The use of influencers in digital marketing and advertising is more and more frequent. The ‘fault’ of this phenomenon is the Internet. Consumers have acquired new consumption habits, access to a multitude of information and, therefore, their references are others.
Before, consumers only saw celebrities of the moment as prescribers . For this reason, many brands used them in their marketing strategies. They took advantage of their target’s affinity with the character and turned him into a Brand Ambassador. For brands it was the only way to associate with a famous person or a celebrity .
The emergence of blogs and, above all, social networks caused a radical change in the Albania Phone Number List landscape. Authentic experts began to emerge in topics such as fashion, gastronomy, video games, etc. We talk about the arrival of Bloggers, Instagrammers and Youtubers. These, in addition to being experts in the field, spice up their knowledge with great communication skills. But, does having a profile on Instagram, Youtube or a blog turn you by extension into an influencer in digital marketing?
After the boom of Youtubers, Instagrammers and Bloggers , many have come to be called influencers, but are they really? To clarify, we define the concept: what is an influencer? Our colleague Gema Diego, head of the Inbound Marketing department, described it in one of our posts as: “that person who, due to their knowledge, position or popularity, has the ability to influence the actions and decisions of other individuals.”
Influencers in digital marketing: how and for what
When incorporating an influencer into our digital marketing strategy, the first thing we must do is identify and select the appropriate person. For this we must take into account certain aspects:
Identify the right person. This should have values, tone and style similar to the brand. In addition to assessing the degree of involvement that the chosen person will have with the brand.
Community volume . Number of followers is not decisive but we must take it into account.
The engagement. Average number of likes and comments handled.
Type of content. Video, post, videoblog … the content you create must be adapted to the strategy you want to carry out.
Brands you work with. With what kind of brands have you collaborated? Analyze as far as possible the results obtained and the image caused.
What is clear is that today people’s opinion is worth more than ever. In fact, a Global Trust in Advertising report by Nielsen notes that “66% of consumers say they trust the online opinion of other consumers almost as much as that of their family and friends.” And therefore, what is better than a recommendation from someone we admire and follow on a daily basis?
What are the benefits of incorporating influencers into your digital marketing strategy?
The traditional word of mouth has returned to our lives through Betting Email List and this is a fact. That is why many brands have jumped on the bandwagon, turning Bloggers, Instagrammers or Youtubers into speakers for their products and services. We know that these types of strategies work, but what are the real benefits that incorporating influencers in digital marketing into our strategy can bring us?
The first reason why it is a good idea to use this type of strategy is that it will help improve your visibility, positioning and brand reputation. In addition to achieving a greater reach thanks to the large number of loyal followers who follow them day by day and consider them credible interlocutors. Another reason is that they will humanize your brand, since they will associate it with a trusted person with whom they have a certain affinity.
As it is an increasingly common practice, we must bear in mind that users are not easily fooled. Therefore, we must focus on creating interesting, truthful content and capable of seducing our audience so as not to end up becoming bad publicity.