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[SEO for ecommerce] Step by step guide to optimize your online store

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[SEO for ecommerce] Step by step guide to optimize your online store

You already know how important it is for an online store to position itself in Google. The better the positioning, the higher the volume of visits and the more sales.But of course, saying it is easier than doing it, because when they tell you that:Work well with the H1, H2, H3 tags … it sounds like Mandarin Chinese to you.
Better user experience … you think about whether you have to give more discounts.Make sure there is no duplicate content … you think they refer to if you have pasted the same paragraph twice.
Yes, you are very clear that Israel Phone Number List in an ecommerce is very important, but everything seems very difficult and you have no idea where to start.If this is your case, do not worry, becaus in this post I will explain how to start working on the positioning of your store in order to get more visits, leads and customers.Ready for your store visibility to take off?list_altIndex of contents
What is it and why do you need to do SEO in your ecommerce
Benefits of applying an SEO strategy in an online store
How to optimize your online store step by step so that it sweeps the search results
What is it and why do you need to do SEO in your ecommerce
I start with the basics, in case you just landed on this digital marketing thing.

 

Israel Phone Number List
 

SEO positioning (Search Engine Optimization or “search engine optimization”) is the set of techniques and strategies that are implemented with the aim of attracting the maximm volume of visits from search engines (mainly, Google).From this definition we clarify two concepts:Attract qualified visits: although the objective is to attract traffic to our store, it is not about capturing any type of traffic, but it must be Betting Email List traffic. That is, potential clients.
Search engines VS Google: although the concept of SEO encompasses all search engines, the normal thing is that we focus on positioning in Google (which has the largest market share in Europe and America).But is SEO really so important if I have an ecommerce? This is the next thing we are going to see.Do you like what you are reading? Subscribe to the blog!
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Benefits of applying an SEO strategy in an online store
I’ll explain it to you with an example: imagine that you have an ecommerce of personalized t-shirts.Take a look at this:The keyword “personalized t-shirts online” has 1800 monthly searches (or, rather, 1800 potential clients) in Spain.Although, be careful, because only the pages that appear in the first 3 positions are those that take around 70% of the visits. That is, if you do not position yourself at the top, you will only take the crumbs of the cake.But look at another detail.SEO for e-commerceTo rank for this keyword you would have to compete against almost 16 million websites. Hence the importance of SEO, because it is the strategy that helps you in this war to reach the first position.And, in the end, positioning yourself in the top 1 and attracting potential customers is always synonymous with selling more.How to optimize your online store step by step so that it sweeps the search results
Enough theory. We now go to the practical part of the post.These are the steps to follow so that your online store reaches the top positions in Google.1. What keywords attract potential customers
The first thing you should be clear about is that there are two types of keywords (mainly) according to the user’s search intention:Informational keywords: the user wants to know more about a topic, but is not ready to buy yet.
Transactional keywords: these are the ones that the same user looks for when he is already determined to buy a product (so they are the ones that can bring you more sales in the short term).
That is why the first thing you should do is a keyword research, that is, a deep keyword study to find the best keywords in your sector.With this I don’t mean to only focus on transactional ones.They are the most important, that is clear, but if you position informative keywords and work on a good inbound marketing strategy , you will also be able to convert many of those visits into customers.Here is a trick for you: don’t you know how to distinguish if they are of one type or another? For that it is best to open Chrome in incognito and search for those keywords in Google. If the results that appear are blog articles, it is an informative keyword. But if they are product cards or store categories, then it is transactional.2. The web structure is the foundation of your store
Now we have to create a page for each of those transactionl keywords that you have found.The challenge is deciding if we are going to attack them with a category, subcategory or product page page, because this will affect (and a lot) the positioning.There are two aspects to consider.A. From the general to the particular (silo architecture)Most online stores have their products divided into various levels of categories and subcategories, what we call an “in-silo” web architecture.This formula has two benefits:It is easier for the user to move around your online store.
Google understands which are the most important pages on your website (the ones you are most interested in positioning).
But with an example everything is better understood. We are going to put ourselves in the shoes of a customer who wants to buy some hiking boots on the Decathlon website. As soon as we enter we find a navigation menu with several generic categories, such as “Sports,” Woman, “Man” …If we display the one for “Sports”, we see that inside there is a subcategory for each activity. We click on the one for “Mountain and hiking”, which is the one that interests us.SEO for e-commerceUpon entering it, we find another batch of subcategories, each one dedicated to a different type of equipment.We click on the “Hiking and trekking boots”.SEO for e-commerceAnd here at last we have several boot product sheets to choose from.As you can see, this structure makes it very easy for us to find the product we are looking for, even if it is the first time we visit the web.B. One keyword, one page
Each keyword must be positioned with a single page within your ecommerce. What does this mean? For example, imagine you have a photography ecommerce:You create a product file optimized for the keyord “Nikon d3200 camera” and decide to publish it in two diffeent categories at the same time:Professional cameras.
Nikon SLR cameras.
You know that the product is the same even though the file is duplicated, but not Google. He only sees that there are two different pages within your store competing for the same keyword (what we call “SEO cannibalization”).Outcome? The two tabs hold each other back and end up positioned on the second or third page of results, so the traffic they bring you is zero.3. User experience = better positioning (and sales)
User experience (UX) is the impression that a person has of your website after browsing it, and it is one of the factors that most affect SEO positioning.

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