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Social Media Marketing Predictions 2021

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Social Media Marketing Predictions 2021

26 november 2020433 Viewsfor Linda Morrir
How to be successful on social media Written by Linda Morrir Where is social media Luxembourg Phone Number List going in 2021? What will you find in this content? 3 Social Media Marketing Predictions 2021
1. Social Commerce
2. Social Messaging
3. Micro Influencers will continue to bring benefits
Yuval Ben-Itzhak is an executive and entrepreneur. He has received various honors and accolades for his work as a Chief Technology Officer throughout his career. He has been selected as one of the 25 most influential CTOs by InfoWorld, and one of the 40 technology characters to follow by Computerworld, as well as being named CTO of the Year in 2017 by GeekTime.What do you do now? He is the President of Socialbakers , the quintessential tool for analysis and management of social networks. Nearing the end of 2020 he gave 3 Marketing Predictions in Social Networks for 2021 … do you want to know them?Social Media Marketing Predictions 2021

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3 Social Media Marketing Predictions 2021
Who could have predicted 2020? The year many of us were locked up at home for months. The year Zoom introduced his happy hours to the world and the year everyone – including those non-tech savvy – was forced to go online to continue our education, meet up with friends, and of course, to go shopping. Well said the CEO of Nike :… Today’s consumer is digitally connected, permanently, and this trend is not going to be reversed. So already armed with all the lessons of 2020, what should specialists focus on? Where do the 2021 social media Betting Email List predictions point?

1. Social Commerce
Social commerce or social commerce is by no means a new topic, but it is an area that many brands are not taking full advantage of yet. We know that today’s consumer is predominantly digital and users are buying more than ever online.It is clear that companies should be taking advantage of the reach and infrastructure offered by social media platforms, by providing them with the necessary tools to manage absolutely everything, from product discovery and after-sales customer service. , to the administration of their followers or communities. In an age where purchases happen more and more online, invest today intelligently in a component of social commerce during the journey customer, will certainly help companies to take care of their future income. Warehousing and delivery in e-commerce

2. Social Messaging
The pandemic has had a huge impact on the way consumers interact with brands. While that impact spans many areas, one where it is clearly noticeable is in the use of conversational messaging. The conversations that customers have today have shifted from traditional call centers and emails, to social media and messaging applications. Customers are online and expect brands to be connected too, answering their questions and giving immediate feedback.To meet customer expectations, we will see more brands turning to a hybrid model of human agents and social chatbots powered by artificial intelligence (AI). Conversational AI chatbots are being used by companies to help them instantly identify and answer repetitive and frequent questions, regardless of volume, time of day or language; they also act as a means to quickly escalate the most critical conversations to agents. Example of buying flowers with chatbot

3. Micro Influencers will continue to bring benefits
Earlier this year, Socialbakers did an analysis on the State of Influencer Marketing , which examined how the COVID-19 pandemic affected the influencer industry during the first half of 2020.Among the key findings, we saw a clear turnaround towards “niche” influencers , who have a smaller following but provide great value to brands on tight budgets. Nano and micro influencers emerged as resources of great value, generating a high impact without the high costs of macro or mega influencers.Social Media Marketing Predictions 2021
Earlier this year, Hanes, the American clothing brand, ran a campaign to motivate people to wear face masks and prevent the spread of COVID-19. With the #MaskAround campaign , Hanes used influencers to reach out to younger consumers, who are typically active on platforms like TikTok and Instagram and whose views are influenced by social media personalities.According to an Econsultancy survey , almost 61% of people between 18 and 34 years old affirm that digital influencers have impacted – at some point – their decision making. Data from Socialbakers shows that in 2020, more than 60% of collaborations between brands and influencers on social networks were carried out with influencers with less than 50 thousand followers.We can certainly predict that we will see that number grow in 2021, as more brands take advantage of the niche and / or specialized potential of nano and micro influencers.If you want to keep up-to-date with articles like this one, which explain in detail how to create and communicate brands that inspire your audiences and develop better connections, you can receive the content delivered to your email door .And if you need content creation , training in digital marketing or reputation marketing , or advice for your business, give us a shout out. We love hearing from you.

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