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Video metrics on social networks. Complete guide.

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Video metrics on social networks. Complete guide.

Today everyone makes videos but … how to measure their success on social networks. Here is a complete guide with all the metrics.What will you find in this content?How do you know if your videos are doing well on social media?The most important metrics for social media videos
1. Video on Facebook
2. Facebook live
3. Video on Twitter
4. Instagram video
5. Instagram Stories
6. Instagram Live
7. Snapchat Stories
8. Periscope
9. YouTube
The average person keeps only 10% of what he hears, but 80% of what he sees. Simply put, we are visual learners. That’s just one of the reasons why videos are so important ; To ensure that viewers retain your message, it is not enough to record a capsule, you need graphics, text and insights in the videos when editing.How do you know if your videos are doing well on social media?Measuring the success of videos is a difficult task. Especially if almost every platform has a different range of features and metrics. For example, some platforms count a three second video view, others count a view as soon as a video is opened. Some platforms automatically play videos, others don’t. Some channels have 60-second limits for video and others are unlimited.Keep videos shortResearch shows that shorter videos get more engagement than longer videos. The average 30 second video is 85% viewed, while the average 2 minute video is only 50% viewed.Be concise, and get to the point. Try to say the most important thing in as few words as possible.If the message is more complex, take the time to explain it, but keep in mind that half of the audience will not make it to the end of the video.83% of VP Engineering Email Lists surveyed in the report on the status of social networks that would create Buffer told you more video content in 2017.What type of content would you create more if there were no obstacles like time, resources, budget?What kind of content would you create if there were no obstaclesWhat’s stopping you from creating more videos?What prevents you from creating more videosThe most important metrics for social media videos According to Buffer , these are the specifications and metrics currently available for different videos onvarious platforms:

Chief and VP of Engineering Email Lists

1. Video on Facebook
Videos are the content that works best at the moment on the platform.Video view: 3 seconds or more.Specifications:What counts as a view? Three seconds or more. (Yes, it’s depressing … so don’t get excited if you see 500 views in your video)Automatic plays? Yes. (Even worse because the views won’ Betting Email List even be intentional all of them)Auto-loops? Yes (videos that are 30 seconds or shorter will continue to loop for approximately 90 seconds).Default audio state: muted.Maximum length : 120 minutes or 4 GB file size (360 videos are limited to a maximum length of 10 minutes and a maximum size of 1.75 GB).Possibility of embedding them in an external platform? Yes.Dashboard analytics for videos? Yes.Available metrics:Minutes viewedUnique viewersVideo views

10 second viewsAverage time to watch the videos
Audience and engagement (people reached, engagement with the publication, main audience and mainlocation)Facebook also provides a bunch of other metrics for video posts, such as reactions, comments, shares, and clicks on the post, in the “Post” part Where to find the metrics:

1. Overview and main videosTo see the overall performance of your videos, go to your Facebook page and select “Videos” in the left column.

2. Individual VideosTo see the performance of individual videos, go to your Facebook page and select “Posts” in the right column.For the level of engagement , there are four options:Clicks on the post / Reactions , Comments and SharesReactions / Comments / SharesHide post, Hide all posts, Report as spam, Give unlike pageEngagement rateOne of the brands that takes advantage of native videos on Facebook is Tasty by BuzzFeed.

2. Facebook liveVideo view: 3 seconds or more.Since Facebook’s algorithm favors live videos, these types of videos tend to appear higher in the News Feed when they are live than when they are no longer live.The only difference between a traditional video and live video is that when the video is live, there is a red “LIVE” button and a live viewer count in the upper left corner.Specifications:What counts as a view? Three seconds or more.Automatic plays? Yes.Auto-loops? Yes.Default audio state: muted.Maximum length: 240 minutes.Possibility of embedding them in an external platform? Yes. (Only after the live video is finished).Available metrics:Maximum live viewersMinutes viewedUnique viewersVideo views10 second viewsAverage time to watch the videoAudience and engagement (People reached, Engagement with the publication, Main audience and Main location)Facebook also provides a bunch of other metrics for video posts, such as reactions, comments, shares, and clicks on the post, in the “Post” part.We
areexperimenting with Facebook Live on Tuesdays at 11:00 answering questions from the audience.To create better live videos on Facebook, check out this note .

3. Video on Twitter
Video view: 3 seconds or more.Videos are 6 times more likely to be retweeted than photos and 3 times more likely than gifs .Specifications:What counts as a view? Three seconds or more.Automatic plays? Yes.Auto-loops? Yes (Videos that are 6.5 seconds or shorter automatically loop.)Default audio state: muted.Maximum length: 140 seconds.Possibility of embedding them in an external platform? Yes.Analytics dashboard for videos? Yes (in beta).Available metrics :ImpressionsViewsEngagement (for example, likes, expanded details, etc.)Video viewsCompletion rate (that is, the total number of views completed divided by the total number of starting views of the video)GoPro makes the most of videos on Twitter

4. Instagram video
Video view: 3 seconds or more.NewsWhip found that while photos get more likes than videos , videos generate more comments than photos.Specifications:What counts as a view? Three seconds or more (does not include embedded post views, desktop views, or video loops).Automatic plays? Yes.Auto-loops? Yes.Default audio state: muted.Maximum length: 60 seconds.Possibility of embedding them in an external platform? Yes.Analytics dashboard for videos ? No.Available metrics:ViewsLikesIf you use a business profile on Instagram, you will also get the following metrics:ImpressionsScopeEngagement
Nest is one of the brands that takes advantage of videos on Instagram.Likewise, Nasa uses videos a lot on Instagram.

5. Instagram Stories
Video view: On opening.More than 150 million people use Instagram stories every day.Specifications:
What counts as a view? When opening the story.Automatic plays? Yes (between stories).Auto-loops? No.
Default audio state: muted.Maximum length: 10 seconds.Possibility of embedding them in an external platform? No.Analytics dashboard for videos? Yes (for business profiles).Available metrics:
Views (and who saw it)If you use a business profile on Instagram , you will also get the following metrics:Impressions Scope Engagement

6. Instagram Live
Following Facebook, Instagram has also released live videos last November.Unlike Facebook Live or Periscope, Instagram live videos cannot be viewed or saved after the live broadcast is over. Therefore, Instagram sends a notification to your followers every time you broadcast a video live.Specifications:
What counts as a view? Once someone joins the broadcast. Automatic plays? No.Auto-loops? No.Default audio state: muted.Maximum length: 60 minutes.Possibility of embedding them in an external platform? No.Analytics dashboard for videos? No.Available metrics:Live viewers anytimeViewersWhere to find the metrics:The number of live viewers is displayed in the upper left corner of the screen when going live:
When your live video ends, Instagram will tell you the number of viewers who have seen part of your live video.These metrics are not available after the live video is finished. It is a good idea to take screenshots first.Live videos on Instagram disappear when done.

7. Snapchat Stories
Video view: On opening.More than 10 billion stories are viewed on Snapchat every day.Specifications:What counts as a view? When opening the snapAutomatic plays? Yes (between snaps of a story).Auto-loops? No.Default audio state: On.Maximum length: 10 seconds.Possibility of embedding them in an external platform? No. (But there is an application called Peek app and it allows you to do it).Analytics dashboard for videos? No.Available metrics:Views (and who saw the snap)
Screenshots (and who took a screenshot of the snap)Open rateStory completion fees

8. PeriscopeVideo viewer is someone who clicks play, joins the broadcast, or watches at least 3 seconds of an automatically played videoSpecifications:What counts as a spectator? Someone who joins a full screen or watches at least three seconds of an autoplay video. Replay players are also considered viewers. (Periscope counts (individual, unique) viewers, rather than views.Automatic plays? Yes for live broadcasts on the Twitter feed (Replays do not play automatically).Auto-loops? No.Default audio state: muted.Maximum length: No time limit.Possibility of embedding them in an external platform? The tweet for the Periscope can be embedded outside of Twitter.¿ Analytics dashboard for video? No.Available metrics:
Live viewersReplay viewersTime watched (Total, per viewer and per minute of broadcast)DurationComments received

9. YouTube
Video view: Determined by an algorithm.400 hours of videos are uploaded to YouTube every minute. People watch hundreds of millions of hours on YouTube and generate billions of views daily.Specifications:What counts as a view? An algorithm is used to determine if a view is genuine.Automatic plays? Yes (After ending a video, a suggested video will play automatically.)Auto-loops? No.Default audio state: On.Maximum length: 15 minutes (If it is a verified channel, files of size up to 128 GB can be uploaded.)Embeddable outdoor platform? Yes.
¿ Analytics dashboard for video? Yes.
Available metrics:
View timeViews
Average view duration
Likes and dislikes
Comments
Shares
Videos in Playlists
Subscribers
Audience
Retention
Demographics (age, sex, and geography)
Traffic sources
Playback locations
Where to find the metrics:
All metrics can be found in the analytics section of YouTube Creator Studio.
These are the metrics available for videos on different platforms at the moment.
What platform works best for you? What metric do you consider the most important?

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