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Should you be at the Clubhouse? What for?

Content

Should you be at the Clubhouse? What for?

Do’s and Don’ts at Clubhouse

What will you find in this content?

What is Clubhouse?
How to be a part?
Should you be at the Clubhouse?
The digital age
The trap
An example
Should you be at the Clubhouse? It is a mandatory question for any professional dedicated to Ghana Phone Number List or digital communication . Before answering, we should first explain what Clubhouse is.

What is Clubhouse?
Clubhouse is a social media app based on audio chats (only for iPhone at the moment). Users can listen to conversations, interviews and discussions between interesting people on various topics; it’s like tuning in to a podcast but the difference is that they are live and you can also choose from many topics.

Ghana Phone Number List

Should you be at the Clubhouse?
How to be a part?
At the moment, Clubhouse is only accessible by invitation. You can’t just download it from the app store and create an account. Just like in a yacht club, an existing member must invite you to join. Elitism of the real world taken to the virtual.

Of course, this is a simple Betting Email List strategy: scarcity causes demand.

Once someone has shared an invitation with you, you can join. In doing so, you select topics of interest, such as technology, books, business, or health. The more information you give the app about your interests, the more chat rooms and individuals it will recommend for you to follow.

The chat room is like a conference, with some people speaking (as if they were the speakers) and most listening. Like a virtual call, once the conversation is over, the room closes.

You should be in clubhouse
Unlike Twitch, where live streamed videos remain on the platform for people to come back and watch, live audio chats in chat rooms disappear. (However, this does not prevent users from recording the live conversation if they wish.)

Because it’s trendy? Because many personalities are there and you can follow them, configuring the app so that when they are in a conversation, it alerts you so that you can come and listen. And of course, you can also create chat rooms and talk to those who congregate.

Now back to the question: Should you be in the Clubhouse?

Should you be at the Clubhouse?
It’s only a matter of time before marketers and communication specialists enter the Clubhouse to pursue new and known audiences. The reality is that many would say that the process has already begun.

Should you be there? Many social media “gurus” will tell you yes, this is the next big step for social media and that audiences are starting to flock there… and the same as always when a new social network emerges. It is not like this?

The problem is that they also listen to them! And the FOMO takes over us and then at all costs we want to be there, live the experience and even worse, start creating content.

Does this mean you shouldn’t be in the Clubhouse? No, we are not saying that. In fact, I would tell you that if the invitation arrives, use it and put your name aside, but then think strategically.

Let’s think about the 21st century because the reality is that sometimes we want to jump to digital tools, but using tactics from the last century.

Decades ago, prior to the days of the internet, as marketers, communicators or brands, we would be looking for the channels that would allow us to reach en masse where our audience was, and therefore we would not hesitate to invest in television, radio and print; and we would also look for programs, schedules, types of magazines, circulation, etc. to make it.

Mass advertising
Of course, many times our investment would be wasted to a great extent because we would be using a tank looking to kill a bee. Massive tools for small markets.

The digital age
Today is completely different. Digital allows us to be extremely selective. So far everyone would agree … the problem is that we do not act accordingly.

Every time a new channel is opened, a new tool, a new social network, we want to use it and fill it with the presence of our brand. We continue to think in masses, not select audiences.

Here, with all the pain for those brands that do not practice it, it should be said that the brands (regardless of their size or line of business) that do content marketing have a huge advantage.

Why?

Because the brands that practice content marketing are their own media. We invest all the resources to create and distribute content to attract our audiences to our own channels… and the investment of time, work and capital is perennial.

Content marketing example
Brands that don’t practice it constantly pay for ads … and the moment they stop paying, audiences stop coming.

According to Robert Rose, Chief Strategy Advisor at the Content Marketing Institute , points out that the most successful content marketing platforms have one thing in common: they didn’t get big chasing audiences.

In other words, the content marketers behind these did not look at the media ecosystem and ask, “Where do my audiences gather to go find them?” They didn’t spend time or money trying to get the audience’s attention in other media.

Instead, they created a media platform of their own that was tailored to their own goals and the content needs and interests of their audience.

They created the magnet to attract metals. Sometimes they use other channels to make the magnet stronger or more attractive (promoting the content there, like on Facebook, Twitter or Google), but the goal was always to build their own audience. Have a home of your own that your audience could reach at any time.

The trap
Marketers, communicators and brands in general feel pressure when looking at each new application, social media platform or technology and wonder if that is where their audiences congregate, falling into the trap of saying: if that is where people are going , We should be there too!

Pursuing audiences on all platforms faces too much pressure and costs. If you decide to be on Facebook because it is the largest social network, be on Instagram because it is currently the strongest; be on Twitter because it is the most immediate; be on TikTok because it is fashionable; be on Linkedin because it is the most professional … then you are stuck and have a lot of expenses, thinking how brands thought before the arrival of the internet.

Your brand has to be its own medium. Regardless of its turn or size. You have to be your own medium … because if you don’t build your audience, you will forever have to pay for others to lend you theirs, regardless of whether it is called Facebook, Linkedin or Clubhouse.

So the advice is: yes go ahead, enter the Clubhouse but don’t have the FOMO to be a creator right away; think of it as another channel just to distribute a bit of what you should have in your own medium … use Clubhouse as a way for your audience to get there. Don’t let Clubhouse or other innovations use you.

An example
Fernando Machado, Chief Marketing Officer of Restaurant Brands International, summoned his audience from Linkedin to an event at the Clubhouse to talk about what Burger King and Popeyes would be doing in sustainability.

Example of how to use Clubhouse
Its audience was about 100 people … but what was said … those 100 listened very carefully to the very specific message and even asked questions, and if they wanted to know more, they should visit the RBI site … why spend on Facebook ads with a reach of thousands who probably wouldn’t be interested in our brand?

Welcome to the club… and if you’re already there, we can listen to each other: @luismaram

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