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Podcast # 9 – Back To The Basic: A Magazine And A Boutique Event

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Podcast # 9 – Back To The Basic: A Magazine And A Boutique Event

In our Marketing Leaders podcast we bring you the ninth episode: “Back To The Basic: a magazine and a boutique event”.Today, Pau Valdés interviews Gonzalo Soria , marketing manager at Zertia buy uae number online , who has worked in the sales area within giants such as Microsoft , IBM , Dell and PayPal .Gonzalo is a recognized expert in digital channels. However, the largest generation of B2B businesses in Zertia has been achieved through two traditional strategies and offline . Hence, this podcast promises very interesting content on marketing strategies that, although in the past they were overexploited, today they have been almost completely abandoned, so retaking them can be considered a disruptive and surprising action, and this is what Gonzalo calls “vintage marketing” .Listen on Spotify ❘ Listen on iVoox ❘ Listen on Apple Podcasts
In this podcast, Gonzalo and Pau talk about:Do you need to know sales to do good marketing?
Definitely yes! Having training and experience as a salesperson allows us to know in detail the customer journey. It would be very difficult to design a high impact marketing strategy if you do not have an exact awareness of the customer journey during their buying cycle.

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What are the two most successful marketing strategies at Zertia?
On the one hand, there is the personalized distribution of a high quality printed magazine and, on the other, the development of lunches with potential clients under the format of boutique events . Both stocks have had impressive market acceptance, as it has come as a surprise to see a couple of nearly extinct strategies flourish in this digital age.What are the keys to the success of traditional Zertia strategies?Both offline strategies share the following three keys to success:Content quality: In offline marketing, content is also still king. For Betting Email List , the Zertia print magazine offers very valuable and interesting content for the buyer persona. While the conversations and presentations that take place during the lunches are also of value and interest for the participants.
Exclusivity: neither strategy is massive. In fact, they are highly personalized, making access to the magazine or lunches exclusive. As for the magazine, it is delivered “1 to 1” to key people, with a brief presentation in between. That is, they are not openly distributed like any other magazine. As for lunches, they are usually about 12 carefully chosen people, from about 7 companies on average.
Unsaturated channels : digital channels are already very saturated, so it has been very powerful to resume the use of channels that have stopped being saturated. This allows you to get a message that is much clearer, more direct and without distractions. It even allows offering an absolutely differentiating experiential experience
What strategies have not worked at Zertia and why?
Unsurprisingly, the strategies that haven’t worked at Zertia are mass-reach, rather than custom. For example, events with a large number of people or email marketing, even though it may be very well segmented. The interesting thing to note is that these types of strategies have been effective for improving branding, but not for generating business.Listen to the detailed explanation of these topics right now or download the episode and listen to it whenever you feel like it.You can also check all the episodes of Marketing Leaders here.If you have any questions or have any questions for Gonzalo or Pau, I encourage you to leave them in the comments section so that they can solve it for you.If you want us to notify you of each new chapter of the Marketing Leaders podcast, subscribe in the following form.

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