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Toni Martí: “Marketing: Do we organize functions or distribute titles?”


Toni Martí: “Marketing: Do we organize functions or distribute titles?”

The Marketing Association of Spain presented last February, a list with the 10 best marketing posts . The first position on the list is a blog post by our professor Toni Martí Barberá with the title “ Marketing: Do we organize functions or do we distribute titles? ”
photo2In the post, Toni reflects on the evolution of the Marketing area and the need to place the client at the center of the business model. The Media Directors Email Lists world is providing the necessary tools to know the consumer , but we need to overcome essential organizational and training barriers to exploit and optimize them. Professor Martí launches the following challenge: “How should the Marketing Director organize his own area to overcome all these barriers?”

Media Directors Managers Email Lists

During his presentation, he relies on setting the strategy and business objectives for the definition of Betting Email List acquisition and loyalty plans . Next, it explains the five organizational capacities (grouping of functions) that must be executed in a coordinated way for the optimal development of said recruitment and loyalty plans. All this is perfectly exposed and interrelated in a conceptual map that facilitates the understanding of its explanation. Without a doubt, a great dose of knowledge and functionality that we recommend, and for which we thank and congratulate our professor Toni Martí. To read the full post, you can access here .You can also take a look at the teacher’s latest contribution to our blog: ” From data to useful knowledge “

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