands of products. For this, you only need the smartphone camera to take a picture of the product you want. When the photograph is taken, these search engines identify the object’s colors, shape, and size and look for related images. Once the photographed item has been identified and located, the possibility of purchasing it is offered .

In general, we usually describe the product we want, but if it is not detailed enough, the e-commerce search system will give us a possibly irrelevant result. It is much easier to upload a photograph of the product you want than to describe it in words. Thus, in addition, the user experience is improved in the case of e-commerce. The companies that Betting Email List this tool in their e-commerce will be able to offer much more specific results and related to the wishes of the consumer. In this way, the buying process is much easier and simpler.

For example, if you love the shirt that a person wears on the street or that you saw on a social network, all you need to do is take a photograph and upload it on the retailer’s website where you will find exactly the same shirts.

The e-commerce managers of many companies have decided to invest in visual search to increase sales and achieve a higher degree of satisfaction for their customers. Among them we find Google, Bing, Pinterest, ASOS and Ebay.

As we can see, visual search is a great opportunity for companies. It is a growing trend, so it is important that companies know how to take advantage of it and take advantage of it. Visual search can be considered a competitive advantage and a differentiator to stand out from competitors and succeed in this highly competitive market .

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