1 Non-Analyzable Structured Data
2 How Unparsable structured data works
3 How can we verify that the structured data is correct?
4 Does structured data help position?
Last Updated May 13th, 2019 at 02:57 pm
Last May 2, Google launched a new section in Search Console called “Improvements” or “Enhancements”: we can now access the information on structured data that the search engine recognizes on our website.
For now, Google Search Console offers us 3 types of structured data:
Google Search Console 1
This means that if we work with structured data on our website to offer more information to users in the search engine, Google tracks them and shows them to us in the report.
Structured Non-Analyzable Data
Another valuable information that Google gives us to this report is the new Unparsable structured data section , which gives us data about what the search engine DOES NOT READ on our site.
In our opinion, it is an excellent way to start improving our website based on what we offer (services, products, general information, etc.).
How Unparsable structured data works
Google Search Console 2
When we start to add structured information based on Schema , we often bypass the analysis of this data through the Testing Tool to see if it is correct or if we have missed something in the syntax.
It is also true that we can do all the necessary tests to verify that the structured data that we are adding to our website is correct. However, sometimes the implementation is not up to us. Maybe a programmer or someone outside takes over the implementation and that’s where errors occur.
How can we verify that the structured data is correct?
Once we publish structured data on a client’s website or our own, we must always verify that the information is correct and this until now could be done using the Test Tool that we have mentioned above.
However, now Google offers us an improved section in Google Search Console to know how the search engine is reading this information and in the case of errors, to be able to solve them.
Once we choose the property in which we are going to review the structured data, we must go to “Unparsable structured data”:
Google Search Console 3
If we have syntax errors, we will see the information on the following screen:
Google Search Console 4
We can click on any of the “Type” to display all the errors where we will see on the one hand the type of problem with the code syntax, the date that Google discovered this problem and as if we inspect a URL, we can tell you that we already fixed it and that you review it.
Parsing Error 5
In the next screen we will see the number of pages affected according to the type of structured data that we are reviewing.
Pages affected GSC
Finally, Google shows us the exact url of the affected pages and allows us to review the structured data information that the search engine obtained from this specific page:
Example GSC Affected Pages
Now we can jump right in and review the HTML code of our site, see where Google found the error and repair it.
Review HTML GSC
Keep in mind that the search engine is not entirely specific with the syntax errors it finds, in this case it tells us that a “,” or closing brace “}” is missing in the sentence, and it can lead to confusion, for what we must review the complete structured data code and of course work comfortably from the structured data testing tool of the same search engine.
Does structured data help position?
This question, we must introduce it in this article since it is the doubt of many professionals of web design, SEO, Switzerland Business Phone List , etc., and it still keeps on going around.
According to the search engine’s own words, structured data is not a web positioning factor , although it does not mean that in the future it will be… If Google gives us the possibility to review this information and encourages us to work with structured data throughout our website, it is better to get down to work and not wait for the next update to help position a website in Google.
In future articles, we will expand on Schema, structured data, structured data examples for local businesses, implementation via json-ld schema, and more!
Author: Jonathan Álvarez
Follow us on Google News
4.7 / 5 ( 4 votes )
About Last entries
Hello! I am Manu, I study Writing Arts at the
Betting Email List National University of the Arts. I love to read, write and make music. I hope my articles help you grow and allow you to learn more about the digital world!
Look at this too!
Google Search Console II Home
Starting with the new Google Search Console | Part ii
Filters have a great adaptability; the URL inspection tool …
Google Search Console Home
Google Search Console | Out of Beta and add new features
Google has added a manual actions section to the new Google Search Console …
Google Search Console Home
Starting with the new Google Search Console | Part I
Google Search Console (GSC) is one of the most important services that Google …