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Marketing Strategies: Types and Examples

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Marketing Strategies: Types and Examples

Designing marketing strategies adds a differential factor to our projects that usually translates into results.
The marketing strategies define how we will achieve the business objectives of our UK Business Phone List or project.
To achieve and optimize them, we need to identify our most profitable products, identify the audience we want to address, define our brand positioning through communication, build customer loyalty and develop strategies for the fundamental variables of the marketing mix .
Our usual challenge is to design and implement them to achieve the expected results.
If you like listening more, I leave you the podcast episode that you can listen to:

 

Marketing Strategies: Types and Examples
Types of Marketing Strategies
Portfolio Strategies
Segmentation Strategies
Positioning Strategies
Loyalty Strategy
Functional Strategies
Examples of the most effective Marketing Strategies
SEO and Positioning Strategies
Content Strategies
Strategies in Social Networks
Traffic Strategies
Email Marketing Strategies
Branding or Brand Strategies
Conclution
Types of Marketing Strategies

Before we begin, let’s review some definitions of marketing strategies
For me, marketing strategies are the plans that we design to achieve the objectives proposed in each project.Other definitions of marketing strategiesLet’s look at some other basic definitions of marketing strategies over time: “Marketing Strategy Establishes Target Markets and Value Proposition to Deliver Based on Best Market Opportunity Analysis” by Master Philip Kotler and Kevin Keller .

 

UK Business Phone List

“A superior directional concept that sets the planned path” by David Aaker and Michael K. Mills

“Essentially, a formula for how a company is going to compete, what its objectives should be, and what policies will be necessary to achieve these objectives” by Michael Porter

“The pattern of the main objectives, purposes and goals and policies and plans essential to achieve those objectives, established in such a way as to define what business the company is or should be in” by S. Jain

“An Explicit Guide to Future Behavior” by Henry Mintzberg

The strategy is “reserved for actions aimed directly at altering the strengths of the company in relation to that of its competitors… Perfect strategies are not required. What counts is… performance relative to competitors »by Kenichi Ohmae
The formulation of the strategy is based on “the correspondence between the resources and abilities of the organization and the environmental opportunities and risks it faces and the purposes it wishes to achieve” by Dan Schendel and Charles W. Hofer Portfolio Strategies
Every entrepreneur or professional knows that not all the products in his portfolio have the same profitability or potential.

And we all know that the resources of any company or business are finite and limited.
Defining our marketing strategy on our portfolio of products and services will allow us to optimize our investment based on the objectives we have set.
For this, it is very important to know our cost structure and analyze our Betting Email List or services with objective criteria and, if possible, that the analysis is carried out from outside to avoid any type of subjectivity.
In addition, to make the best decisions we can use various tools that help us order the products and services in our portfolio.The following decision-making matrices are famous and widely used:

BCG
McKinsey
Ansoff
Competitive position
Strategic positioning
Any of them allow us to analyze our portfolio of products and services and help us make objective decisions.

Segmentation Strategies
The market changes at full speed and we have to face it with an adequate offer to each segment of your target audience. Today, one of the characteristics of the market is saturation. In practically any product and service there is a lot of offer with similar characteristics.
Today’s market is made up of different customers with different needs.
Therefore, to optimize our marketing and advertising budgets we have to act on groups of individuals who have similar characteristics and needs.In this way we can offer different value propositions for each group of target customers.

The segmentation strategies are one of the main marketing strategies .

Today we work in segmentation with the help of hyper-powerful tools such as artificial intelligence or big data that substantially improve the results obtained until now.

You can consult the referred post on market segmentation that we have published on our blog for more information.

Variables to segment the market
I remind you that in principle, there are four main variables:

Geographic: countries, cities, neighborhoods, zones, postal codes
Psychographic: personality, social class, lifestyles.
Demographic: income, education, gender, age, profession, nationality.
Behavioral: level of loyalty, search for profit, frequency of use.
Based on this data we can establish different segmentation strategies:

Differentiated Strategy : We adjust a personalized and different offer for each of the customer segments or niches that we have identified.

The cost of the strategy is higher but it allows us to satisfy the needs and solve problems of each chosen segment.

Undifferentiated Strategy : It is usually the initial one in many projects and companies.

The same offer is made despite having identified different segments with different needs.

With this strategy we try to get the maximum number of possible clients.

Concentrated Strategy : in this strategy we select a single offer to those segments that demand said offer.

Thus we limit resources and efforts to other segments. We try to concentrate our advertising effort.

Positioning Strategies
Achieving brand positioning means entering the memory of consumers before the rest of the competitors. When we all think of any type of product, there are always 2 or 3 brands that come to mind in those first places.

For example, do you think of 3 car brands? BMW, Renault or Mercedes come out to me. We each get some. That is brand positioning.

The main marketing strategies on brand positioning are:

Benefit : with it we try to position the product for the benefit that the user offers or perceives.

Quality / Price : with it, we try to offer the highest possible quality at an acceptable price. In price strategies, we can position our product or service in the high band or in the low band.

Advantages : it is about positioning ourselves for the advantages offered by our product or service with respect to the competition. The benefits must be objective. Use / Application: another option is to position yourself based on the use or application that our product or service allows.

Categories : the objective would be to position ourselves as a leader in a category of products or services.

Competitors : positioning ourselves before our competitors is a classic in the history of advertising for products such as detergents, toothpastes, etc.

In any of these marketing strategies that we discuss, it is very important to define the brand positioning that we seek because targeting several objectives will make us lose effectiveness and efficiency in our actions.

Loyalty Strategy
Building customer trust over time is one of the most powerful strategies. It’s about loyalty strategies.

The final objective of the strategy is not the punctual consumption of the product or service, but the repetitive purchase and the recommendation to third parties.

It is about meeting the needs and expectations of our customers over time with constant periodic information with the news that arise in the market.

The main reasons on which this type of strategy is based is:

Being able to actively “listen” to our clients to give them the best possible response to their needs.
Differentiate our clients to give them adequate answers
Think about long-term relationships with our clients.
This type of strategy does not remain in the recruitment but it arrives after the first purchase with the linking and loyalty of customers over time.

Functional Strategies
Functional strategies are based on the components of the marketing mix or also called the 4Ps of marketing. They are the main variables on which a company can act to achieve defined business objectives.

The 4 Ps are classic of the marketing mix are: Product or Product, Price or Price, Place or Distribution and Promotion or Communication. All must be consistent and complementary to achieve the proposed objectives.

For example, if we think of luxury brands like Loewe or Dior. They address their audience with a tall purchase receipt, with a product with a very careful image, with selected packaging and points of sale and with a communication according to their products.

Working on the 4 variables of marketing helps us define a unique marketing strategy for our product or service.

The marketing mix is made up of the following variables:

Product : packaging, brand, image, quality, guarantee or after-sales services

Price : price range, discount coupons or payment terms

Distribution : packaging and product presentation, storage, order management or location of points of sale and transport.

Communication : advertising, social networks (RRSS) or marketing and sales promotion channels.

Examples of the most effective Marketing Strategies
I am going to relate some of the marketing strategies that we use in a large part of our projects.

Most are complementary and depending on the project we apply several in different measures to achieve the purposes.

SEO and Positioning Strategies
Positioning and appearing in the first places of search engines is a process that we can face as a strategy for our digital project.

The essential tasks that we have to carry out to improve our positioning go through:

Make the best possible content and that answers the question that the user asks when searching the internet
Linkbuilding: Get links from others to our page, that is, they talk about us from outside our website.
The example is usually the best advertisement. Let’s look for professionals who are positioned or worry about being positioned so that they can help us in our marketing strategies.

Content Strategies
Having a planned content strategy is essential to achieve better results.

From building a landing page aimed at solving the questions of our visitors and the destination of the advertising, to the content and text of the ads, to the blog posts on our website or the communication we create for our social networks. All of this is content. Content appears in all phases in one way or another.

Image or video marketing graphic content, sound content such as podcasting or text content with copywriting that defines each company or brand.

The content strategy must be aligned with the rest of the strategies designed to achieve the proposed objectives, so it is almost always within the strategies proposed to our clients.

Do you want to know some of the latest marketing strategies that we use?
TRAFFIC STRATEGY
Strategies in Social Networks
Not all social networks are the same or go to the same target audience or work in the same way.

If our digital project is serious, we have to create differentiated strategies for each of the social networks where we want to be.

We don’t have to be in all of them either, but if we are, let’s do it consistently and with the same global objective.

And within this, we adapt the social media strategy to our target audience.

It is not the same to plan content for a network like Instagram that is very visual and whose message tone is determined, to plan content for Twitter with more up-to-date content and that requires more daily impacts or to plan content for a professional social network like Linkedin .

The tone, the number of messages and others is different for each of them.

Traffic Strategies
Creating traffic strategies is another of the essential needs of any digital project today.

With the step of creating a web page or creating social networks we have not finished if no one visits us.

It is like the shopkeepers or owners of any type of business in the world.

You create the point of sale but you have to attract customers to it in order to sell.

Digital trafficker strategies focus on that point, attracting qualified customers to your own business. In general, in 2 essential ways:

Advertising on social networks such as Facebook or Instagram
Search engine advertising like Google
Advertising campaigns on social networks
Today social networks are in fashion: Facebook, Instagram, Tik Tok, Twitter or Linkedin to name a few.

They allow us to reach potential customers while they check their social media. In this type of strategy we can seek from publicizing our brand, to looking for traffic to a website or interactions with our proposal and finally they visit us in our physical store or sell in our ecommerce.

These strategies allow us to attack a very segmented and specific audience if we do things right.

Search engine advertising campaigns
Search engine marketing strategies, such as Google or Bing for example, allow us to capture the customer’s search intention. They are ideal for certain projects where our product or service meets these types of needs.

We can also combine that intention of the search by keyword with a subsequent remarketing or appearance in advertising banners on other websites.

We like to use it in addition to advertising on social networks.

Email Marketing Strategies
The strategy of combining advertising with email marketing is one of the most powerful and it is giving us great results today.

It is a fast way to communicate, reach, remember and tell stories to our customers that entertain them and help them trust our brand, product or service.

But above all, to qualify the client through the use of labels, to know over time what they are really interested in and what they need within our own website.

There are many tools to carry out this process, although I personally use Active Campaign for these tasks.

As always, misused it is useless. You have to work on all the details: The texts, the purpose, the messages, call to action or calls to action to achieve the proposed objectives and, above all, the labels. All this within our marketing strategy.

Branding or Brand Strategies
Finally, we review the marketing strategies of a brand. What we call branding or digital presence.

Creating a brand takes time and a lot of work to settle in the minds of consumers as one of their first options.

It is about that, to create content, to take care of the presence in social networks, to impact the target customer with advertising to remind them of our solution and that when the need arises we are among the first 2 or 3 consumption options, and in the first if we can.

Branding strategies are built day by day for the medium and long term and fed by coherence and the same objectives with the rest of the strategies that we are able to implement.

Can we help you design your marketing strategies?
Marketing strategy consulting to exceed expected results

I want you to help me manage my strategies

Conclution
Today, marketing strategies help us to personalize and differentiate our brand, product or service from the offer of the competition.

They help us transform our company or business to current needs.

There are many companies and businesses that do not have them among their priorities and focus more on copying other perceived strategies than on creating and personalizing their own value proposition. In the short term, this can pay off.

But if you want to create a project in the medium and long term, it is essential to establish a marketing strategy that helps you personalize your product or service.

Summarizing:

Customize and differentiate your proposal
Transform your offer with customers
Don’t stop looking at the market and your competition
Do not copy
Create your own unique marketing strategies
As a marketing consultant , if you have problems developing your own personalized marketing strategy , feel free to comment and communicate your need in case we can collaborate in the near future.

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