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SEO and UX: the new web positioning strategy

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SEO and UX: the new web positioning strategy

For years, being among the first positions of the search engines was synonymous with repeatedly using keywords and link building , with the aim of obtaining the more links the better.

While keyword research is vital, SEO is no longer about repeating terms a few times. Google updates in recent years and changes in user behavior have shaken this strategy and have added, among others, a new factor at play: the user experience .

In this way, elements of the user experience (UX) have been incorporated into SEO practices. Is your website fast, secure and Hong Kong Phone Number List friendly ? Does your website have quality content that attracts users and retains them? Is your website easy to navigate? Can visitors easily find the information they are looking for?

Before seeing how UX and SEO combine to attract, retain and make the user experience highly positive, we will briefly review these concepts individually.

What is SEO?
The SEO or Search Engine Optimization or, in Spanish, optimization for search engines, is the process of improving the visibility of a website in different search engines (Google, Bing or Yahoo) to increase the quantity and quality of traffic coming to a website through organic search results.

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What is web usability or UX?
The web usability , or also known by its acronym in English UX ( User Experience ), is the degree of ease of use that has a website for users who enter and interact with it. All UX actions are user -centric and aim to solve user problems or needs through a functional interface that is, at the same time, attractive in terms of accessibility, design and content.

But why do SEO and UX come together in a web positioning strategy?
The SEO and UX have a common goal: to optimize the user experience when they search on Google and when navigating a web page.

On the one hand, SEO targets search engines and leads the user to the content they need. On the other hand, the UX targets the visitors of a website and responds to the needs of the users who browse it.

What’s more, enhancing a good user experience not only pays off in terms of rankings and SEO, but also conversion and uptake.

3 key elements for SEO and UX strategy
A correct header structure: H1 – H6
The headers are used to provide clarity hierarchy and a website . This helps visitors to a page to quickly browse through it and, for search engines, to understand its structure and content.

There are six levels of headings: H1 to H6. Sorted from highest to lowest relevance, with H1 being the most important and H6 being the least important , they should tell readers and search Betting Email List what the paragraphs / sections of the page are about and show a logical hierarchy of content. Additionally, headings help users find information more easily and guide them when they get lost.

Easy and intuitive navigation and structure
Navigation and structure is a crucial part of a website. It is useless to attract a lot of traffic and have a complete information website if users cannot access it. Therefore, it is essential that navigation is easy and intuitive . The most important pages must be easily accessible for both users and Google crawlers or spiders.

In order to organize the structure of a website, it is recommended to use navigation bars or drop-down menus from where they link to the key pages. It is also important to take into account the depth of page or page depth , the clicks that are needed to reach a specific page from the home page. It is recommended that the page depth is no more than 3 clicks, but this will vary depending on the business model and the dimensions of the website.

Web or WPO upload speed
The speed of web loading or as it is known in English WPO, web performance optimization, refers to the different techniques aimed at optimizing the resources of a web so that they are less heavy and thus improve navigation.

The loading speed is a fundamental factor for the user experience and, if it is important for the user, it is also important for Google and the positioning . Studies show that 40% of users abandon a page that takes more than 3 seconds to load. This point is especially important in the mobile version of a website for two reasons:

From a UX point of view, consumer habits have changed and users browsing mobile devices search faster and do not wait for images or text to load before deciding whether to buy or not.
From an SEO point of view, since the introduction of the Mobile First Index , Google considers the mobile version of a web page to index and rank it. So having a good mobile version has become a necessity.

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