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Social Media Marketing: The importance of visual content on Social Media platforms

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Social Media Marketing: The importance of visual content on Social Media platforms

Last Updated January 7th, 2020 at 12:30 pm

Social Media Saudi Arabia Phone Number List : The importance of visual content on Social Media platforms Every year in mid-January, once the annual statistics of last year have been published, we like to take stock, analyzing the best reports about inbound marketing, content marketing, social media and reader behavior in the digital world.

Doing a quick review of 2014, two major trends were set, and it is no coincidence that both highlight the effectiveness of visual content marketing .

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The report reveals what we all know by now: Marketers who are using quality visual content get excellent results, such as:

– Increase in traffic to your blogs

– Greater interaction in their social networks

– Increase in conversion rates.

Digital marketing
Why is visual content so important?
Let’s start by analyzing the impact that visual content has on reach and engagement on social media :

INSERT IMAGE VISUAL CONTENT X MINUTE
In the last 12 months, Facebook , Twitter , LinkedIn, and Instagram began to give more importance to visual content. Following this trend, several case studies carried out during 2014 point to the effectiveness of images on social media .

Here are some statistics:
In 2014, the number of videos shared by users and brands in the Facebook News feed increased 3.6 times year after year.
Tweets with images receive 18% more clicks, 89% more “Favorites” and 150% more retweets !:
digital marketing success stories
Tweets with images receive 18% more clicks, 89% more “Favorites” and 150% more retweets!
In 2014, 39% of B2B buyers acknowledged that they share infographics on social media platforms frequently.
Posts with images receive a total of 87% engagement:
success stories digital marketing
Posts with images receive a total of 87% engagement
Incorporating an image URL to your tweet increases the chances of retweets by 35%:
Social Media Agency
Incorporating an image URL to your tweet increases the chances of retweets by 35%
The use of images and photos is considered the most important tactic in social media optimization:
Visual content is the key component in the 5 most effective tactics for B2B-oriented digital marketing:
online marketing agencies
Visual content is the key component in the 5 most effective tactics for B2B-oriented digital marketing
70% of marketers plan to increase the use of visual content in 2015:
what is the digital marketing
70% of marketers plan to increase the use of visual content in 2015
95% of B2B buyers prefer content in a reduced format.
In recent studies, 86% of respondents expressed the desire to access visual / interactive content.
Recently the Social Media Examiner asked marketers what kind of content format they would like to see in 2015. The answer? Create original visual content. In 1st place images and in 2nd place, videos.
During 2014, the use of videos in B2B Marketing climbed from 8% to 58%, while the use of infographics reached the top of the incorporated resource lists, jumping from 9% to 52% on the list.
Some of the most used tactics in content marketing:
definition of digital marketing
Some of the most used tactics in content marketing

Visual Trends 2015

For those who want to know the visual resources that promise to be a trend in this 2015 I leave a note from Shutterstock, click below! Trends 2015

 

Sources:

– Hubspot

– Visual.ly

– E-Marketer

– Buffer

– Shutterstock

 

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