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Intent Marketing: How to satisfy users’ search intent

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Intent Marketing: How to satisfy users’ search intent

Adapt your marketing campaigns through Intent Marketing . Seducing, adapting your message in each phase of the funnel. Developing the strategy according to your customer journey. The Intent Marketing or Marketing of Intent means taking a step in your marketing plan. The goal is to offer customers or potential customers the product or service they want at the right time. Satisfy the intention of an end user . Show what you really want or need at the moment. But how can we know that intention? In the following lines I will talk about the searches we do on Google or other search engines. I will put as an example the niche of affiliation to amazon. On these websites you can see how theNicheros attack search intent with two ingredients: content marketing and SEO.

Types of searches that are done in Google
For starters, the marketing intent is especially powerful in search USA Phone Number List , whether paid or organic, because the content is targeted at the keywords that users are searching for. So before creating or rethinking the content of our site, it is essential to do a deep study of our market niche. What does the user really want when looking for “back posture corrector” or “led pool lights”? What result are we offering? Let’s differentiate two types of search:

back posture corrector

Informational searches
It is already indicated by the name, information, news, user responses. We search for something until our search is satisfied. For example if I am looking for “digital trends in 2020” or information on “blockchain technology” . It is content for the Internet community and that Google rewards because it answers the user’s question. The best example is Wikipedia .

 

USA Phone Number List

This type of search is used to give results in order to capture leads. Behind each content there must be a goal.

Transactional searches
This type of searches that the user makes are aimed at making a purchase. At least end up performing an action in the form of subscription, abandoned cart, purchase, like, etc. The levels of specification of the keyword that the user has used to perform the search will give us clues as to what they want.

For example, if we search for “anti-theft backpack” we are showing an interest that is closer to the purchase . The user is in a much hotter zone of the conversion funnel . By this I mean that it is important to prioritize long-term strategies with SEO and content Betting Email List. We have a lot of cattle. If we reach our goal of positioning our niche on the first page, there are searches that will directly enter the Mid-Funnel part, even the Bottom Funnel.

Analyze the searches that come to our website through Google Analytics

Working with Intent Marketing from the beginning will help us reduce costs and change the direction of our investments. Investing more in the Mid and Bottom Funnel part would be a good sign since the organic is being worked from the beginning through an SEO strategy and content marketing.

Intent marketing: The funnel
It is crucial to be the best answer on the first page to the intent of the query. If we do not fulfill the intention of the query, users will return directly to the Google SERP. Our content will suffer, the bounce rate will be very high and the duration of the user terrible. The result will therefore be a drop in ranking positions, loss of trust and authority of the domain.

The traditional marketing funnel has been predictable. It has followed the same patterns. Consumers enter the funnel process, an attraction is generated and as they advance through the different stages, the group decreases to potentials. The stages, roughly, go through the knowledge, the evaluation and the final sale. In these stages, your potential customers become aware of your product, evaluate it to make sure it fits their needs, and then buy or move on.

However, the new funnel is the one that Intent Marketing works. It is a winning strategy. Where the brand-client, client-brand relationship has much more relevance and is key to obtaining successful results. Different marketers have different names for each stage, but it mostly comes down to these: awareness, interest, consideration, intention, evaluation, and purchase. This process is part of two objectives Branding and Sales.

Google is updating its algorithm to better meet search intent
The web that is in position number 1 is the one that, as a general rule, receives more clicks and achieves better CTR metrics than the second, responds to the user’s search and navigation. Best of all, it is not forever. There is very high competition and the websites behind are working on optimizing and surpassing the one above.

On the other hand, if we are winners or we opt for it, we will receive organic rewards from other sites. More links, shares, community, emails, etc. The clicks, the links, the references, the repeat visits and more is how to give it more value and therefore Google chooses us to head its most optimal search result and that satisfies the user.

7 Keys to get off to a good start prioritizing Intent Marketing
Look at the volume of keywords in your niche, the competition, check the first 20 posts of the SERP and see the content that is being made.
Long Tails: a priori keywords with low traffic but with high conversion intention.
Keywords with intention. Delve into those keywords, assign a different range to the global keywords and create a strategy around those special keywords.
Think carefully about the intent of a keyword before creating the content that targets it. Search, browse and see for yourself.
Structure the content, information architecture. Not only do we have to worry about the html headers, the urls, the alt tag of the images or the internal links are equally or more important to optimize.
CTR, get noticed in the SERPs. It’s still working. Examples in the next section on niches.
If you later realize that you were wrong, we continue to optimize and improve our content.
Amazon affiliate niches
Undoubtedly the example of fashion to such an extent that Amazon is considering lowering commissions. We will see. They are many marketing experts, specialized in SEO, who are looking to do business through the great Bezos marketplace. If you are interested in knowing more, you can consult the Amazon affiliate program .

I take affiliate niches as an example because they are websites that respond to user searches. Optimized titles, landing format, product branding, Call To Action buttons , videos and third-party catalogs, but, above all, the difference is in the content that revolves around the main keyword with search intent . I will not go into depth since it gives to write another post, but I put three examples in content, Amazon and SEO worked. They are product searches. I encourage you to investigate and observe how the nicheros work the content attacking the Intent Marketing. I hope you liked the Intent Marketing topic !

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