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Reporting in HubSpot: how to measure results?


Reporting in HubSpot: how to measure results?

HubSpot is a tool that works so many marketing techniques at the same time that the amount of data it collects is enormous. That’s why you need to analyze that information if you want to use it to guide decisions. Doing a good reporting in HubSpot is essential to measure the results of your actions and know the evolution of the strategy in Armenia Cell Phone Numbers .If you are not yet so familiar with the tool, you may be interested to know that one of the functionalities that HubSpot has developed with great success is precisely a very visual analysis format.Its peculiarity is that it shows data on which part of the interpretation has already been worked on . In this way, it speeds up a necessary step when analyzing a project, since it is always essential to access that information.Next, we are going to see what analysis options we have in HubSpot in the different phases of inbound marketing .list_altIndex of contents
Reporting in HubSpot during the attraction stage: visualize the performance of your publications
Reporting in HubSpot in the conversion phase: discover the performance of your call-to-action and landing pages
Reporting in HubSpot during the education phase: visualize the performance of your email campaigns
Reporting in HubSpot, to adjust your marketing strategy on the fly
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Reporting in HubSpot during the attraction stage: visualize the performance of your publications
HubSpot allows you to do a detailed analysis of your blog posts or your pages. This study makes it possible for you to know how visitors come to your website and how they interact with it.To visualize the performance of your publications, you can access detailed metrics for each page / publication such as:Month-by-month traffic evolution separated by traffic sources: helps you get an idea of ​​the evolution of traffic.
Organic traffic : in the following example, the green columns represent organic traffic, that is, traffic that comes directly from Google. This is a typical graph of its increase at the rate that is achieved in an inbound marketing project.
reporting hubspot measure organic trafficIn addition to these two indicators, some of the metrics that you will find and that facilitate reporting in HubSpot are:ShippingNew contacts
View-to-shipment rate
View-to-contact rate
Customer view rate
Customer conversion rate
Time on page
Bounce rate
You can download the information you need by selecting only those metrics that interest you.On the other hand, you should remember that all this data can be displayed graphically by selecting the metric and the period that interests you. There is even the option to choose more than one metric and see a combo graph, as in the following image:reporting hubspot web analyticsReporting in HubSpot in the conversion phase: Betting Email List the performance of your call-to-action and landing pagesIn an inbound marketing strategy it is very important to also know the performance of calls to action or call to action and landing pages, since it is what allows visitors to become records. Both aspects are covered thanks to HubSpot’s reporting capabilities.1. Call to action
In the calls to action section of HubSpot you will find the total list of calls to action. You can filter by dates and sort them based on some of these variables:

Click rate

You also have access to the detail of the performance of a specific call to action . You just have to click on the one that interests you to know it and also be able to see a graphical representation of the metric that is most relevant in the selected period.

Another option at your fingertips is to investigate the performance of the call to action on all the pages it is on, or go further and see the results by pages or emails .

reporting hubspot call to action

2. Landing pages
If what interests you is to know the results of the landing pages , you can achieve it in a very similar way to the way in which you found out the performance of the blog posts. Within HubSpot it is possible to access data such as, among others:

Number of views
View-to-shipment rate
Time on page
Bounce rate
You can also see the detailed results of each landing, something that is very useful to determine if you need to optimize it (if that is the case, in this video you will discover 35 ways to achieve your goal).

And, in case you have done an A / B test (if you don’t know what it is, you can read it in this post ) , it will also be easy for you to visualize the results of each of the alternatives, as I show you below:

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