The push notifications are instant messages that are sent from a remote to mobile devices (smarthones or tablets), desktops or laptops server. To receive thm you must have an application or software installed.Almost all of us receive some type of push notification on a daily basis, the best known example being WhatsApp messages. Would you like to know how to use them in your marketing strategy? Keep reading!list_altIndex of contents
Push notifications and content marketing
Tools available on the market
How to install push notifications on your blog
Push notifications: a simple and direct system to get and qualify leadsThe use of push notifications has been extended to various areas , including content get a uk phone number and inbound marketing , to notify the user of new content published on a website or blog that may be of interest to them.I am going to talk to you in detail about this possibility throughout this post. Are you going to miss it?Learn how to automate your marketing by accessing the full PDF
Push notifications and content marketing
The purpose of alerting the user through a push notification of the availability of new content is, above all, to help capture more registrations or leads interested in the content offered on the blog.In addition, the idea of these notifications is to convert each new content into a promotion or alert that helps us nurture those leads with valuable content and that, in this way, they become qualified leads (people more Betting Email List and mature to acquire some of our products or services).Advantages of push notifications for content marketingThe main advantage is that it generates a message of impact on the user : short, direct and easy to read, which usually causes an instant reaction in users.Another advantage is its effectiveness : there are studies that place between 5-7% the increase in the conversion rate of leads through this strategy.It is a very versatile system , since it allows us to easily create notifications that incorporate links that can be clicked by the user . This is a perfect opportunity to take you to a landing page ( landing page where you can leave us your details in a form in exchange for downloadable content or a discount or promotion).Do you like what you are reading? Subscribe to the blog!
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To this must be added that it is a cheap and easy to install system: the cost is less than an SMS and no additional software is needed to implement the notifications.
Finally, we will point out that push notifications have a series of advantages over email marketing campaigns : the subscription is faster, the message reaches the user in a more direct and simple way (since it is not necessary to open the email) and calculates that notification campaigns receive a 30% average CTR (click on the web after receiving the message), which corresponds to 15 times more than an email marketing campaign . That is not little!
Disadvantages of push notifications
The main disadvantage of push notifications is that they do not allow us to obtain personal data in a direct way . This is an important inconvenience, since we will not obtain the data of the users subscribed to our blog through push notifications to be able to follow them up.However, once the user performs a new action on our articles or landings, we will be able to obtain data. Therefore, its function is still interesting.Another drawback is that for some people the notifications can be annoying or intrusive , are they for you?Learn how to automate your marketing by accessing the full PDFHow do push notifications work?
The operation of push notifications is as follows: when a user consults our website or blog on their mobile device or computer (desktop or laptop) , a window suddenly appears asking if they want to subscribe to push notifications .From here, you can schedule material to arrive automatically . This will be shown as in the following image, even with the device screen locked:pushcrew-chrome-push-notification @ 2xYou can also make personalized notifications , as well as segmentation of your users based on their page views, their type of device, location, etc.Some tools even allow you to perform A / B Testing to find out what type of notifications have the best impact on users. How about you try it?New Call-to-actionTools available on the market
There are various tools, some of them free, so that you can easily implement your push notifications and, in this way, promote your content and capture a greater number of leads. Next we compare OneSignal , PushCrew , PushUp Notifications and Pushify .push notificationsHow to install push notifications on your blog