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Social networks – The 5 main trends for 2019 | Part 1


Social networks – The 5 main trends for 2019 | Part 1


1 Trend 1 | Rebuilding trust Source: Edelman 2018 Trust Barometer Special Report: Brands and Social Media
2 Trend 2 | The importance of stories Source: TechCrunch, “Facebook Stories reveals 150M daily users and here come ads”
3 More resources
Last Updated August 18th, 2020 at 10:56 am

What will be the biggest social media trends in 2019 for brands and businesses?

Hootsuite did an annual report and brings up some answers. It is based on a survey of more than 3,000 Hootsuite customers, from large companies to small agencies, conducted in late 2018. They also included information from interviews with dozens of industry analysts.

New formats, challenges and forms of participation make 2019 an exciting time to work on social media. Here is a possible roadmap to navigate and prosper in the coming year.

Trend 1 | Rebuilding trust
Brands become human as the circle of trust on social media narrows.

Social Networks 1

2018 represented a year of crisis for trust in social networks. Following the Cambridge Analytica scandal and a Zuckerberg hearing in Congress, Facebook faced pressure from users and regulators to improve security, transparency and accuracy.

Meanwhile, Twitter fought controversies over the large presence of bots on its platform, eliminating millions of fake accounts.

In recent months, consumers, regulators, and media watchers have questioned the privacy, accuracy, and ethics of nearly all social media.

The result: 60 percent of people no longer trust social media companies.

For brands on social media, this shift presents new challenges and opportunities. Users have distrusted many media and celebrity influencers (whose followers are often bought or fake).

Trust has returned to friends, family and immediate acquaintances on social media, as well as traditional and trusted journalistic media.

Trust Social Networks

Source: Edelman 2018 Trust Barometer Special Report: Brands and Social Media
Smart brands focus less on maximizing reach and more on generating quality and transparent engagement.

Companies like Adidas and The New York Times, for example, are working to develop an intimate and meaningful dialogue with smaller and more valuable audience groups.

They are creating communities and sharing insightful content. Then they come and let the passionate users talk to each other.

Recommendations | P rincipiantes

Create a branded hashtag for Instagram aligned with the values ​​of the community.
Participate in (or run) Twitter chats.
Create a Facebook group around the interest of the core audience.
Recommendations | Advanced

Include micro- influencers in your UAE Phone Number List strategy.
Start a secret group on Facebook.
Hold monthly Facebook Live Q&A sessions on frequently asked questions.
Trend 2 | The importance of stories
Content teams adapt as stories offer new formats for sharing.

Social Networks 2

UAE Phone Number List

According to consultancy Block Party, Stories, vertical videos invented by Snapchat are now growing 15 times faster than feed- based sharing .

Facebook’s own chief product officer, Chris Cox, shared a graph showing that Stories are poised to surpass information sources as the number one way people share things with their friends over the next year.

And nearly a billion users on WhatsApp, Instagram, Facebook, and Snapchat already turn to Stories to share.

Social media stories

Source: TechCrunch, “Facebook Stories reveals 150M daily users and here come ads”
Social media is moving from text-based platforms, originally designed for desktop use, to truly mobile-only networks. Thus, they allow users to capture experiences in the moment, and stories incorporate that twist.

The stories are overwhelmingly visual and are intended to be created and consumed on the go with nothing more than a smartphone and a creative eye. Because they are ephemeral there is more room for fun and experimentation.

The stories feel real, immediate and intensely personal.

For brands, this trend on social media requires a major shift in focus in 2019.

While high production value posts are still important, it is key to balancing different styles of content. More and more, brands are embracing the intimate and multimedia aspect of stories .

The Guardian and Tictail are finding that less realistic and more polished stories perform better than heavily edited shots filled with heavy-handed calls-to-action.

Recommendations | P rincipiantes

Start experimenting with stories . Create specific content for them.
Use the featured stories option .
Use all the creative force of your team to
Betting Email List  cover all possibilities (video, storytelling, texts, images, etc.)
If you don’t have much knowledge, you can hire a social media agency .
Recommendations | Advanced

Get creative with the different story structures (tutorials, questions and answers, behind the scenes)
Add UTM’s to links to track and measure success.
Enter Facebook stories early .
Experiment with augmented reality and personalized GIFs in stories .
More resources
End of the year? Don’t forget to do these SEO tasks
30 Free Icons for Featured Instagram Stories
4 new search metrics in Google Ads: more exact positions
Source : Hootsuite

Translation : Manuel Tacconi

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About Last entries
Manuel Tacconi
Manuel Tacconi
Hello! I am Manu, I study Writing Arts at the National University of the Arts. I love to read, write and make music. I hope my articles help you grow and allow you to learn more about the digital world!
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