6 tips for using digital marketing tools in favor of your professional goals.
From its beginnings in 1826, until the early years of the 20th century, photography was an art reserved exclusively for professionals. That, until 1900 when Kodak released Brownie, a simple, low-priced Uganda Phone Number List that made taking pictures accessible to the masses, and “saving your memories” possible without the need to hire a professional. professional photographer.
Beginnings of photography
Image by: Kevin Stanchfield.
However, the distinction between professional and amateur photographers was very clear . Families used their cameras to take snapshots, simple photographs, without artistic or journalistic content known in English as snapshots. On the other hand, the professionals of the subject, the photographers, apart from not being many, were true artists .
From the end of the 80s, with the launch of digital cameras, and followed by the popularization of Smartphones with cameras from 2000, photography not only became accessible to everyone, but now anyone “is a photographer” .
What effect does this have? That now more than ever photographers have to fight to be relevant in a highly saturated market.
It is in this situation when Betting Email List
strategies , especially digital marketing , will be essential for photographers’ personal branding : from their own website to social media accounts, photographers must know and use the tools offered by the online world to Make your work known and reach the right people.
Marketing for Photographers
Some basic digital marketing tips for emerging photographers:
KNOW YOUR AUDIENCE
The first step is to know what the people you are addressing are like. Depending on the type of photography you take, you will have a different audience, so it is important to know her to know where she is, what she likes and how to communicate with her.
CREATE YOUR WEBSITE, OPTIMIZE IT AND ANALYZE DATA
Very obvious but very important advice. Create a website to show your work . Depending on your budget and / or available time, you can create it yourself with platforms such as WIX, WordPress or Jimbo, or pay for a professional to do it for you.
Keep in mind that it is always important to keep in mind the type of photography you do and what goals you want to achieve . It is not the same to be a nature photographer and your goal is to publish in magazines, than to be a wedding photographer and your goal is to be hired more. Think about the people you want to reach: What words will they search for you with?
CREATE AN E-COMMERCE
If you want to sell your work, a good idea is to sell directly from your website. Make the process easy, fast and safe for your clients.
CHOOSE (AND MANAGE) YOUR SOCIAL NETWORKS WELL
Again it is important to consider the type of photography, your objectives and your audience. There are many social networks that focus on photography. However, not all of them are suitable for professional photographers .
Pinterest , for example, is not a good place to show your work, since the audience of this network seeks to “collect” ideas and get inspiration, mainly fashion and DIYs or “do it yourself”. Among the best networks for photographers are 500px and Instagram . In addition, in some cases other networks such as Facebook, Vimeo, Flickr, Twitter, VSCO, Google+ and Linkedin are also recommended.
INTERACT WITH YOUR AUDIENCE AND OTHER PHOTOGRAPHERS
Do not limit yourself to receiving likes, followers and comments. Interact with your audience by responding to their comments and / or questions, following other photographers and commenting on their profiles.
“GOOGLEATE” AND TAKE CARE OF YOUR DIGITAL IMAGE
This last tip is for everyone, not just photographers. Google your name often to see what your audience can see of you. Take care of your digital image the same (or better) than your “real” image.
There are so many more digital marketing concepts that photographers can use to create or enhance their personal branding and stand out from the crowd . However, the most important thing to remember and put into practice is that you must plan a strategy according to your photography style and objectives, always being consistent!