In our Marketing Leaders podcast , we brin you the third episode: “A Reason Not to Invest in Chatbots?”Today, Pau Valdés interviews Álvaro Ortín , CEO and co-founder of Enzyme Advising Group , who with more than 20 years of experience in artificial intelligence explains to us how the chatbot sector has evolved and why these are more necessary than ever for companies .An intelligent chatbot is capable of the all number data state of users , responding as naturally as a person (even by phone) and supporting the management of multiple business processes. And the most interesting thing is that this technology continues to evolve.Listen on Spotify ❘ Listen on iVoox ❘ Listen on Apple Podcasts
In this podcast, Álvaro and Pau tell you about:1. In what processes of a company can a chatbot be used?
In any type of process! As long as it is mature enough, the bot will be as smart (or dumb) to the same extent that the process is.2. What are the two possible lines of action for a chatbot?A bot can be aimed at both customers (marketing, sales, service, support …) and employees (access to information in real time, process automation …).3. How can a chatbot respond?Depending on the information each user needs, a bot can respond with text, links, images, videos, audios, documents, product comparison, etc.4. How much does it cost to implement a Betting Email List ?Companies such as Microsoft, IBM and Google have made this technology popular, so today it is extremely cheap and is offered via the cloud, without having to depend on IT.Listen to the detailed explanation of these topics right now or download the episode and listen to it whenever you feel like it.You can also check here all the episodes of Marketing Leaders.If you have any questions or you have any questions for Álvaro or Pau, we encourage you to leave them in the comments section so they an solve them.If you want us to notify you of each new chapter of the Marketing Leaders podcast, subscribe in the following form.