Continuing with our series of articles on automation platforms, in this we present a comparison between the features, functionalities, advantages and disadvantages of HubSpot compared to RD Station . And is that before starting a Cambodia Phone Number List automation or inbound marketing project, you will surely wonder what is the best tool on the market or what is the best for you.list_altIndex of contents
On the origins of HubSpot and RD Station
HubSpot vs. RD Station according to the stages of inbound marketing
HubSpot vs. RD Station according to other comparison variables
Based on our experience as an agency specialized in inbound marketing, we can safely tell you that the best automation tool is HubSpot . However, depending on the technological ecosystem that you already have set up in your company, it may be best for you to use RD Station or a different program. So we have created this series of contents to help you clear all your doubts.This article has been developed based on the information in our Marketing Automation Tools Comparison Guide (which we recommend you download) . In it you will find a very detailed analysis of the following platforms:
Marketing Cloud (Salesforce)
RD Station Marketing
“ We have worked with a lot of technologies. We know practically everyone who has something to say in this world of inbound and marketing automation . “Pau Valdés, CEO and co-founder of InboundCycleDo you like what you are reading? Subscribe to the blog!EMAIL *
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On the origins of HubSpot and RD StationHubSpot was created in 2006 by Brian Halligan and Dharmesh Shah, the same ones who a year earlier had designed the inbound marketing methodology . As in 2005 no tool existed yet that would fit the needs of this newly designed methodology, then Brian and Dharmesh decided to create HubSpot . For this reason, since that date this tool has always stood out for being the most specialized in automating processes related to inbound marketing, and hence, from InboundCycle , we consider it to be the best tool in the sector .RD Station Marketing is the main tool developed by the RD Station company (known as “RD” or “Digitais Results”). This Betting Email List was founded in 2011 in Brazil, and there it maintains its operations center, where it controls the expansion of the tool to the entire Latin American market. In this context, RD Station Marketing is the only platform in our Marketing Automation Tools Comparison Guide that was created outside of the United States, although this has not prevented it from penetrating the US and European markets. However, despite the good quality of this tool, it still does not enjoy a worldwide popularity as other platforms do.HubSpot vs. RD Station according to the stages of inbound marketing
It is not enough to just say that HubSpot is the tool that best fits the inbound marketing methodology. We know that we must prove it with facts. Therefore, we consider it important that you know what makes this platform so special compared to others like RD Station , so that you can draw your own conclusions.In this sense, in the following segment we make a comparison about the capabilities that HubSpot and RD Station have to effectively address the 4 stages of inbound marketing, which are:
Closure and loyalty
If you want to go deeper into this review, download our Marketing Automation Tools Comparison Guide .Attraction stage
HubSpot has an internal CMS that allows you to create web pages and blogs, two types of resources that are essential for any inbound marketing strategy. For its part, RD Station does not have its own CMS, which prevents you from creating pages and blogs from the platform. However, this tool is capable of connecting with WordPress, although, obviously, it is best to have an internal CMS like HubSpot has .Both HubSpot and RD Station offer you quite interesting SEO features. On the one hand, HubSpot has, for example, Page performance , through which you can optimize web pages, landing pages and blog content, thus promoting that these are highly valued by Google’s algorithm. However, HubSpot does not track keywords internally, for this you have to sync Search Console. Instead, with RD Station Yes, you can track keywords from the platform itself, as well as perform an automated analysis of the website to receive recommendations on how to optimize it as best as possible at the SEO level.
You can also synchronize both tools with certain social networks for the execution of social media marketing actions. HubSpot syncs directly with Facebook, Instagram, Twitter, LinkedIn, and YouTube. While RD Station syncs with Facebook, Twitter and LinkedIn.Conversion stage
From this stage, HubSpot begins to offer much more robust functions as an automation platform. For example, with this tool you can create advanced forms, landing pages, chatbots, pop-ups, smart and customizable calls to action (CTA) , among others. It also has web analytics modules for monitoring users who click on CTAs and for tracking channel attribution.
If you want to delve into HubSpot’s chatbots feature, we recommend reading our article Chatbot in Spanish: how to create one for free with HubSpot .A totally opposite case is that of RD Station , since its conversion capabilities are the most deficient of the entire platform in terms of inbound marketing. For example, through RD Station you cannot make any type of call to action, and although you can make forms, it does not have the option to make them with dependent fields.
Taking all this into account, it can be said that the conversion stage is where both tools are most different from each other. HubSpot is great, while RD Station has a lot to improve.
➡ Click here for the full HubSpot guide
Education stage (maturation)
At this stage is where HubSpot has its strongest and most differentiating points from the rest of the platforms. This tool is specially designed to execute and customize the different processes associated with lead nurturing , which is basically the cornerstone of all inbound marketing. For example, HubSpot’s functions for lead scoring are very effective, and, in addition, it has quite varied options for the development of small and large-scale strategies, such as creating lists and assigning properties, tracking the channel allocation, among others. Basically everything you could need for lead education HubSpot has it.
If you want to know more about lead management, we recommend you download our Guide on lead nurturing and lead scoring in inbound marketing .
RD Station also has interesting options for this stage of education , although it does not offer the same level of power and versatility as HubSpot . In fact, we can say that at this point RD Station is very similar to ActiveCampaign . For example, with this tool you can do email marketing, lead scoring, lead nurturing chains, lead segmentation, lead tracking to discover which pages they visit within the website, among others, although you should know that it is a platform that does not delve into it. origin of the leads .
Closing and loyalty stage
Both HubSpot and RD Station have developed very powerful options to create a very effective synergy between the marketing and sales teams , with the aim of maximizing the results of closing and loyalty. In fact, in the case of RD Station , this stage is where its greatest strengths are in terms of inbound marketing. Let’s see:
HubSpot has an internal CRM that allows you to effectively address the entire closing and loyalty stage. However, this company has gone much further, since it has also developed the Sales Hub (sales) and Service Hub (after sales) solutions . These allow you to automate with a high degree of customization other types of essential workflows for closing and customer loyalty.
RD Station Marketing does not have its own CRM, but it can be perfectly synchronized with RD Station CRM , the other flagship product of the RD company. You can also access the RD Station App Store , through which you have access to a huge ecosystem of external applications that can be connected and synchronized to boost sales and loyalty actions.