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The 10 most used social media marketing metrics

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The 10 most used social media marketing metrics

What are the main social media Jordan Phone Number List metrics

What will you find in this content?Here are the main social media marketing metrics, based on goals:
1 Awareness or brand awareness: followers, impressions, mentions
2 Engagement: comments, reactions, actions, clicks
3 Sales: conversions, purchases, income
Social media marketing is about connecting brands or organizations with their audience, joining the conversation and sharing content that keeps them engaged ( engagement ). How to measure this? What would be the main social media marketing metrics ? Sales, likes, followers?

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Before listing them, a basic point should be understood:If each post is about products, and you only want to sell, sell, sell, the audience will get tired, annoyed and simply stop following us. If none of the posts try to sell, you will miss out on giving your audience the products they want and increasing revenue through the sales that naturally follow.Without being a rule, a 4 to 1 mix is ​​healthy. 4 looking to connect, 1 looking to sell; and this is because the networks are social, not commercial networks.Unlike other Betting Email List channels, social media makes it incredibly easy to measure our success ALWAYS AND WHEN THERE ARE goals.Here are the main social media marketing metrics, based on goals:
1 Awareness or brand awareness: followers, impressions, mentions
Followers – The number of people who have liked your page, subscribed to your channel, or have chosen to receive updates from you.Impressions / Views: The number of views your content has received.Mentions: the number of comments and posts made by other people who mention your brand.
This is a good example. The video has more than 275 thousand views! The brand curates architectural content.

2 Engagement: comments, reactions, actions, clicks
Comments: the number of comments made on your posts
Reactions: Include likes, likes or other reaction buttons that are clicked on your posts
Shares or shares: the number of times people have shared your post with other people.
Clicks – The number of times someone has clicked on your post.
Check out the amount of reactions and comments on this post. From an engagement point of view, these are extraordinary results.

3 Sales: conversions, purchases, income
Conversions: the number of times a customer completes a desired action on your site (it can be filling out a form, downloading an e-book, making an appointment, etc.)
Purchase: the number of times a customer gives money for your product
Income: the amount of money you receive for your products or services, not including tax
Yuya’s product account is a good example. It even has the shopping function on Instagram activated .Of course, these are the top 10 social media marketing metrics in a general context, but depending on whether there are very specific objectives, there could be other more particular ones. If you want to keep up to date with articles like this one, which explain in detail how to create and communicate brands that inspire your audiences and develop better connections and conversions, you can receive the content delivered to your email door And if you need content creation services , training in digital marketing or reputation marketing , or advice for your business, give us a shout. We love hearing from you.

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