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Objectives and strategic management of social networks


Objectives and strategic management of social networks

The use of social networks for a brand must go beyond notoriety, focusing directly on the business objectives.
Social networks are already part of people’s day. Checking Facebook , sharing images on Instagram , files on Snapchat or reading news in no more than 140 characters on Twitter are common moments in the daily lives of millions of people around the world.

It is in this context that Raquel Recolons , Social Media Manager at OgilvyOne and professor in the Master of Direct and Digital VP Facility Manager Email Lists at UPF-BSM , talked about social networks in brand strategy .

Chief and VP of Facilities Email Lists

In relation to the current panorama, the expert affirms that many times the brands are yet to be, without being clear about the use of these channels as a means to contribute to the business objectives , resulting in the publication of poorly planned content and without clear goals, which ultimately results in poor results.

In that sense, it highlights that social networks can help any Betting Email List objective , and its results can be measured through clear and defined KPIs ( Key Performance Indicators ) through the tools available inside and outside the social networks themselves .

Finally, Raquel lists some of the new positions or positions, such as Community Manager , that these types of channels have created within companies.

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