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POI or online inbound advertising: what is it, benefits and results

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POI or online inbound advertising: what is it, benefits and results

If you are interested in the world of marketing, it is possible that the concept of Online Inbound Advertising (POI) may sound strange to you: can online advertising also be inbound , a totally outbound Poland Phone Number List strategy?The answer is yes, and it is being used more and more . In this article, we explain what POI or Online Inbound Advertising is, what its benefits are and what results we can expect from it.list_altIndex of contents
What is online inbound advertising or POI?
How can online inbound advertising benefit us?
What results does the POI offer?
What is online inbound advertising or POI?
First of all, it is important to define well what exactly Online Inbound Advertising is . Here is the official definition:Payment formula for the generation of demand, aimed at obtaining visits and registrations in the initial phases of a user’s purchase process, by offering informative content in order to, in a second phase, have the opportunity to accompany and educate to the user until the moment of the final transaction.

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Are you interested in delving into this definition? Let’s go by parts:”Payment formula for demand generation” : what basically we all know from advertising, but on platforms such as Google Ads, LinkedIn, Instagram or Facebook.”Aimed at getting visits and registrations in the initial phases of a user’s purchase process, by offering informative content” : traditional advertising is aimed at getting leads, aimed at people who are in the most transactional area of ​​the funnel . On the other hand, with the POI we guide the campaigns to obtain visits that are in previous phases and we achieve the Betting Email List through the offer of informative content (ebooks, webinars, etc.).”In order to, in a second phase, have the opportunity to accompany and educate the user until the moment of the final transaction”: with all the marketing automation tools that inbound has, we will accompany visits and registrations until the next phase of the funnel.Do you like what you are reading? Subscribe to the blog!
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To finish clearly seeing the difference between traditional advertising (POT) and POI, here are some examples:Two examples of traditional advertising (POT).
example traditional online advertisingexample traditional online advertising postTwo examples of inbound online advertising (POI).
example online inbound advertisingexample online advertising inbound poiHow can online inbound advertising benefit us?
Inbound projects, especially in cases of generating visits through open content, have two great challenges in which the POI can contribute and be very useful:The initial phases of organic inbound projects are often slow. For most projects, it takes us a few months to reach interesting visit volumes. When a project needs more immediacy, these initial phases can become a problem, they can even become a blocker. The POI is the solution to this challenge, since by investing in platforms such as Google Ads it is possible to accelerate those first phases of minimal visits.
The POT is limited by budgets and is always reduced to a specific and stable volume of recruitment, but on the other hand, organic inbound is cumulative and with the same investment, better results are received every month. In reality, with the POT, the CPL (Cost per lead) is going to increase due to the saturation of the channels. With the same budget, in the POI we get much more volume of visits and registrations.
What results does the POI offer?
After designing an inbound marketing strategy where the POI is included, we will find the following main results:

Immediate: if we add the POI to the educational machinery of inbound, we will achieve immediate results of traffic and record collection.
Funnel control: we optimize machinery and POI campaigns until our CAC (Customer Acquisition Cost) is low enough so that the CLV (Customer Lifetime Value) is interesting. This becomes a lever to speed up the results.
Integration with organic inbound: after offsetting the slow early phases of an inbound project with POI, the curve skyrockets thanks to organic and projects achieve high returns.
As you know, marketing evolves by leaps and bounds nowadays, and if inbound does it with it … why shouldn’t advertising also do it? With POI, your inbound strategies will be more effective and agile, but above all, they will continue to have the user at the center .

 

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