The Search Console tool that the Google company gives us offers a lot of SEO-oriented information. Mainly, it helps us in the field of content, analyzing the results of the pages in the SERPS, in addition to offering other advanced functionalities, which are closely related to the contents of a website.list_altIndex of contents
What is Search Console and what is it for?
How does Search Console work?
Tricks and tools combined with Search Console
The first time we enter this tool it can give us a somewhat strange and somewhat Turkey Phone Number List feeling if we do not know how to interpret the data it offers us, but if we understand and know how to work the information, we can enhance the content and SEO of a website.This article is focused on helping you understand and work with all the information in Search Console . If you need to improve your content based on what users search on Google, we will guide you step by step how to do it with some advanced strategies.What is Search Console and what is it for?
But before getting into the subject, let’s see a little what this tool is and what it is for.Search Console is a free tool that Google provides us with information that it detects, either through its search engine or through robots that crawl the internet. It provides us with information on speed, searches, links, structured data, indexing status, among others.
The tool itself allows us to control the status of our website at the SEO level , offering us useful and valuable information to improve our SEO positioning, understanding how our users search for us and why we appear in the search engine.It also helps us spot technical indexing, crawling, or linking issues , so it’s pretty useful information (although some data can take months to update).Do you like what you are reading? Subscribe to the blog!
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How does Search Console work?
Now that we are in context and we know its usefulness, we must work on the data to be able to use it in our favor.Next I will explain how the tool Betting Email List with some advanced tips.SERPS analysisAs soon as we enter the tool we will find a global vision of the data and the navigation menu on the left side of the screen.In this first section we will learn to use the part related to performance to take advantage of it.For this, it is important to rely on other tools, such as Google Data Studio or Screaming Frog , which can provide us with very relevant data when analyzing the content and its relevance.In this performance part we can see two types of views, this will depend on whether or not we have appeared in Google Discover and / or Google News.search console analysis of the serpsAs you can see, the menu of the Search Console tool varies depending on the data you obtain, but, despite this, it is quite easy to understand how it works.Search resultsFrom the search results we will find the vast majority of the keywords and URLs for which we position ourselves in Google .We will find data related to impressions, clicks, CTR and average position of these dimensions.In addition, it allows us to multisegmentation of this data and others, such as the country, the type of device in which we have left, the type of search or the appearance in the search engine.All this data is key to understanding if the strategy we are applying is working and why.
search console search resultsHow can we use this information?There are different ways in which we can use this information to work on our content and enhance it, create new, or understand if this content is having a positive impact.1. Consultations
Thanks to the query view, we can see all the keywords for which we rank .We can use filters if we need data only focusd on a country, type of device, etc.Some data that we can extract relatively quickly are those longer words that help us find longer terms that users are looking for.To do this, we must export the information to a spreadsheet and use the following formula, which will allow us to do a word count:= COUNTA (SPLIT (text, “”))Applying a quick filter we will obtain all the keywords that are made up of 3 or more words, as well as their respective metrics. These keywords will help us in different points:Understand what type of content users are looking forBy looking at the long-tail keywords that users are looking for, we can relate them to different types of search intentions and align them with our inbound strategy.Tools like Sistrix can help us to quickly classify these keywords. It is a slow process, but it is worth working on.In addition, thanks to these keywords we can use them to generate new content ideas from different keyword search tools.Create FAQ schema markup on contentsThe Schema FAQ markup is a markup that allows you to display questions and answers right at the bottom of the Google snippet, like this:
search console markup schema faq
It was thought that Google no longer used it, but the truth is that it continues to show in the various tests that we have carried out with very positive results.
Although the Schema markup is not displayed, it is taken into account as part of the web content, which gives much more value to the pages with such markup.
Reinforce the words within the content.
As we see this entire list of keywords, we must check if they appear within the contents.
In case of not appearing and detecting that we are already positioning in one of the articles, we have two options.
Modify the article and include a section with the keyword.
Create a new article and link from the one that positions this new article.
Thanks to the panel of pages we will see how each one of them evolves at the SEO level. In some cases, we will see the URLs with a hashtag like this:
search console pages
These URLs are links that show up in Google SERPS below the main URL, like this:
search console-serps-google-featuredHere it is advisable to also export all this data to a spreadsheet and see the URLs that have more impressions and fewer clicks, that is, less CTR. We can order directly by CTR, but it is very possible that we will not find the key information.
It is better to subtract the difference between clicks and impressions, and order by this new column that shows us the number of accesses we are losing. It is normal that the more impressions we have, the difference in clicks is greater. But, in general, the pages with more impressions are positioned by a higher volume of keywords.
This will allow us to detect new opportunities that we are missing in our most powerful pages by filtering by URL and accessing the query view. In return, it will allow us to detect those URLs that are worse in our SEO strategy.