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Results of inbound marketing in the health sector

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Results of inbound marketing in the health sector

Nowadays, more and more people are looking for medical information on Google , so it is increasingly necessary for those companies that belong to the health sector to be among the first positions in search engines to answer the questions of users through educational and informative content that addresses your needs or problems.To achieve this, inbound marketing is a methodology that can be adjusted very well to the needs of these companies in the health sector. But today, instead of talking to you about what inbound marketing is, I will tell you what its results are based on data from real free uk phone number . Shall we start?list_altIndex of contents
Brief introduction to inbound marketing
Results of inbound marketing in the health sector
Brief introduction to inbound marketing
The Inbound marketing is a methodology in which, in order to accompany a user from the beginning to the final purchase transaction, non – intrusive marketing and advertising techniques are combined .

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From the first contact with the user at the beginning of their purchase process, they are accompanied by providing the appropriate content for each of the phases of the process and their needs until the final moment of the transaction, always in a non-intrusive way and providing information of value.Do you want to learn more about the buying process andthe selling process? Access the full PDF!
If you are still not totally familiar with inbound marketing, I recommend you visit this complete article where you will learn what it is, its history and how it works.Inbound marketing offers very satisfactory results in terms of Betting Email List 
, demand generation and positioning as a reference to those companies that decide to bet on implementing it. In this article you will learn about the phases of inbound marketing for the health sector and some success stories of companies that have opted to implement an inbound strategy.However, there are still doubts about the benefits that could be obtained. I encourage you to continue reading to know the results of inbound marketing in the health sector .Results of inbound marketing in the health sector
To know the results of this methodology in the health sector, we have used the 2018 Inbound Marketing Study based on the analysis of data obtained by more than 50 companies that have opted to implement inbound marketing over a maximum of two years .These companies have worked with InboundCycle since 2016 and belong to different sectors and geographical areas. If your company does not belong to the health sector, I encourage you to review the complete study to see the specific results of your sector.Inbound Marketing Study 2021: know the results of more than 60 real companies
Results of B2B companies in the health sector
Analysis of the evolution of visitor acquisition
In the following graph, we show you the monthly evolution of the visits captured by 2 B2B companies in the health sector. As you can see, growth is progressive and is related to the production of new content on the corporate blog of companies and, in turn, with the positioning of this content in search engines.

monthly analysis evolution visits to the health sector b2bIn the following graph I show you the evolution of traffic per semester where, as you can see, it is multiplied by 7.6 from semester 1 to 2, and by 6.3 from 2 to 3. From the beginning of the project (semester 1), the traffic gets multiplied by 48 .

semester analysis evolution visits health sector b2b

Analysis of the evolution of record collection
In the following graphs, you will be able to observe the evolution of these projects in relation to the capture of registrations , which is highly influenced by the activation of paid campaigns , something that is usually carried out at the beginning of the project to boost this capture and, later , is done in a timely manner.

Furthermore, it should be noted that the variability of the first graph is also closely related to seasonal periods .

b2b health sector records evolution analysis
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Analysis of the evolution of MQL uptake
In the monthly graph of MQL uptake of these two B2B companies in the health sector, a great variability can be observed, highly influenced both by the activation of paid campaigns focused on obtaining commercial contact by users and the activation or modification of lead scoring and lead nurturing .

b2b health sector evolution mqls analysis

Do you already know everything about lead nurturing and lead scoring? Access the full PDF!
Results of B2C companies in the health sector
Analysis of the evolution of visitor acquisition
In the case of B2C companies in the health sector, we have analyzed 10 projects for which we have more data because they have been active for longer.

In the first graph, you can observe the progressive monthly evolution at the level of attracting visitors with some small variations that are, in most cases, related to seasonal periods.

Analysis of the evolution of the acquisition of B2C-1 visitsIn the graph referring to the semi-annual evolution, we can see that the traffic multiplies by 3.4 from semester 1 to 2, and by 1.7 from both semesters 3 to 4 and from 4 to 5. Observing the evolution at a global level, we see that from semester 1 to the present it multiplies almost by 10 .

Half-year analysis of the evolution of B2C visitor acquisition

Analysis of the evolution of record collection
Regarding the capture of records in this type of company, we can also verify a progressive increase, reaching a 13-fold increase from the beginning of the project.

Analysis of the evolution of b2c logging

Analysis of the evolution of MQL uptake
In the monthly MQL uptake chart of these 10 B2B companies in the health sector, a progressive growth accompanied by great variability from month to month can be observed.

As I mentioned earlier, this variability is influenced by the activation of paid campaigns focused on obtaining commercial contact by users as well as the activation or modification of lead scoring and lead nurturing .

results inbound marketing health sector

In addition, MQL uptake during the first two years of the project can be multiplied by 31 from the beginning, as you can see in the following graph.

Screenshot 2019-07-26 at 12.19.05The data speaks for itself, so at this point you will have already seen that inbound marketing is a methodology with proven results in the health sector. If you want to continue delving into the subject, I encourage you to take a look at the complete Inbound Marketing Study 2018 to know all the details.

Does your company belong to this sector and have you opted for other techniques? Let me know in the comment section!

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