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New technologies applied to marketing campaigns

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New technologies applied to marketing campaigns

We live in a world surrounded by technology . If you look, right now, surely you can see technology around you, and it is that a life is no longer conceived without technological advances.Just as you couldn’t live without technology, neither can companies, as many companies have shown in recent years.In this post I am going to talk to you about how new canada mobile directory can become a great ally for companies, especially to improve marketing campaigns . There is no turning back!list_altIndex of contents
New technologies at the service of a need
7 technologies that break into marketing campaigns
Conclusions
New technologies at the service of a need
Before seeing how technology can be integrated into marketing campaigns, I want to ask you a question, what do you understand by technology?From my point of view, technology itself is nothing. Technology, without an application or without an idea, does not make much sense, since we would not know what use to give it. That is why, before developing a technology, it is necessary to detect a powerful insight and see what layer of technology we can apply to it.An example where this premise is clearly met is Shazam , where technology is used around a brilliant idea: the need to discover what song is playing anywhere near you.Image ShazamHow many times, before Shazam, did a song sound on the radio that we liked but we did not know what it was called or whose name it was, and all we could do was try to remember the chorus to find it later on the internet (and, if you were lucky, you found it). Although now it has become much more sophisticated, Shazam provides a solution to this need.As we can see, it is technology at the service of a need , since once this insight is detected , technology is applied to solve it. Shazam works through the acoustic fingerprint, where by means of an algorithm it detects the patterns of the song and makes a mapping of their points. Subsequently, it compares it with its extensive database and provides as a result the song that most matches the pattern.

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As you can see, this is a clear example of technological advance applied to an idea or need. Therefore, as I mentioned at the beginning of this point, a technology is useless if it is not associated with a need, don’t you think?7 technologies that break into marketing campaigns
With this clear, within the marketing area there are many needs to which existing technologies can be applied in order to improve campaigns and achieve better results.Specifically, at this point, we are going to see 7 Betting Email List that have been applied to marketing campaigns, studying what they consist of and how they have helped to improve the campaigns, all accompanied by real examples. Shall we start?Do you like what you are reading? Subscribe to the blog!
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1. Augmented reality
What does it consist of?
Augmented reality or AR is the vision of the environment through a device, that is, the real environment is complemented with digital objects .The difference between augmented reality and virtual reality, which we will see below, is that the latter creates a completely simulated world, while augmented reality enhances the real world by adding overlapping elements.The augmented reality campaigns that we can find are normally accessed through a marker , an image that, when detected by the augmented reality software, allows the launch of additional content.When it comes to shaping an augmented reality strategy, there are two ways to carry it out:Third party platforms. In general, these platforms have a very similar operation between them. You have to tell him that, if “this logo” is detected, he has to print just above “this”, and it can also be concrete in a moment. Its use is relatively simple, since they are platforms that are designed to be used at the moment. The downside is that you will always depend on third parties. A good example of third-party platforms is Blippar .Augmented reality at the native level. If third-party applications do not meet your requirements, you can always go to ad hoc augmented reality applications, that is, users who perform specific applications so that the actions you need can be carried out. The advantage is that you have no limits other than those set by your imagination, but the disadvantage is the difficulty of making them come true and the investment, both in time and money.An example of augmented reality
There are still not many companies that perform augmented reality actions in a striking way, but of all the ones I have seen I show you one that caught my attention.For Christmas 2018, Playmobil released a catalog with virtual reality to view its products in 3D through a mobile device, be it tablet or smartphone.Simply by placing the camera of the device focusing on the indicated place according to the instructions, the constructions of the catalog take shape in 3D leaving the paper.

The objective of this action was to make the toys much more real, that they come to life and, thus, attract the attention of both children and parents, to get an idea of ​​the measurements and the final result “live”.In this video you can see what the action conists of. How about?2. Virtual reality
What does it consist of?
Virtual reality is a technology that completely immerses you in the created virtual world .This virtual world can be accessed through special glasses and headphones, allowing the user to live a complete sensory experience. You have probably met at some fairs with users with glasses that completely cover their vision and who seem to be living an experience that you are not part of, despite being a few meters from them. Is that so?Virtual reality is not something very new, since it has been used for a long time, but it has been perfected in such a way that, once inside it, you can come to think that you are in another world …Virtual reality example
Unsurprisingly, companies have made use of this technology to apply it to their campaigns. A good example of this is the following.A group of children travel to Mars in a school bus . This virtual reality action is part of a free education program of the US Department of Defense and Technology Lockheed Martin. It aims to attract children to space and astronomy.To do so, it is a transport equipped with the latest virtual reality technology. The key to the experiment are the windows, which allow us to see about 200 m2 of surface of the planet Mars. In addition, the bus adapts to driving movements.In the following video you can see the explanation of the action.

 

3. QR and barcodes
What does it consist of?
The QR code (Quick Response Code) is a type of UPC barcode with the property of being quickly readable by a smartphone and with greater data storage capacity than a normal barcode.At first glance, these codes are inconspicuous and, if we’re honest, they may even seem outdated. And is that QR codes have been used in marketing for many years. However, its use is still useful for some applications, yes, with a good “face wash.”Gone are the QR codes with the black and white image that we all have in our heads. Now they can be visually redesigned so that they continue to have their function but are much more attractive. You know, renew or die.There are multiple applications that allow you to create QR codes for free and that can contain: URL, Text, SMS, E-mail, vCard, Telephone, Access to a WiFi … so that you can embed them within your marketing campaigns in a striking way.New Call-to-action
QR and barcode example
An example of good practices when using this type of code is this couple of campaigns:Help Japan NowAs you can see, it is a QR code but fully integrated into the design of the campaign. Both in corporate colors and in the way that is created by superimposing them with each other.QR JapanHeart attackThis is another good example of how to customize a QR beyond color. If you notice, the traditional lines that form a QR have been changed by people observing the cardiac arrest of the person who is located in the central part.QR heart failure4. Face detection
What does it consist of?
This technology allows us to identify human faces and their main biometric characteristics such as sex, approximate age, mood … In addition, by comparing an image with others from a database of faces, it allows us to identify a face and associate it with a name if desired.This technology is already used in many social networks, for example. The same thing has ever happened to you that you have to recover your Facebook account and one of the questions that Facebook asks you is to identify the faces of your friends. Well, this is possible thanks to face detection.Face detection example
Beyond the example that I just named you of Facebook, facial detection can be a great ally for ecommerce . Surely you have wondered how a garment will fit you before buying it, right? And is that this uncertainty of not knowing how you are going to look with the garment you like can be considered a purchase brake.Well, thanks to face detection this can disappear. For example, currently there are sunglasses ecommerce that allow you to do tests to see how each type of glasses fits on your face and, thus, select the ones that best suit you, as is the case with Mister Spex .

Ecommerce face detection

5. Sound detection
What does it consist of?
Being able to enter data into a system or be able to interact with the other party without using a keyboard is a great advance in the field of communications. For this there are sound detection tools .

Alexa, Google, Shazam … are some of the platforms that already use this sound detection system to launch a message. Using this technology can be very helpful. From advancing communications making them more fluid to helping to break down language borders, since it allows two people to communicate easily without comprehension problems. Sound detection can be very helpful in both professional and personal life.

Sound detection example
A clear example of sound detection is Shazam, as we have seen before. Thanks to the musical notes that are captured in the device, information that is relevant to the user is obtained.

6. Image recognition
What does it consist of?
We went from voice recognition to image recognition . As its name suggests, it is about recognizing an object through a photograph. It is another way of entering data and processing that information in the way we want.

According to recent studies, American companies are investing large amounts of money to implement image recognition. And the use of this technology is very varied: opinion analysis, customer analysis to detect what they consume, disease diagnosis, license plate detection, as well as uses in augmented reality and gaming.

Image recognition example
Google, as a technology company that is always at the forefront, is a good example of using image detection technology thanks to its recognition API.

This API allows to obtain information from an image in a simple way and leaving behind all the technical knowledge that this required to know. Thanks to this Google technology, you can tag an image in various categories, locate points of interest, read in various languages, detect people’s faces or observe emotions in user portraits. In short, a gold mine of data extracted through a photograph.

7. Geolocation
What does it consist of?
The geolocation is the ability to get the actual geographic location of an object and accurate. This, taking into account that today we all carry our smartphone with us, opens up great possibilities for marketing campaigns.

Examples of geolocation
1. Coca-Cola has surprised Israelis with an unusual action consisting of an application that mixes geotagging and billboards . With this initiative, within its campaign to personalize packaging labels with names, consumers can see their name on the interactive posters of the campaign through which they pass. Thanks to the geolocation application, the sensors detect the presence of the user in the vicinity of the fence and this reflects its name. A very good campaign that puts the user in the focus of attention, exalting advertising personalization to the maximum extent.

 

2. The Mini brand also developed one of the most creative campaigns I have seen, using a mobile app and geolocation, with which it launched a contest to give a Mini to the citizens of Stockholm.

The app and contest were primarily intended to promote the new Mini Countryman (new for 2010), and more than 11,000 people participated during the week the contest was active.

The action consisted of Mini developing an application that hid a “virtual” Mini Cooper. The application’s GPS located the Mini and any other competitor around you. A person with the application open could “steal” the Mini from someone if they were 50 meters or less from it, so once you got the Mini you had to escape, since if someone less than 50 meters saw it they could take it out of you . The person who had the Mini at the time the game was finished won.

 

Conclusions
These 7 technologies are just one example of how to use technological advances in marketing campaigns. Technology will continue to grow and be at our disposal to be able to use it whenever we need it. Of course, the ideal is to make good use of it, since technology can be a double-edged sword if it is not used correctly. Do you agree?

The ideal is that you capture what you want to achieve, study what technology you have at your fingertips to carry out that action and that you always use it wisely. Surely this way you will be able to achieve more impressive campaigns that truly connect with your target audience. Do you already use any of these technologies? Let me know in the comments section!

 

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