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Podcast # 6 – Operations Department Can Improve Your B2B Sales!


Podcast # 6 – Operations Department Can Improve Your B2B Sales!

In our Marketing Leaders podcast we bring you the sixth episode: Operations can improve your B2B sales!Today, Pau Valdés interviews Eva Durán , CEO of the TBS Group ( Trades , Bioser , Scanbio and GSC ), who, as an expert in management and business administration, explains to us how she has managed to increase B2B sales in the conglomerate of companies that directs.The audacious strategic uae number example of the TBS Group teaches us that different organizations can work together to satisfy the same customer, through an “all-in-one” offer that facilitates the acquisition of new buyers and the retention of old ones.Listen on Spotify ❘ Listen on iVoox ❘ Listen on Apple Podcasts
In this podcast, Eva and Pau tell you about:Besides marketing and sales, what other department helps generate demand?
The Operations department is key to increasing sales and promoting loyalty, since from there processes, services and products are designed that reduce friction with customers, by adapting them to their multiple needs.How to increase sales in a group of different companies?
The decisive thing is to make the activity of each company complement the activities of the others. Thus, the synergy in the group allows for cross-selling, making the client depend on the products and services of each company.


What are the reasons why a commercial project might not be successful?
One of the TBS Group projects was unsuccessful for two reasons: first , because it was based on a business model in which there was no expertise (B2C), and, second , because they believed that if a product likes its creators, it will also like it. to customers.What new technology helps generate demand and loyalty?
The blockchain, as it Betting Email List the need of modern buyers to know where a product comes from and what processes it has been subjected to. Again, it is a commercial strategy that comes from the Operations department .Listen to the detailed explanation of these topics right now or download the episode and listen to it whenever you feel like it .You can also check all the episodes of Marketing Leaders here.If you have any questions or you have any questions for Eva or Pau, we encourage you to leave them in the comments section so that they can solve it for you.If you want us to notify you of each new chapter of the Marketing Leaders podcast, subscribe in the following form.


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