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The importance of storytelling in your digital marketing strategy

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The importance of storytelling in your digital marketing strategy

Humans have been telling stories for thousands of years. Storytelling is possibly one of the most powerful forms of communication that exists. Even in today’s digital age, in which companies’ marketing strategies are dominated by data capture and technological development, knowing how to tell stories remains a fundamental pillar. We call this storytelling . But what exactly is it and why should we use it?

The storytelling is not an art, it is a strategy
Storytelling is a strategy that consists of creating a story around a Italy Phone Number List that allows us to generate an emotional bond with our audience and transmit, in turn, the values ​​of that brand. Most companies focus on talking about the benefits of their products or the added value of their services. But this technique only works when someone is already considering becoming a potential customer. To really attract the attention of it, we need to build human stories with which the user can connect and empathize, that arouse curiosity and can even lead to influence in some way.

The benefits of doing a good storytelling are several. First, human stories help build trust around a brand and make it memorable . The stories are built around a specific theme and characters and are based on a natural sequence or order of events. These “ingredients” necessary to create a narrative “humanize” the brand and help the user to connect and remember it, also improving its reputation . Likewise, a good story can enhance engagmentof the user with the brand, especially at a time when social networks have turned the target audience into a very powerful speaker. If we can attract their attention, we will play with the possibility that they share our stories on networks and reach, potentially, thousands of people.

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How to create an effective storytelling ?
Define your audience

This is a key point. As in any marketing strategy, we must start by knowing who we are targeting. Defining and knowing our audience will allow us to define and outline stories with which it can identify.

Define your goals

Do you want your stories to entertain, reflect, educate or arouse curiosity? Do you want to enhance your Betting Email List, communicate a change in positioning, provide your website with content? Before developing your storyline, you must define what the objective of the storytelling is and what effect you want to generate on your client.

Build a storyline

With the audience and the clear objectives, you can now build the storyline that responds to those objectives. Remember that, as in any story, there is a beginning, a middle and an end, as well as a conflict to resolve to create tension and a lot of emotion!

The message must be clear and memorable

We must build concrete and concise messages. Make it clear to the consumer what you want them to remember.

A picture is worth a thousand words

Stories are not only told through written language, and even less so in the digital age. Videos, photographs, illustrations or any visual format are excellent ways to convey a message and create storytelling .

Transmedia storytelling or how to capture a story on your channels
Transmedia storytelling is an increasingly recurring narrative technique or strategy in digital marketing. It consists of telling a story through different pieces of multi-format content that, in turn, will be published on various channels. Each piece and channel contributes to creating a complete experience for the user, to impact them in a more powerful way and to generate more engagement . There are three key points to remember when creating your transmedia storytelling:

The different pieces of content must revolve around the same global story, that is, they must intertwine and be in tune with each other.
Don’t duplicate content! The pieces made for social networks should not be a replica of what is told on a blog or the web. Each piece is unique.
These unique pieces must be able to be understood by themselves. The user does not have to access all of them in order to understand the central story. All are understandable and contribute to creating a narrative environment through which the story of the brand is told. Some people compare transmedia storytelling to telling a story in episodes. Each episode has a life of its own, but at the same time they are part of a whole.
All in all, in a hyper-connected and hyper-competitive world where companies struggle to gain a foothold and attract customer attention, creating good storytelling around your brand can help you make a difference.

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