Three big questions related to online business models.
After having had classes related to e-commerce, Silvia Reyes , a student of the eighth version of the Master in Direct and Digital Marketing , affirms on her blog that there is business on the web . There, he tells of the commotion that was mounted in the networks with the announcement of WhatsApp about the change in the policy of conditions of use (the instant messaging service would go from being free to being paid) and speaks of the growth in business volume digital depending on what you bring to the GDP (23,400 million euros to 63,000 million in 2015). Two stories that cover a single argument: the dilemma posed by the Internet business model based on “ everything for free ”. The real value of Silvia’s post does not come based on the style of her post. Not even of the importance of giving us an mobile no database free to the question of “to pay or not to pay” on the Internet. What is interesting is their act of courage and generosity in responding to the challenge that I gave to the MMDD 8 students at the end of the e-commerce classes : share their knowledge and concerns. Silvia has accepted the challenge and has given us a post that reflects on three major issues related to the subject.
Regarding the opportunities represented by developing a presence in the online world as a new line of business that works in a different way, what we would have to question is the role that digital business is going to play in the income statement. Where will we reflect our digital development? What will we measure? What will we value and where will we reflect losses? C omo Silvia points out in his post, this is what we know as e-commerce .
Questions and answers aside, having students like Silvia is what makes the Master in Direct and Digital Marketing have a unique value. Exercises like the one Silvia has done are the ones that make the teacher’s learning journey as or more enriching than that of the student. Thank you Silvia for giving us your knowledge.