For some time now, there has been talk about the great importance for companies of being present on social networks. But is it really that important? If there is no content, should it be present anyway?
Various articles and publications highlight the great importance of being present, however, large companies such as Apple or Zara, take into account the main social Finland Phone Number List such as Facebook and Twitter, but do not generate any type of content. They only use them to keep abreast of what is happening and finance advertising campaigns. The main reason why these large companies do not have social networks is because they do not need it.
Apple, for example, has a large crowd of loyal customers and fans who are proud to showcase their products. This company has created an impeccable branding strategy, getting the community to fight to defend possible criticism from competitors and show the new products that come onto the market on their social profiles.
So the brand itself does not need to say how “cool” it is, or defend itself against attacks from competitors or dissatisfied customers, since the users themselves are responsible for doing it. But can this apply to all brands?
The truth is, no. That giants like Apple do not need it, does not mean that other types of companies can afford that type of luxury. For a small and medium-sized company that is dedicated to offering products and services it is practically essential , since these platforms are the place of interaction between people and the brands themselves, and even becoming the point of Customer Service.
When we choose to be present on social networks we must bear in mind that it requires work and perseverance. We must commit to providing good Betting Email List and creating interesting content to attract and retain our customers.
Through social networks we can create engagement with current and future clients, establish relationships and build trust and brand image. Social networks are also the ideal place to carry out online advertising , since we can segment the campaigns to our potential clients and use them as shuttles to the brand’s website.