The new 2020 Inbound Marketing Study is designed to visually and directly convey what the real growth forecasts are for any company that executes inbound marketing strategies, specifically with the methodologies that we have designed in InboundCycle.Are you curious to know the results that real companies have obtained after having opted for the implementation of an inbound strategy? Keep reading!list_altIndex of contents
Objective of the 2020 Inbound Marketing Study
Sample used to prepare the study
Some results of the 2020 Inbound Marketing Study
Conclusions of the 2020 Inbound Marketing Study
Objective of the 2020 Inbound buy mobile uae Study
The data presented throughout this study is a reliable and transparent record of the results that we have obtained with our projects consecutively during the last three years.This registry is intended to be a support tool for decision makers who are asking themselves: “What results can I achieve with inbound marketing?” .
In general, inbound strategies are the most powerful solution for companies that need to obtain advantages such as the following:Generate more demand for your products or services.
Shorten sales cycles.
Reduce costs per acquisition (CPA).
Multiply the traffic to the web page.
Accelerate the conversion of records to customers.
Position the brand in the target market.
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Sample used to prepare the study
The 2020 Inbound Marketing Study is based on a sample of 64 InboundCycle client companies , of which we analyze the results we have obtained during the last three years (from January 2017 to December 2019).This in order to evaluate the impact and effectiveness of inbound Betting Email List in the short, medium and long term . The companies object of this study belong to 10 different business sectors, and with both B2B and B2C business models.Distribution of projects according to sectors4
Distribution of projects according to business model3Some results of the 2020 Inbound Marketing Study
Although there are many conclusions that you can draw from this study, we would like to highlight some that we have found especially interesting and that we hope will serve as a summary.The results shown below have been obtained by executing inbound marketing strategies with exclusive InboundCycle methodologies. This differential implies that not all companies that apply inbound marketing strategies are going to obtain the same results that, in InboundCycle, we can achieve for our clients.If you want to delve into these results, I encourage you to download the full study to fully immerse yourself in the data and reflections.The capture of visits in B2B companies in the professional services sector can multiply x12 after two years
In the following graph we show you the evolution of the capture of total visits in B2B companies in the professional services sector, with a constant growth from semester to semester.EIM20 – B2B projects in the professional services sector
The capture of organic visits in B2C companies in the education sector can multiply x25 after two years
Companies in the education sector with a B2C model can multiply by almost 5 the capture of organic visits from the first to the second semester after having implemented an inbound strategy, a growth that is maintained in the following semesters, as you can see in the following graph :EIM20 – B2C projects in the education sectorThe capture of visits in B2C companies in the health sector can multiply x15 from the beginning of the project until three years later
In the case of B2C companies in the health sector that we have been able to include in the study, we have seen a constantly increasing evolution in the capture of visits, especially highlighting the growth from the first to the second semester, as occurs in most other sectors analyzed.EIM20 – B2C projects in the health sector
The capture of organic records in B2C companies in the insurance sector can multiply x56 in two years
Sometimes we can see how some projects experience slower growth at the beginning of the inbound implementation in terms of capturing organic records, however, in the following graph you will see how the results evolve in the longer term:EIM20 – B2C projects in the insurance sectorThe uptake of MQL in B2C companies in the tourism and hospitality sector can be multiplied by x5 from the beginning of the project until the 6 semester
In the case of MQL uptake, there are many conditions that make the figures vary a lot throughout the project.The definition of MQL is usually particular and often unique to each project, the lead nurturing that helps users to advance through the sales process is different from one project to another, sometimes specific online advertising campaigns are activated for each project that impact on the recruitment or conversion of users to MQL, etc.These and other reasons are the reason for the variability of the following graph, in which we can also see notable growth between semesters:EIM20 – B2C Projects of the Tourism and Hospitality sectorConclusions of the 2020 Inbound Marketing Study
In most cases, the results for businesses with inbound and InboundCycle methodologies are promising . This is evidenced by a constant growth in the different metrics and that, on occasions, manages to far exceed initial expectations.For example, normally, traffic tends to multiply by 2 from semester to semester, but we have also seen that B2B companies manage to multiply their traffic by 20 in less than 2 years, and in some cases there has been a traffic growth of up to 48x in 18 months.Today, data is the most important asset for business, which is why at InboundCycle we believe in the maxim “information is power”. With this idea in mind, we designed the 2020 Inbound Marketing Study to provide the necessary data to companies that want to know how to generate more demand for their products or services .Have you already implemented an inbound strategy in your company? Tell us your results in the comments section!