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TOP 5 April – our selection of articles on marketing and sales


TOP 5 April – our selection of articles on marketing and sales

Are you curious to discover what we have prepared for you in this TOP5? I hope so, because this month we bring a compilation of articles that move a bit away from pure digital Iceland Phone Number List (although there is always a space to talk a little about SEO).We hope you find it interesting. Enjoy the reading!list_altIndex of contents1. The paradox of choice: better more options or fewer?
2. SEO and AMP. AMP and SEO. Frequent questions
3. Active listening and dynamic design in the preparation of a newsletter
4.What is Site Health and why should you use it?
4. Guide to interview users. Edition 2021
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1. The paradox of choice: better more options or fewer?
In a society in which abundance, impatience and infinite options reign, and in which we have everything within reach of a click, it is interesting as professionals in the world of marketing to stop and think: what if this context were more good harmful than positive?

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In this article , Paco Lorente brings us Berry Schwartz’s explanation of the paradox of choice. According to this theory “it is both positive to have a wide range of options available for the person to choose as negative if this variety is too wide”.As people, not only as clients or users, we usually make decisions guided by several factors, among which is the fact of making the best expected decision investing the least possible energy expenditure.This definition leads us to an important reflection that we have to consider, and that is that having a more extensive Betting Email List of possibilities does not have to be synonymous with being the best option for the client .2. SEO and AMP. AMP and SEO. Frequent questionsSince the move to mobile first , questions about how web pages should be optimized to adapt have skyrocketed. One of the topics that usually generates more doubts and confusion is the AMP. Does having it activated on our websites really help SEO? Or maybe it’s the other way around and it may be hurting us?To shed light on the matter, we have found this article by SEOCOMagency very interesting , which collects the most frequently asked questions about ho AMP and SEO are related. Some examples:Is it true that with AMP a website gains more visibility?Is it true that AMP and Google Analytics are not compatible?Does Google steal your organic traffic if you use AMP?
3. Active listening and dynamic design in the preparation of a newsletterIn recent years, we have realized the importance of moving from putting our product or service at the center to putting the user at the center and listening to their needs.

How can it be put into practice in email marketing? This is the focus of this Comma Agency article , which explains how the use of A / B test allows sending much more relevant shipments and with a greater probability of success, since the response of users is analyzed and measured.The tests are not only at the copy level, but also at the design and layout level , since, receiving so many emails every day, we know how important it is to be able to capture attention not only through the reading, but also through visual impact.4.What is Site Health and why should you use it?
In this TOP5 of April we have decided to include another article on SEO: have you heard of Site Health ? It really is a metric of the SEMrush tool, but we believe that it is important that you know it to be able to check that everything is in order on your website.What it takes into account are the problems ( errors, warnings and notices ) present on the web and how dangerous they are for the proper functioning of the site. If you don’t have SEMrush, you can check these parameters in Google Search Console.If you are interested in delving into this topic, I recommend that you do not miss reading this SEMrush article .site health4. Guide to interview users. Edition 2021In product or experience design, having user feedback is essential to be able to include improvements in development and consider blind spots that perhaps were not contemplated at the beginning.To detect them, a very useful research tool is usually used in UX: user interviews . With these interviews, it is possible to obtain or contrast information from users, or even validate business hypotheses. A key point to get the most out of it is to be clear about the objective you want to achieve with the interview.In this TorresBuriel article you will be able to know in detail all the steps to carry out user interviews and obtain relevant insights for your business.And so far the TOP5 of the month of April. Have you already read this news? Do you want to share with the community any news that has caught your attention this month? Do not hesitate to do it in the section dedicated to comments, we read you!

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