Last Updated November 4th, 2020 at 09:32 am
Blogs were one of the first digital tools that companies adopted to attract customers and make themselves known. They used blogs as a platform to express their values and missions. to present its products and services. The challenge at that time was to find original and relevant content, which can be valued by the user. Having a blog meant a responsibility on the part of the Benin Phone Number List organization.
Today the reality is different. Despite the fact that there are several experts who affirm that blogs are still the most powerful tool in the digital world, social networks have begun to displace them as the center of attention of organizations. The study presented by Dartmouth University of Massachusetts reveals that corporate blogs are being replaced by profiles on different social networks. More than 50% of organizations choose to use Betting Email List social networks over blogs, and the trend shows that the percentage will increase in the coming years.
One of the reasons for this change is the immediacy offered by social networks in updates. While the blog aims for more sustainable content over time, the posts on social networks are more immediate and perishable. In addition, the latter have a special flavor: interaction. Social networks like Facebook and Twitter allow instant conversations with users. This tool gives the organization the possibility of constantly interacting with its customers.
In recent years, social networks have advanced and proposed a significant variety of innovations; blogs, for their part, have stagnated at what they have always offered. The different options of resources and applications that Facebook presents week after week offer organizations new uses for their fan pages. That is why social networks are widely overtaking blogs.
Beyond this, there are several organizations that continue to bet on them, and using social networks as a center for information, and not for interaction. The key to successful digital marketing is knowing how to combine all the tools offered by the environment, optimizing the advantages provided by each medium and adapting the content to each profile.