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Snapchat, a key to reach young people

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Snapchat, a key to reach young people

Last Updated December 1st, 2016 at 12:29 pm
You’ve probably heard about Snapchat but still don’t know what it’s about. Keep reading below to learn about one of the most famous apps in the world.
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The application falls into the category of instant messaging but with a little twist that distinguishes it from the rest. As its name suggests, Snapchat allows us to send photos and videos to our followers, 45% are young people between 18-24 years old, and 70% of users are women. Unlike the rest of the Social Media platforms, the content will only be available for a specified time of up to 10 seconds, then fading away. It also has the particularity of being able to send content with total exclusivity and privacy if we so wish.

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The platform valued at $ 1.8 billion dollars has 100 million active users, 20,000 photos sent per second and more than 8 billion videos played daily. It would take us 10 years to see all the content generated in a single hour! Snapchat is already considered one of the main competencies of the great Facebook , which has 1 billion users and a similar number of videos played per day. Watch out, Facebook!

Here then comes the big question: Are brands taking advantage of it?

Yes! Little by little it is gaining presence within the digital Iceland Phone Number List strategies of big brands and it is rumored that thanks to its impressive growth, a platform is being developed so that companies can easily advertise within the application.

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Success stories:
Important brands such as McDonald’s have used this channel to share small moments with their followers through their campaign ” Choose lovin ‘ ”

Others like Amazon carried out customer service actions during the famous Black Friday.

Now, knowing a little more about Snapchat, do you think that more brands should use it in their digital Betting Email List strategy?

Communicate with your audience through Snapchat!

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