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TOP 5 May – our selection of articles on marketing and sales

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TOP 5 May – our selection of articles on marketing and sales

Do you want to know how our habits as consumers and digital users have changed as a result of the pandemic? Would you like to know how to measure the Share of Voice of your company or brand? So I have good news: this TOP5 will give you the answers you are looking for.So I am not how to buy a mobile number you anymore, enjoy reading our selection!list_altIndex of contents
1. What is Share of Voice (SOV) and how to measure it in your different broadcast channels
2. Augmented reality gets a boost thanks to the push caused by the pandemic3. Subdomain vs. subdirectory, is one better than the other for SEO?4. Create a sales manual that empowers your team (with examples)
5. Establishing behaviors: what search trends indicate about changes in consumer habits
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1. What is Share of Voice (SOV) and how to measure it in your different broadcast channels
Have you ever heard of the Share of Voice ? It is a metric that you may not hear about on a daily basis, but if you have an online presence it will be essential to know and measure it to understand the impact of your brand on social networks, in paid campaigns and in organic reach.

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In fact, it is a KPI that identifies the level of participation that a brand or company has in the market compared to its competitors in that same market. If the Share of Voice is high, then your brand has a lot of visibility in your sector, while, if it is low, surely customers do not know you well and other brands are gaining popularity.I recommend this Betting Email List by Oinkmygod to delve into how to calculate it, both in organic search and in social networks and Google Ads.Share-of-Voice-formula2. Augmented reality gets a boost thanks to the push caused by the pandemic
The pandemic has changed some aspects of our daily lives and has led to many changes in our habits as consumers. Specifically, we have become less reluctant towards the world of online shopping, which has pushed businesses and brands to work on their digital presence .Among other things, to provide experiences that are as tangible as possible also in the digital world, trends such as augmented reality have been gaining more and more strength, as you can see in this Direct Marketing article . The data shows it:Brands using augmented reality have 94% higher conversion rates.Global investment in this technology could reach $ 72.8 billion in the next three years (compared to $ 12 billion in 2020).
The three most important contexts in which the consumer uses augmented reality are gaming (55%), entertainment (52%) and shopping (41%) .3. Subdomain vs. subdirectory, is one better than the other for SEO?
It is the question that always comes back when creating a web page, and those who are dedicated to SEO have an open debate about it.

First of all, let’s remember what one is and what is the other: a subdomain is to the left of the root domain (subdomain.domain.com), while a subdirectory is to the right of the root domain (domain.com/subdirectory).Although Google has repeatedly specified that either of the two is fine, the debate and the question remain open. To delve into the arguments for one or the other, you can check out this Ahrefs article , which also shows real case studies.4. Create a sales manual that empowers your te (with examples)A sales manual is a fundamental tool to boost the growth of any company, but it is important to create it based on the needs and characteristics of each one of them, since it is the instrument for a sales team to know in depth the products and services offered to the market.Some advantages of working a sales manual?Improve processes and make them more efficient
Have a record of good practices
Avoid misunderstandings thanks to a standardized process
To deepen this topic, this HubSpot article is very comprehensive and shows examples of actual company sales manuals.

5. Establishing behavio

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