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The 10 Most Popular Inbound Articles of 2019

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The 10 Most Popular Inbound Articles of 2019

2019 is coming to an end and it is time to look back and analyze what this year has left us to continue growing in 2020. Doing this retrospective we have come across these 10 articles: the 10 most read posts this year on our blog . We are delighted to share them with you! list_altIndex of contents
1. What is a podcast and why are you interested in having one?
2. B2B Marketing: what is the best strategy?
3. Customer journey: what it is and how to define it in your strategy
4. Goodbye to the cell phone numbers for sale and sales funnel. The flywheel is here
5. The best marketing events in 2019
6. Health marketing strategies: why apply inbound marketing?
7. WhatsApp Marketing: How to develp a powerful campaign today?
8. Consumer analysis: how to really know your buyer persona
9. New technologies applied to marketing campaigns
10. How to make a story on Instagram that generates interaction with your followers
1. What is a podcast and why are you interested in having one?
The podcasts are the true protagonists 2019. It is therefore no wonder that this article Maria Toledo , inbound marketing specialist InboundCycle, occupy the No. 1 ranking our most popular posts of the year.In it you can find answers to questions such as what is a podcast, why it can be a competitive advantage or how to implement these tools in your marketing strategy .

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2. B2B Marketing: what is the best strategy?
The B2B marketing has certain differences with B2C marketing and it is important to take them into account when implementing the strategy. On the one hand, the relationship between companies has changed a lot in recent years and, on the other, it must be taken into account that some very powerful actions can be carried out when it comes to a company-company relationship .Alice Didier, inbound marketing consultant at InboundCycle, gives you more details about it in this article .Start reading the post
3. Customer journey: what it is and how to define it in your strategy
From the moment a person discovers that they have a need until they finally make the purchase that covers it, they go on a “journey” through different stages in relation to the brand . This trip would be the customer journey .Oriol Bel, InboundCycle Marketing Director, tells you in this post what the customer journey is, what the phases of the journey are, and how it can be defined and fit into the marketing strategy .Start reading the post
4. Goodbye to the marketing and sales funnel. The flywheel is here
Does the name “ flywheel ” sound familiar to you ? It is very likely that yes. If something has made 2019 clear to us, it is that the tendency to put the customer at the center of the sales and marketing strategy is more than a reality.The “flywheel” concept is here to stay: goodbye to the typical funnel that thinks first of marketing, then sales and, finally, the customer. The journey, now, is circular , so the concepts come together to create a strategy with great potential. Andrea Castán, inbound marketing specialist at InboundCycle, tells you about it in this post .

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5. The best marketing events in 2019
The year 2019 has been filled with memorable moments for marketing. Some of them, in the form of an event. Dana Camps, inbound marketing specialist at InboundCycle, told us in this article about the most outstanding marketing events of the year that leaves us.From the famous Mobile World Congress to Digital Marketing Day, Mozcon, Inbound by HubSpot or the World of Business Ideas. ¿ See you at the next edition of the InboundLeaders Barcelona and Madrid ?Start reading the post
6. Health marketing strategies: why apply inbound marketing?
Clara Álvarez, inbound marketing specialist at InboundCycle, tells us in this post how powerful it can be to use inbound marketing in the strategy of any health-related company .And it is that … who has not ever looked for the symptoms of his headache or that sudden fever of the little ones in the house? The user’s relationship with the internet in the health field has changed a lot, and becoming a reference portal in terms of reliable and quality content is a great advantage for any company related to health and well-being.Start reading the post
7. WhatsApp Marketing: How to develop a powerful campaign today?Did you know that more than 30 million Spaniards have the WhatsApp app on their mobile ? We are the 9th country in the world with the highest number of users of this messaging service. And we must bear in mind that the Spanish population is 46.9 million inhabitants. And it is expected to exceed this figure in 2020!With these numbers, who could resist including WhatsApp marketing campaigns? María Toledo, inbound marketing specialist at InboundCycle, tells us in this article what this type of campaign consists of, what its advantages are and some other examples of success stories .Start reading the post
8. Consumer analysis: how to really know your buyer persona
Knowing your buyer persona is absolutely essential to be successful in your marketing and sales campaigns , but how can you get to know them? Sarah Vercheval, inbound marketing specialist at InboundCycle, tells you in this post the importance of interviews , how to prepare them to be enjoyable and the importance of listening and building trust in the buyer persona to get as much information as possible.

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9. New technologies applied to marketing campaigns
The technology is changing our daily lives and, of course , also has entered the world of marketing. Strategies as powerful as face detection, geolocation, virtual or augmented reality, or the well-known QR codes can be key elements in your new marketing strategy. Marta Betting Email List , PR & Events Manager at InboundCycle, tells you about it in detail in this article .Start reading the post
10. How to make a story on Instagram that generates interaction with your followers
Is the world of Instagram Stories still resisting you ? Do you know that they can be a very effective tool to generate interaction with your followers ? Ariadna Batlle, Account Executive at InboundCycle, explains in this article how to introduce Instagram Stories into your marketing strategy and why they can be a very important support to gain followers and generate engagement with your audience .Start reading the post
What do you think of these proposals? Are there any other articles we’ve published that you loved that aren’t on this list? Our community is sure to love finding out what it is! Can you tell us?New Call-to-action

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